European Journal of Marketing
Issue(s) available: 431 – From Volume: 1 Issue: 1, to Volume: 57 Issue: 13

Volume 57
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Volume 51
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Volume 50
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Volume 40
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Issue 7/8 2006 Corporate marketing insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification
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Volume 39
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Volume 11
The self-perceived age of GenX women: prioritising female subjective age identity in marketing
Sharon-Marie Gillooley, Sheilagh Mary Resnick, Tony Woodall, Seamus AllisonThis study aims to examine the phenomenon of self-perceived age (SPA) identity for Generation X (GenX) women in the UK. Squeezed between the more ubiquitous “boomer” and…
Virtual influencer marketing: the good, the bad and the unreal
Simone Lykke Tranholm Mouritzen, Valeria Penttinen, Susanne PedersenThe purpose of this paper is to conceptualize virtual influencer marketing, outlining the opportunities and dangers associated with using virtual influencers in social…
Real men don’t share (online): perceived neediness and the frequent-posting femininity stereotype
Andrew B. Edelblum, Nathan B. WarrenResearch emphasizes the motivations underlying and potential harmful consequences of social media use, but there is little understanding of stigmas faced by individual…
What we do know and don’t know about marketing communications on mature consumers
Natalia Yannopoulou, Danae Manika, Koblarp Chandrasapth, Mina Tajvidi, Victoria WellsGiven the increased significance and rapid growth of an ageing population, this review paper aims to define the mature consumer segment chronologically to resolve…
Member (co)creativity in open innovation communities
Gaurangi Laud, Jodie Conduit, Ingo Oswald KarpenOrganizations increasingly seek to leverage open innovation (OI) communities to generate and advance novel ideas through collaborative innovation efforts of their members…
The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?
Ling Jiang, Annie Peng Cui, Juan ShanThis study aims to examine the role of face consciousness, materialism and risk of embarrassment in determining consumer purchase intention toward counterfeit luxury…
How pop-ups drive online sales: moderating effects of online promotions
Yahui Liu, Hualu Zheng, Shuai Yang, Junjie WangThis study aims to examine how the effect of pop-ups on an omnichannel brand’s subsequent online sales is moderated by the brand’s online price and premium promotions…
Reframing the practice of volunteering as a collective endeavour through a focal brand community
Sarah-Louise MitchellNonprofit organisations (NPOs) are an increasingly fundamental part of our society. Meeting rising demand requires NPOs to attract enough resources, especially volunteers…
Attraction and compromise effects under social exclusion
Jungkeun Kim, Jaehoon Lee, Jae-Eun KimIntegrating conceptual perspectives from social exclusion, thinking style and context effects, this study aims to examine how different types of social exclusion influence…
Understanding the link between an IMC technology capability and organisational integration and performance
Gayle Kerr, Michael Valos, Sandra Luxton, Rebecca AllenDespite many years of academic research into organisational integration and effectiveness, organisations still struggle to successfully implement strategy and achieve…
Let there be a “We”: introducing an ethics of collective academic care
This study aims to think critically about collaborative working through the practical application of an ethics of care approach. The authors address the following research…
Using affixed labels in persuasion: perceived product newness as a mediator
Hsuan-Hsuan Ku, Yun-Hsuan HsuCapturing consumers’ notice by differentiating a product from competing brands in attaching an affixed label featuring product claims, as an alternative front-of-package…
Gifts to whom? Towards a network view of gift receivers
Ines Branco-Illodo, Teresa Heath, Caroline TynanThis research paper aims to understand how givers characterise and manage their gift giving networks by drawing on attachment theory (AT). This responds to the need to…
Consumer psychology for food choices: a systematic review and research directions
Abdul Wahid Khan, Jatin PandeyConsumer food behavior has received considerable attention from marketers, researchers and regulators. With the rising obesity epidemic worldwide, the existing literature…
I can’t always get what I want: low power, service customer (dis)engagement and wellbeing
Liliane Abboud, Helen L. Bruce, Jamie BurtonThis paper aims to examine experiences of low customer power in service interactions and the impact of those experiences on customers’ engagement and disengagement towards…
The dark side of advertising: promoting unhealthy food consumption
Bilwa Deshpande, Puneet Kaur, Alberto Ferraris, Dorra Yahiaoui, Amandeep DhirScholars have noted the impact of advertising on unhealthy food consumption. However, a systematic literature review (SLR) on this topic is currently lacking. This study…
Reframing online brand community management: consumer conflicts, their consequences and moderation
Denitsa Dineva, Kate L. DauntResearch into the dark side of online brand-managed communities (OBCs) and, specifically, consumer-to-consumer (C2C) conflicts within this context are scarce. This paper…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall