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Sports lottery game prediction system development and evaluation on social networks

Yean-Fu Wen (Graduate Institute of Information Management,National Taipei University, New Taipei, Taiwan)
Ko-Yu Hung (Graduate Institute of Information Management,National Taipei University, New Taipei, Taiwan, ROC)
Yi-Ting Hwang (Department of Statistics, National Taipei University, New Taipei City, Taiwan, ROC”)
Yeong-Sung Frank Lin (Department of Information Management, National Taiwan University, Taipei, Taiwan, ROC)

Internet Research

ISSN: 1066-2243

Article publication date: 6 June 2016

Abstract

Purpose

The purpose of this paper is to establish a social-network sp.orts lottery system to support users in predicting and simulating sports lottery betting. The community data were generated to support user decision and featured instant game records and odds data synchronisation. Furthermore, the next development cycle were evaluated through a questionnaire.

Design/methodology/approach

An extended prototype website development methodology was applied to develop the system. An online sample was collected to evaluate the function, interface, operation, and prediction designs. The χ2 test and variance analysis were used to determine the association between facets and basic demographics. Finally, the regression model was used to identify the potentially essential predictors that influence the measurement facets.

Findings

The high frequency of Facebook users, sports lottery purchases, and sports game viewers prefer the ability to predict the results of future sports games as advanced decision-making functions. However, the agent-based virtual gift presentation function was the least preferred function.

Research limitations/implications

The study sample was limited only to users: who used PTT and Facebook; were of uneven age, education, and gender; and none segment groups. The study sample primarily comprised Taiwanese respondents. These differences might influence the practicality and prediction bias of the designed website and related models.

Practical implications

The proposed method integrates social-network messages with real-time data access by using APIs, crawler schemes, and prediction mechanisms that enable developers to devise strategies for obtaining high system satisfaction. The system can be improved by adding the results of future sports games and excluding authorised Facebook message posts.

Originality/value

A social-network-based sports lottery and prediction prototyping website was evaluated through a user-preference survey regarding design functions. The measurement results indicated that users share their opinions, predictions, and personal betting results and interact with their friends.

Keywords

Acknowledgements

The authors would like to thank the Editor-in-Chief and the referees for helpful comments on earlier drafts of this paper. The authors also thank for the system development experts to give us rich suggestions for the questionnaires.

Citation

Wen, Y.-F., Hung, K.-Y., Hwang, Y.-T. and Lin, Y.-S.F. (2016), "Sports lottery game prediction system development and evaluation on social networks", Internet Research, Vol. 26 No. 3, pp. 758-788. https://doi.org/10.1108/IntR-05-2014-0139

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited