Some Food Marketing and Policy Implications of European Enlargement

Abstract

The agricultural and fisheries sectors of Spain and Portugal, the new member states of the European Community, are relatively more important than those in the rest of the Common Market, making a greater contribution to production, but needing more in the way of funds from the Common Agricultural Policy. The marketing, trade and policy implications of the Iberian peninsula's accession to the EC are examined, and it is seen that the importance of “Mediterranean” products will increase, and this enlargement is likely to increase the urgency of reform of the Common Agricultural Policy.

Citation

Davis, J. (1987), "Some Food Marketing and Policy Implications of European Enlargement", European Journal of Marketing, Vol. 21 No. 7, pp. 18-27. https://doi.org/10.1108/EUM0000000004703