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Emporda music festivals as tourism diversification tools

Inmaculada Diaz Soria (Université de Toulouse 2 – Le Mirail, Toulouse, France)
Asunción Blanco-Romero (Department of Geography, Universitat Autonoma de Barcelona, Cerdanyola del Valles, Spain)
Gemma Canoves I. Valiente (Department of Geography, Universitat Autonoma de Barcelona, Cerdanyola del Valles, Spain)

International Journal of Event and Festival Management

ISSN: 1758-2954

Publication date: 14 October 2014

Abstract

Purpose

The purpose of this paper is to focus on territorial dynamics generated by five music festivals in the Emporda region (Spain) and its tourism sector.

Design/methodology/approach

Using qualitative methodology, 10 qualified informants were interviewed. Their answers were coded and analysed.

Findings

Territorial features favour the organisation of festivals. Promoters wish to offer some added value using local products. Festivals broadcast local identity to the world. Festivals’ features as tourist products explain how they are perceived as innovative.

Practical implications

These existing products are being further developed to meet cultural tourism requirements. This strategy is justified by the search for innovation in a fiercely global competitive context.

Originality/value

Current paper focuses on a present product and analyses its transformation: how a territory uses an old strategy in a new way generating future opportunities for tourism sector and local economies.

Keywords

Acknowledgements

The authors would like to gratefully acknowledge the Spanish Ministry of Culture and Innovation for its funding support to the project R+D: “Tourism, territory and identity: enhancement processes involving territory and activities in rural areas in Spain. A comparative analysis of Catalonia, Galicia and Murcia” (CSO 2009-11793). The authors would like to acknowledge as well all TUDISTAR members who have participated with their ideas, effort and advice, specially Gerda Priestley for her precious assistance.

Citation

Diaz Soria, I., Blanco-Romero, A. and Canoves I. Valiente, G. (2014), "Emporda music festivals as tourism diversification tools", International Journal of Event and Festival Management, Vol. 5 No. 3, pp. 297-310. https://doi.org/10.1108/IJEFM-11-2013-0036

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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