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The purpose of this paper is to address financial decision support for marketers and provide suggestions for improvement potentials.

The context is the Norwegian furniture and fishing industries. The samples consisted of 118 respondents, 69 from the fishing industry and 49 from the furniture industry, with an average response rate of 33 per cent. Respondents reported on six groups of marketing costs, gave an overall evaluation of their existing and potential management accounting systems and of the systems' existing and potential decision support in nine marketing decision areas.

Marketing costs represented 8.9 per cent of total revenues in the fishing industry and 16.2 per cent in the furniture industry. The difference can be attributed to items that resulted in revenue reductions and promotional costs. Both industries showed significant potential for improvements in management accounting systems. Priorities regarding the nine decision support areas differed between the two industries. Additionally, priorities in the fishing industry seemed to differ regarding time horizons (short‐ versus long‐term).

While the discussion was based on a survey representing 55 per cent of the total turnover for the fishing industry and 40 per cent for the furniture industry, the findings cannot be considered valid in other contexts. Thus other studies are welcomed.

The findings suggest a need to be fairly familiar with business contexts when preparing a management accounting system. Therefore marketers should become involved and make substantial contributions when any system is developed. At a minimum, marketers should ensure that necessary decision‐relevant information is made easily available.

Few studies have focused on the cost and profitability aspects of marketing.

The purpose of this paper is to consider the industrial exploitation of fishing quotas as a case of organized criminal entrepreneurship. Seldom is consideration given to the existence of informal and criminal entrepreneurship within the fishing industry. Consequentially, this case charts the “Black Fish Scandal” in the UK which saw the flouting of regulations and quotas on a commercial scale netting the protagonists £63 million through the illegal landing of undeclared fish.

The case study underpinning this paper is constructed using documentary research techniques.

Entrepreneurship can be destructive in a Baumolian sense as well as being productive. The moral of the story is that the entrepreneurs involved in the scandal are primarily small businessmen and not organized criminals; and that lessons can be learned from this case on how knowledge of entrepreneurship can be used to ensure that entrepreneurs and businessmen are not tempted to stray into the commission of economic crime.

A limitation of the study is that it was constructed solely from media reports of the scandal. The implications of this study are widespread for politicians, local government, policy makers and academic researchers alike and highlight the rise and fall of an industry and the impact of “laissez-faire” entrepreneurship on the industry suggesting to politicians, local government, policy makers that there needs to be a more planned approach to encouraging entrepreneurship within such coastal communities.

This case based empirical study is of value because it is one of the first known UK studies of the Black Fish Scandal.

The Scottish fishing industry may be divided into two distinct sectors: the inshore industry and the trawling industry. Both of these are centred on the North East of Scotland, trawling on Aberdeen and inshore at Peterhead, Fraserburgh, Buckie, Lossiemouth, Macduff and several other smaller harbours.

Livelihood preference for children is anchored in the aspiration of parents for a better life for them with due consideration of their capacities given available resources and opportunities from inside and outside the community. Given the data from an earlier survey I conducted, this chapter examines the fisheries management issues as contexts and the time factors that may have influenced the livelihood preference for children of parents, primarily fathers. Twenty-five percent of parents or 30 out of the 120 non-probability samples of municipal fishing families surveyed in South Negros in the Philippines preferred fishing for their children. For a comparative analysis, 30 parents were also randomly drawn from the remaining samples who preferred other livelihoods for their children away from fishing. As a male-dominated industry, evident in the fishing history of families, the tradition may have already declined among most parents as non-fishing livelihoods were perceived to offer family resilience to ecological and socioeconomic changes. The projected decrease in new families engaged in fishing would also mean a pressure reduction on municipal fisheries; thus, opportunities for non-fishing livelihoods must be accessible through full scholarships for college or technical-vocational education. Meanwhile, basic education sciences should infuse lessons in responsible or right fishing practices to expose children to sustainable fisheries at a young age if they pursue fishing livelihoods when they become adults.

Concerns itself with the growth prospects for the West African fishing industry, decides that attempts to reform marketing in isolation from the system of financing will be unsuccessful. Wonders what can be done to identify constraints to trade, and this involves more than a mere understanding of economic processes. Attempts to show the response of marketing institutions to technical innovations and economic growth in the hope that it will provide some empirical data to modify Western economic concepts that are generally applied to developing economies. Concludes that generalisation for all developing economies are not possible.

Innovation is a growing topic. The primary sector is also a subject that has great importance in the global economy. However, limited research has been conducted linking these two subjects. This paper aims to start bringing them together.

The method selected is a systematic literature review presenting a thorough analysis of the existing discussions and a summary of the findings to identify future research opportunities.

Innovation has played and will continue to play an essential role in the success of fisheries. The fishing industry is in crisis. A decline in wild fish stocks, regulations and quota management are some of the factors that drive the need to innovate. The discussions of innovation in this industry are non-technological, which is an emerging field with opportunities for further research. There is a strong focus on fisheries sustainability. The main theoretical frameworks discussed in the literature are common property theory, cooperation and competition theory and diffusion of innovation. Emerging environmental sustainability frameworks are also becoming an essential element in the primary sector.

This paper focuses on peer-reviewed publications based on the results of the searches from selected keywords, recognizing that the literature evaluated may not cover the full spectrum of themes related to this subject.

Innovation is usually linked to high tech and fast-moving industries. This paper tries to broaden this paradigm and evaluate it from a different perspective, with a focus on the primary sector.

This chapter maps the political economy characteristics of Icelandic society in the post-war period. It shows how the period of statism from the early part of the 20th century, with a strong legacy of protectionism and clientelism, changed up to the present. A major turning point came with a shift towards more liberal mixed economy in 1960, which progressed through the 1980s. That was a period of very high growth rates in an egalitarian society. During the 1990s the political economy became significantly more influenced by neoliberal policies, which can be associated with the buildup of an excessive bubble economy in the 2000s. A new policy emphasis in a new environment of globalized finance, of which Iceland became an active part from 1995, in conjunction with a generally lax attitude of laissez faire in public administration, seems to have made possible rather unusual excesses in speculation and debt accumulation. That eventually led to the dramatic collapse of Iceland's financial system in October 2008. In the wake followed a deep recession. The chapter sets this long-term development into a broad societal context, taking account of political power constellations and changes in politics, the labour market and living conditions.

Carolina Lunker Sauce is a new product attempting to break into the fishing attractants category. The company founders are evaluating cutting the retail price of the product in order to secure distribution. Analyzing this decision forces the leaders of this struggling company to evaluate their overall new product strategy and the product’s positioning in the market.

To focus on new product strategy, positioning, and pricing.

The purpose of this paper is to analyse how different policy perspectives or logics regarding industry organising affect network interaction, with particular focus on how the availability of resources is organised.

To examine this, the authors compare two cases from the Norwegian seafood industry: in the pelagic industry, the main resource (mackerel) is caught at sea by fishing vessels and trade is restricted by an auction system, whereas in the salmon industry, the main resource (farmed salmon) is an industrial product produced at fish farms and there are no such restrictions.

The results indicate that conditions under which resources are available to a network have strong effects on connected relationships: in the pelagic industry, interaction in the network becomes supplier-directed in an attempt to reduce the uncertainty created by unstable and restricted availability of resources, whereas in the salmon industry the interaction becomes customer directed as resource availability is stable and predictable. Here the actors can broaden the scope of interaction and they can direct their efforts to solve their customers’ problems, whereas this is difficult in the pelagic industry. The authors conclude that policy considerations play a major role in these effects. If the resource (fish) is seen as a commodity and the interaction is seen as a market mechanism, the policies designed to facilitate the exchange of resources will be beneficial for the actors directly involved, but may have unintended negative consequences for indirect relationships.

For policy makers this implies that whenever developing an industrial policy there are strong reasons to look beyond the single transaction in order to create policies that are effective and/or beneficial for all involved and connected parties.

In the UK the fishing industry is said to be in the doldrums, owing to cheap imports, declining retail outlets and the fact that we Brits are pretty conservative in what fish we'll tolerate. Anyone for octopus? However, the US apparently presents a very different picture. There the desire for fresh fish food, prompted by the preoccupation with health, has led to supermarkets cashing‐in on the consumer's demand for fresh fish and seafoods. Ian Chaston thinks the US experience could teach the UK fish retailing industry a thing or two.