The presented study aims to provide an understanding of the mechanism whereby foresight is accepted by Czech companies. The results of the study can offer insights into how to design an optimized corporate foresight tool.
The well-established framework of unified theory of acceptance and use of technology (UTAUT2) served as a baseline for research into key determinants of the behavioral intention to use the foresight. The proposed research model included independent variables of UTAUT2 relevant in the context of foresight. The additional variable of personal innovativeness was introduced as a potential predictor. Structural equation modeling (SmartPLS 2.0 software) was used to evaluate the data.
Performance expectancy regarding foresight was identified as the most substantial predictor of behavioral intention in line with the scientific literature. Surprisingly, the second strongest predictor was the construct of personal innovativeness, and social influence was also proven to affect behavioral intention. The results show that traditional determinants of effort expectancy, facilitating conditions, hedonic motivation and habit did not play a significant role in relation to behavioral intention to adopt the foresight.
The attributes of cost and intention to use could not be included in the research model, as the corporate foresight is not commonly implemented. Second, the tested sample included 103 interviewed organizations but only from Czech Republic.
The study primarily aims to enhance the corporate foresight theory. Secondarily, it extends the UTAUT2 theoretical framework by testing personal innovativeness as a variable explaining behavioral intention. The authors provide statistical evidence of factors impacting the adoption of corporate foresight by companies.
Conflicts of interest: The authors declare no conflicts of interest.
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