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My home is your castle: forecasting the future of accommodation sharing

Shari-Estelle Gassmann (Faculty of Economics and Social Sciences, University of Potsdam, Potsdam, Germany)
Robin Nunkoo (Department of Management, University of Mauritius, Reduit, Mauritius; Department of Hospitality and Tourism, University of Johannesburg, Johannesburg, South Africa; Griffith Institute for Tourism, Griffith University, Gold Coast, Australia and Copenhagen Business School, University of Copenhagen, Copenhagen, Denmark)
Victor Tiberius (Faculty of Economics and Social Sciences, University of Potsdam, Potsdam, Germany)
Sascha Kraus (Faculty of Economics and Management, Free University of Bozen-Bolzano, Bozen-Bolzano, Italy)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 18 January 2021

Issue publication date: 15 March 2021

682

Abstract

Purpose

This paper aims to formulate the most probable future scenario for the accommodation sharing sector within the next five to ten years. It addresses the following six thematic aspects: relevance, different forms of accommodation sharing, users, hosts, platforms, and finally, industry regulation.

Design/methodology/approach

This study identifies the most likely holistic future scenario by conducting a two-stage Delphi study involving 59 expert panelists. It addresses 33 projections for six thematic sections of the accommodation sharing industry: relevance, different forms of accommodation sharing, users, hosts, platforms, and finally, industry regulation.

Findings

The results indicate that the number of shared accommodations and users of home-sharing will increase. Moreover, the cost advantage is the predominant driver for users to engage in the accommodation sharing segment, and for the hosts, the generation of an extra income is the primary incentive. Finally, the regulation within this industry is expected to be more effective in the foreseeable future.

Practical implications

The results are critical, not only to advance our theoretical understanding and stimulate critical discussions on the long-term development of accommodation sharing but also to assist governments and policymakers who have an interest in developing and regulating this sector and developers seeking business opportunities.

Originality/value

While there is ample knowledge about the past and current development of accommodation sharing in tourism, little is understood about its potential future development and implications for consumers, the economy, and society. To date, no scientific research is available that develops scenarios about the future of accommodation sharing.

Keywords

Citation

Gassmann, S.-E., Nunkoo, R., Tiberius, V. and Kraus, S. (2021), "My home is your castle: forecasting the future of accommodation sharing", International Journal of Contemporary Hospitality Management, Vol. 33 No. 2, pp. 467-489. https://doi.org/10.1108/IJCHM-06-2020-0596

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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