European Journal of Marketing
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Comments on the article “Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations” and PLS-SEM in general
Ke-Hai YuanThe purpose of this paper is to discuss the pros and cons of partial least squares approach to structural equation modeling (PLS-SEM). The topics include bias…
Let there be a “We”: introducing an ethics of collective academic care
This study aims to think critically about collaborative working through the practical application of an ethics of care approach. The authors address the following research…
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations
Mikko Rönkkö, Nick Lee, Joerg Evermann, Cameron McIntosh, John AntonakisOver the past 20 years, partial least squares (PLS) has become a popular method in marketing research. At the same time, several methodological studies have demonstrated…
Regulating sharing platforms in lateral exchange markets: the role of power and trust
Xiaofei Tang, Yong (Eddie) Luo, Pan Zhou, Ben LoweThis paper aims to examine different types of sharing platforms based on risk perceptions of product/service providers and users, and to illustrate appropriate platform…
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data
Concepción Varela-Neira, Filipe Coelho, Zaira Camoiras-RodríguezThis paper aims to examine the relationship between the interaction of the social media manager’s customer orientation and the service climate perceived by supervisors, on…
Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment
Jyrki Isojärvi, Jaakko AsparaWhile most marketing research on organic products refers to the premium price levels of organic products, little research exists on consumers’ behavioural responses to…
The consumer–activity relationship and separation distress
Matthew A. Hawkins, Anastasia ThyroffDespite the rich history of examining the connections between symbolic consumption and identity formation, nearly all the research has focused on brands and possessions;…
Going all the way? LGBTQ people’s receptiveness to gay-themed advertising in a Belgian context
Rein Demunter, Joke BauwensThrough investigating how Belgian LGBTQ people evaluate gay-themed print and television advertising in mainstream media, the purpose of this study is to explore how…
Gifts to whom? Towards a network view of gift receivers
Ines Branco-Illodo, Teresa Heath, Caroline TynanThis research paper aims to understand how givers characterise and manage their gift giving networks by drawing on attachment theory (AT). This responds to the need to…
Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction
Jose Marcos Carvalho de Mesquita, Hyunju Shin, Andre Torres Urdan, Marco Tulio Campos PimentaThe intention-behavior gap that occurs when one’s actions do not align with their intentions has been the topic of interest of many researchers. However, the effects of…
Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses
Laura Grazzini, Giampaolo Viglia, Daniel NunanThere is growing interest in the use of human-like social robots, able to undertake complex tasks whilst building consumer engagement. However, further exploration is…
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model
Prathamesh Kittur, Swagato ChatterjeeThe study aims to explore the role of reliance and brand image (goods-based and service-based) in risk perceptions related to business-to-business (B2B) purchases. In…
Can we serve both God and Money? The role of indirect appeal and its limitation
Sungjun (Steven) Park, Jin-Su Kang, Gideon D. MarkmanHarmonizing religion and economic pursuits is treacherous because mixing the two rarely resonate with consumers, often resulting consumers’ greed perceptions. This paper…
Angelic brand name priming: saintly branded food influences brand healthfulness perceptions
Jasmina Ilicic, Stacey M. BrennanConsumers often use various cues such as health stars and nutrition claims on product packaging to draw inferences regarding healthfulness. However, much less is known…
Do digital platforms promote or hinder corporate brand prestige?
Sin Yan Tse, Danny T. Wang, Man Lai Cheung, Wilson K.S. LeungIn the era of digital evolution, companies are increasingly deploying digital platforms to optimize operational efficiencies and to connect with customers more directly…
Consumer psychology for food choices: a systematic review and research directions
Abdul Wahid Khan, Jatin PandeyConsumer food behavior has received considerable attention from marketers, researchers and regulators. With the rising obesity epidemic worldwide, the existing literature…
The dark side of advertising: promoting unhealthy food consumption
Bilwa Deshpande, Puneet Kaur, Alberto Ferraris, Dorra Yahiaoui, Amandeep DhirScholars have noted the impact of advertising on unhealthy food consumption. However, a systematic literature review (SLR) on this topic is currently lacking. This study…
Forms of supplier relationship exploration and distributor performance
Meng Wang, Danyang Zhao, Flora F. GuThis study aims to differentiate two types of relationship exploration – substitute relationship exploration (SRE) and complementary relationship exploration (CRE) – and…
Field experiments in marketing research: a systematic methodological review
Suresh Malodia, Amandeep Dhir, Muhammad Junaid Shahid Hasni, Shalini SrivastavaThe purpose of this study is to present a systematic methodological review of the application of field experiments in the domain of marketing research. By performing this…
How empowerment and materialism contribute to anti-consumers’ well-being
Ingo Balderjahn, Stefan Hoffmann, Alexandra HüttelBecause steadily growing consumption is not beneficial for nature and climate and is not the same as increasing well-being, an anti-consumerism movement has formed…
I can’t always get what I want: low power, service customer (dis)engagement and wellbeing
Liliane Abboud, Helen L. Bruce, Jamie BurtonThis paper aims to examine experiences of low customer power in service interactions and the impact of those experiences on customers’ engagement and disengagement towards…
Cool brands and hot attachments: their effect on consumers’ willingness to pay more
Melanie Moore Koskie, William B. LocanderThis paper aims to explore how motivations to stand out and fit in through consumption affect consumers’ perceptions of subcultural and popular brand coolness…
Reframing online brand community management: consumer conflicts, their consequences and moderation
Denitsa Dineva, Kate L. DauntResearch into the dark side of online brand-managed communities (OBCs) and, specifically, consumer-to-consumer (C2C) conflicts within this context are scarce. This paper…
Diffusion between groups: the influence of social brokers on content adoption in social networks
Zhi Yang, Cai Yang, Chongyu Lu, Feng Wang, Wei ZhouThe purpose of this paper is to introduce and investigate social brokers who belong to and connect multiple groups in a social network. This paper also reveals the…
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface
Alexis Yim, Bradley Price, Raj Agnihotri, Annie Peng CuiThis study aims to investigate the impact of a salesperson’s babyface in his/her profile picture on the number of online reviews the salesperson receives. In addition to…
Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries
Tobias Otterbring, Peter Samuelsson, Jasenko Arsenovic, Christian T. Elbæk, Michał FolwarcznyPrevious research on salesperson-customer proximity has yielded mixed results, with some studies documenting positive proximity effects on shopping responses and others…
Scientific realism, the necessity of causal contact in measurement and emergent variables
John W. Cadogan, Nick LeeThis study aims to correct errors in, and comment on the claims made in the comment papers of Rigdon (2022) and Henseler and Schuberth (2022), and to tidy up any…
Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee
Jörg Henseler, Florian SchuberthIn their paper titled “A Miracle of Measurement or Accidental Constructivism? How PLS Subverts the Realist Search for Truth,” Cadogan and Lee (2022) cast serious doubt on…
Assessing the overall fit of composite models estimated by partial least squares path modeling
Florian Schuberth, Manuel E. Rademaker, Jörg HenselerThis study aims to examine the role of an overall model fit assessment in the context of partial least squares path modeling (PLS-PM). In doing so, it will explain when it…
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT
Pratyush N. Sharma, Benjamin D. Liengaard, Joseph F. Hair, Marko Sarstedt, Christian M. RingleResearchers often stress the predictive goals of their partial least squares structural equation modeling (PLS-SEM) analyses. However, the method has long lacked a…
A comparative study of the predictive power of component-based approaches to structural equation modeling
Gyeongcheol Cho, Sunmee Kim, Jonathan Lee, Heungsun Hwang, Marko Sarstedt, Christian M. RingleGeneralized structured component analysis (GSCA) and partial least squares path modeling (PLSPM) are two key component-based approaches to structural equation modeling…
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth
John W. Cadogan, Nick LeeThis study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views.
The proxy of Dorian Gray: scientific realism, construct validation and the way forward
Edward RigdonThis paper aims to clarify some of the representations regarding philosophy of science and statistical methods, which are contained in Cadogan and Lee (this issue).
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall
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