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Assessing the factors of sustainable entrepreneurial attitude in context of educational institutions: AHP and DEMATEL approach

Jitendra Kumar Dixit (Institute of Business Management, GLA University, Mathura, India)
Sucheta Agarwal (Institute of Business Management, GLA University, Mathura, India)
Veland Ramadani (Faculty of Business and Economics, South East European University, Tetovo, Macedonia)
Vivek Agrawal (Institute of Business Management, GLA University, Mathura, India)

International Journal of Entrepreneurial Behavior & Research

ISSN: 1355-2554

Article publication date: 12 December 2022

52

Abstract

Purpose

One of the key causes of the attitude-behavior gap is inconsistency in established entrepreneurial attitude in entrepreneurship-driven educational programmes. The purpose of this research is to look at the factors that contribute to the development of sustainable entrepreneurial attitude in educational institutions.

Design/methodology/approach

The multi-criteria decision-making approach has been utilized for this purpose. During the study, eight factors are extracted through experts' opinions that altogether develop the sustainable entrepreneurial attitude. Extracted factors are also classified in cause-and-effect groups for better understanding. To foster sustainability through identified factors, a structured process is also suggested through the analysis.

Findings

The outcome of the study has extracted eight factors that altogether develop and upgrade general attitude into sustainable entrepreneurial attitude; systematic execution of identified factors also ensure the sustainability of evolved entrepreneurial attitude.

Originality/value

The outcome of the study can be used by educational institutions while designing curriculum and teaching-learning pedagogy to develop sustainable entrepreneurial attitude among future entrepreneurs; concluded factors can also be used for the screening purpose while admitting potential students for the program.

Keywords

Citation

Dixit, J.K., Agarwal, S., Ramadani, V. and Agrawal, V. (2022), "Assessing the factors of sustainable entrepreneurial attitude in context of educational institutions: AHP and DEMATEL approach", International Journal of Entrepreneurial Behavior & Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJEBR-05-2022-0446

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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