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Metamorphosing traditional pedagogy: examining the transcendent influence of Alexa in catalyzing educational paradigm shifts within rural Indian communities

Pooja Darda (Jaipuria Institute of Management – Indore Campus, Indore, India)
Om Jee Gupta (Jaipuria Institute of Management Lucknow, Lucknow, India)
Susheel Yadav (Jindal Global Business School, OP Jindal Global University, Sonipat, India)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 23 February 2024

Issue publication date: 4 April 2024

84

Abstract

Purpose

Alexa’s integration in rural primary schools has improved the pedagogy and has created an engaging and objective learning environment. This study investigates the integration, with a specific focus on exploring its various aspects. The impact of Alexa’s on students' English vocabulary, comprehension and public speaking are examined. This study aims to provide insights the teachers and highlight the potential of artificial intelligence (AI) in rural education.

Design/methodology/approach

This content analysis study explores the use of Alexa in primary education in rural areas of India. The study focuses on the types of the questions asked by the students and examines the pedagogical implications of these interactions. By analyzing the use of Alexa in rural educational settings, this study aims to contribute to our understanding of how voice assistants are utilized as educational tools in underprivileged areas.

Findings

Alexa significantly improved students' English vocabulary, comprehension and public speaking confidence. Alexa increased school enrollment and retention. Virtual voice assistants like Alexa may improve pedagogy and help India’s rural education. This study shows AI improves rural education.

Research limitations/implications

The study only covers rural India. Self-reported data and observations may bias the study. The small sample size may underrepresent rural educational institutions in India.

Originality/value

Alexa is used to study rural India’s primary education. Voice assistants in rural education are understudied. The study examines Alexa’s classroom use, student questions, and policy and teacher education implications. AI’s education transformation potential addresses UNESCO’s teacher shortage. This novel study examines how AI can improve rural education outcomes and access.

Keywords

Citation

Darda, P., Gupta, O.J. and Yadav, S. (2024), "Metamorphosing traditional pedagogy: examining the transcendent influence of Alexa in catalyzing educational paradigm shifts within rural Indian communities", International Journal of Educational Management, Vol. 38 No. 3, pp. 605-621. https://doi.org/10.1108/IJEM-07-2023-0347

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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