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Airbnb – an exploration of value co-creation experiences in Jamaica

Abbie-Gayle Johnson (Faculty of Management, Bournemouth University, Poole, UK)
Barbara Neuhofer (Department of Innovation and Management in Tourism, Salzburg University of Applied Sciences, Puch bei Salzburg, Austria)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 11 September 2017




Drawing upon the theoretical framework of the service-dominant (S-D) logic, value co-creation and social practices, this paper aims to investigate how value is co-created among guests, hosts and the wider local community in the sharing economy context of Airbnb.


A qualitative enquiry through an online content analysis was applied to thematically analyse Airbnb online guest reviews to explore the value-co-creation practices in local tourist experiences in Jamaica.


Based on Airbnb guest and host engagements, a theoretical framework emerges, depicting integrated operant and operand resources, host–guest value co-creation practices embedded in the destination’s authentic culture and specific value outcomes.

Research limitations/implications

Being grounded in the geographical and cultural context of Airbnbs in Jamaica, the findings are transferable to similar platforms of the sharing economy, tourism contexts and destinations.

Practical implications

Critical implications unfold for Airbnb accommodation providers, destination stakeholders and policymakers by revealing a specific set of nuanced social practices that need to occur for local authentic experiences and value to be co-created among guests, hosts and the wider local community.


The paper makes an original contribution to knowledge by being one of the first studies to apply a S-D logic lens to the Airbnb sharing economy. It breaks down resource integration, host – guest value co-creation practices and value outcomes that occur for experiences and value to emerge in an Airbnb hospitality context.



Johnson, A.-G. and Neuhofer, B. (2017), "Airbnb – an exploration of value co-creation experiences in Jamaica", International Journal of Contemporary Hospitality Management, Vol. 29 No. 9, pp. 2361-2376.



Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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