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What drives an innovative behaviour of sustainable community-based enterprises? Insights from a qualitative case study

Pimporn Phukrongpet (Department of Sociology and Anthropology, Faculty of Humanities and Social Sciences, Mahasarakham University, Maha Sarakham, Thailand)
Hanvedes Daovisan (Human Security and Equity Research Unit, Social Research Institute, Chulalongkorn University, Bangkok, Thailand)
Panarat Satsanasupint (Department of Community Nursing, Faculty of Nursing, Mahasarakham University, Maha Sarakham, Thailand)

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 5 July 2021

Abstract

Purpose

The purpose of this study is to explore the drivers of innovative behaviour of sustainable community-based enterprises (SCBEs) in the Mahasarakham province, Thailand.

Design/methodology/approach

Drawing on insights from a qualitative case study method, this paper uses a purposive sampling technique with 30 SCBEs from December 2019 to December 2020. This study uses in-depth interviews and applied content analysis (e.g. theme, categorisation, quotation and coding), using the ATLAS.ti software.

Findings

This case study shows that transforming the community into an enterprise is related to creation, venture and innovative management, sustained in community-based enterprises. The findings reveal that innovative behaviour is associated with intention, thinking, orientation, product development, service, collaboration, competition and technology, which drives SCBEs.

Originality/value

This study contributes to the understanding of community-based group and cooperative community-based enterprise with innovative behaviour, which can drive SCBEs growth.

Keywords

Citation

Phukrongpet, P., Daovisan, H. and Satsanasupint, P. (2021), "What drives an innovative behaviour of sustainable community-based enterprises? Insights from a qualitative case study", International Journal of Innovation Science, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJIS-02-2021-0028

Publisher

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Emerald Publishing Limited

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