European Journal of Marketing
Issue(s) available: 381 – From Volume: 1 Issue: 1, to Volume: 53 Issue: 8
Category:
MarketingVolume 53
Volume 52
Volume 51
- Issue 11/122017
- Issue 9/102017
- Issue 7/82017
- Issue 5/62017
- Issue 42017
- Issue 32017
- Issue 22017
- Issue 12017
Volume 50
Volume 49
- Issue 11/122015
- Issue 9/102015
- Issue 7/82015
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- Issue 3/42015
- Issue 1/22015
Volume 48
- Issue 11/122014
- Issue 9/102014
- Issue 7/82014
- Issue 5/62014
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- Issue 1/22014
Volume 47
- Issue 11/122013
- Issue 102013
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- Issue 1/22013
Volume 46
- Issue 11/122012
- Issue 102012
- Issue 92012
- Issue 7/82012
- Issue 62012
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- Issue 3/42012
- Issue 1/22012
Volume 45
- Issue 11/122011
- Issue 9/102011
- Issue 7/82011
- Issue 62011
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- Issue 32011
- Issue 1/22011
Volume 44
- Issue 11/122010
- Issue 9/102010
- Issue 7/82010
- Issue 62010
- Issue 52010
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- Issue 1/22010
Volume 43
- Issue 11/122009
- Issue 9/102009
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- Issue 5/62009
- Issue 3/42009
- Issue 1/22009
Volume 42
- Issue 11/122008
- Issue 9/102008
- Issue 7/82008
- Issue 5/62008
- Issue 3/42008
- Issue 1/22008
Volume 41
- Issue 11/122007
- Issue 9/102007
- Issue 7/82007
- Issue 5/62007
- Issue 3/42007
- Issue 1/22007
Volume 40
- Issue 11/122006
- Issue 9/102006
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- Issue 5/62006
- Issue 3/42006
- Issue 1/22006
Volume 39
- Issue 11/122005
- Issue 9/102005
- Issue 7/82005
- Issue 5/62005
- Issue 3/42005
- Issue 1/22005
Volume 38
- Issue 11/122004
- Issue 9/102004
- Issue 82004
- Issue 72004
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- Issue 3/42004
- Issue 1/22004
Volume 37
Volume 36
- Issue 11/122002
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- Issue 42002
- Issue 32002
- Issue 1/22002
Volume 35
- Issue 11/122001
- Issue 9/102001
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- Issue 5/62001
- Issue 3/42001
- Issue 1/22001
Volume 34
- Issue 11/122000
- Issue 9/102000
- Issue 82000
- Issue 72000
- Issue 5/62000
- Issue 3/42000
- Issue 1/22000
Volume 33
- Issue 11/121999
- Issue 9/101999
- Issue 7/81999
- Issue 5/61999
- Issue 3/41999
- Issue 1/21999
Volume 32
- Issue 11/121998
- Issue 9/101998
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Volume 31
- Issue 11/121997
- Issue 9/101997
- Issue 81997
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Volume 30
- Issue 121996
- Issue 10/111996
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Volume 29
- Issue 131995
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- Issue 101995
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Volume 28
- Issue 121994
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- Issue 101994
- Issue 8/91994
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Volume 27
- Issue 11/121993
- Issue 101993
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Volume 26
- Issue 121992
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- Issue 101992
- Issue 8/91992
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Volume 25
- Issue 121991
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Volume 24
- Issue 121990
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Volume 23
- Issue 121989
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- Issue 91989
- Issue 81989
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- Issue 11989
Volume 22
- Issue 101988
- Issue 91988
- Issue 81988
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- Issue 61988
- Issue 51988
- Issue 41988
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- Issue 11988
Volume 21
- Issue 101987
- Issue 91987
- Issue 81987
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- Issue 61987
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- Issue 41987
- Issue 31987
- Issue 21987
- Issue 11987
Volume 20
- Issue 101986
- Issue 91986
- Issue 81986
- Issue 71986
- Issue 61986
- Issue 51986
- Issue 3/41986
- Issue 21986
- Issue 11986
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
“Welcome to Holland!” People with Down syndrome as vulnerable consumers
Marina Dias de Faria, Leticia Moreira CasottiConsumers with Down syndrome are present in all countries, but there has been little marketing research examining their consumption experiences. The purpose of this…
Can a replacing sponsor benefit?
François Anthony Carrillat, Reinhard GrohsThis paper aims to examine the common situation where the sponsor of an event is replaced and the impact of this situation on consumers’ behavioral intentions toward the…
The role in encroachment of the sustainability aspects of value propositions
Andre Nijhof, Marjolein Bakker, Henk KievitThis paper aims to elucidate what concepts of encroachment in business-to-consumer markets explain the market share increase of companies with sustainability value…
In “likes” we trust: likes, disclosures and firm-serving motives on social media
Yuri Seo, Jungkeun Kim, Yung Kyun Choi, Xiaozhu LiThis paper aims to examine when and how the number of “likes” can exert significant influence on consumer evaluations of social media advertising. It sheds a novel…
Developing a holistic understanding of consumers’ experiences
Marlon Dalmoro, Giuliana Isabella, Stefânia Ordovás de Almeida, João Pedro dos Santos FleckThis paper aims to investigate how the physical and sensory environmental triggers interact with subjective consumer evaluations in the production of shopping experiences…
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing
Kimmo Taiminen, Chatura RanaweeraThe purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement…
Consumers’ online brand-related activities (COBRAs) on SNS brand pages
Rico Piehler, Michael Schade, Barbara Kleine-Kalmer, Christoph BurmannThis paper aims to investigate word of mouth as a consequence and information, entertainment, social interaction and remuneration motivations as antecedents of consuming…
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
Galit Shmueli, Marko Sarstedt, Joseph F. Hair, Jun-Hwa Cheah, Hiram Ting, Santha Vaithilingam, Christian M. RinglePartial least squares (PLS) has been introduced as a “causal-predictive” approach to structural equation modeling (SEM), designed to overcome the apparent dichotomy…
Customer engagement with websites: a transactional retail perspective
Cara Connell, Ruth Marciniak, Lindsey I. Carey, Julie McCollThis paper aims to focus on customer engagement (CE) in the underexplored context of transactional retailing websites, providing insight into the drivers, manifestations…
Technology push without a patient pull
Debbie Isobel Keeling, Ko de Ruyter, Sahar Mousavi, Angus LaingPolicymakers push online health services delivery, relying on consumers to independently engage with online services. Yet, a growing cluster of vulnerable patients do not…
The allure of celebrities: unpacking their polysemic consumer appeal
Markus Wohlfeil, Anthony Patterson, Stephen J. GouldThis paper aims to explain a celebrity’s deep resonance with consumers by unpacking the individual constituents of a celebrity’s polysemic appeal. While celebrities are…
Rules of (household) engagement: technology as manager, assistant and intern
Kate Letheren, Rebekah Russell-Bennett, Rory Francis Mulcahy, Ryan McAndrewPractitioners need to understand how households will engage with connected-home technologies or risk the failure of these innovations. Current theory does not offer…
How brand visual aesthetics foster a transnational imagined community
Mark Buschgens, Bernardo Figueiredo, Kaleel RahmanThe purpose of this paper is to investigate how visual aesthetic referents used in branding can help foster a transnational imagined community (TIC). The authors use…
Do extra ingredients on the package lead to extra calorie estimates?
Guowei Zhu, George Chryssochoidis, Li ZhouThis paper aims to address how adding food ingredients to a packaged base food affects consumers’ calorie estimation of the new augmented product.
Effects of retail organisation design on improving private label merchandising
Changju Kim, Katsuyoshi TakashimaThis paper aims to examine empirically whether and under what organisational design conditions retailers can benefit from private label (PL) merchandising improvement.
Examining digital video advertising (DVA) effectiveness
Kristin Stewart, Matt Kammer-Kerwick, Allison Auchter, Hyeseung Elizabeth Koh, Mary Elizabeth Dunn, Isabella CunninghamMarketers are increasing their use of digital strategies and prioritizing digital tactics, although the effectiveness digital video advertising (DVA) has not been examined…
Who’s pulling the strings?
Welf H. Weiger, Hauke A. Wetzel, Maik HammerschmidtFirms increasingly rely on content marketing to trigger user engagement in social media brand communities. The purpose of this paper is to examine how three generic types…
Multi-brand loyalty in consumer markets: a qualitatively-driven mixed methods approach
Ghizlane Arifine, Reto Felix, Olivier FurrerAlthough multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its…
Value-in-acquisition: an institutional view
Kerry Chipp, E. Patricia Williams, Adam LindgreenBy combining consumer culture theory and service dominant logic, this study proposes that value might be understood as value-in-acquisition, such that value outcomes…
Signaling effects and the role of culture: movies in international auxiliary channels
Ashish Sinha, Haodong Gu, Namwoon Kim, Renu EmileGiven the high uncertainty in the quality perception of experiential products, manufacturers use signals to influence consumers’ decisions. In the movie industry…
Trade fairs as engagement platforms: the interplay between physical and virtual touch points
Maria Sarmento, Cláudia SimõesThe purpose of this paper is to provide insights into the association between physical and virtual trade fairs under the conceptual lens of engagement platforms. The…
If you think about it more, do you want it more? The case of fairtrade
Roman Konopka, Malcolm John Wright, Mark Avis, Pamela M. FeethamThere are substantive disagreements about whether encouraging deliberative thinking increases consumer preference in low-involvement product categories. The authors draw…
The impact of representation media on customer engagement in tourism marketing among millennials
Kim Willems, Malaika Brengman, Helena Van KerrebroeckAs online travel marketing is evermore gaining importance, in particular regarding the pre-purchase presentation of travel destinations, it is imperative to examine how…
Consumer engagement in online brand communities: the moderating role of personal values
Julia Marbach, Cristiana Lages, Daniel Nunan, Yuksel EkinciDespite growing recognition of the importance of consumer engagement with new technologies, a gap remains in terms of understanding the antecedents, consequences and…
Engaging customers through online and offline referral reward programs
Jochen Wirtz, Chiara Orsingher, Hichang ChoThis paper aims to examine the psychological consequences of a customer engagement initiative through referral reward programs (RRPs) in online versus offline environments.
Frontline employee authenticity and its influence upon adaptive selling outcomes
Jaewon Yoo, Todd ArnoldFrontline employee authenticity has been investigated in relation to both potentially positive and negative outcomes, but largely from the employee perspective. The…
The consequences of the heritage experience in brand museums on the consumer–brand relationship
Mathilde Pulh, Rémi Mencarelli, Damien ChaneyThis paper aims to investigate the consequences of the heritage experience in brand museums on the consumer–brand relationship. By highlighting its heritage within a…
The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
Evangelia Katsikea, Marios Theodosiou, Katerina MakriExporting is a popular foreign market entry mode, especially among small- and medium-sized enterprises (SMEs). The success of SME exporters depends on their ability to…
Unveiling heterogeneous engagement-based loyalty in brand communities
Laurence Dessart, Joaquín Aldás-Manzano, Cleopatra VeloutsouAlthough recent research appreciates that consumers increasingly interact with brands in brand communities and that brand engagement is an important and complex phenomenon…
Consumer engagement on Twitter: perceptions of the brand matter
Wayne Read, Nichola Robertson, Lisa McQuilken, Ahmed Shahriar FerdousThis paper aims to develop and empirically test a theoretical framework of consumer engagement with brands on Twitter.
The influence of political candidate brands during the 2012 and 2016 US presidential elections
Eric Van Steenburg, Francisco GuzmánThe purpose of this paper is to investigate whether voters consider a candidate’s brand image when evaluating election alternatives. That is, how prominent a role does the…
Climbing the down escalator
Devon Johnson, Yam B. Limbu, C. Jayachandran, P. Raghunadha ReddyThis paper aims to examine the effect of customer-to-customer (C2C) interaction while using a service on the willingness of consumers to engage in altruistic customer…
Customer engagement with brands in social media platforms
Jamie Carlson, Siegfried P. Gudergan, Carsten Gelhard, Mohammad Mahfuzur RahmanSocial media brand platforms have become a popular means for engaged customers to share information and experiences with brands and other customers. However, empirical…
Social media engagement behavior
Rebecca Dolan, Jodie Conduit, Catherine Frethey-Bentham, John Fahy, Steve GoodmanOrganizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine…
Identifying counterfeit brand logos: on the importance of the first and last letters of a logotype
Abhishek Pathak, Carlos Velasco, Gemma Anne CalvertCounterfeiting is a menace in the emerging markets and many successful brands are falling prey to it. Counterfeit brands not only deceive consumers but also fuel a demand…
Service ecosystem well-being: conceptualization and implications for theory and practice
Pennie Frow, Janet R. McColl-Kennedy, Adrian Payne, Rahul GovindThis paper aims to conceptualize and characterize service ecosystems, addressing calls for research on this important and under-researched topic.
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Prof. Greg Marshall