European Journal of Marketing
Issue(s) available: 436 – From Volume: 1 Issue: 1, to Volume: 57 Issue: 13

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Volume 11
Service robots: the dynamic effects of anthropomorphism and functional perceptions on consumers’ responses
Kevin Kam Fung So, Hyunsu Kim, Stephanie Q Liu, Xiang Fang, Jochen WirtzAlthough humanoid robots are increasingly adopted in many business settings, the dynamic effects of anthropomorphism and the functional perceptions of service robots on consumers’…
Identity expressiveness in marketing: review and future research agenda
Dandan Zhu, Nina Michaelidou, Belinda Dewsnap, John W. Cadogan, Michael ChristofiThis study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.
Salespeople and teams as stakeholder and knowledge managers: a service-ecosystem, co-creation, crossing-points perspective on key outcomes
Christopher R. Plouffe, Thomas E. DeCarlo, J. Ricky Fergurson, Binay Kumar, Gabriel Moreno, Laurianne Schmitt, Stefan Sleep, Stephan Volpers, Hao WangThis paper aims to explore the increasing importance of the intraorganizational dimension of the sales role (IDSR) based on service-ecosystem theory. Specifically, it examines how…
Orchestration of value: the role of customer success managers within sales ecosystems
Emily A. Goad, Kevin S. Chase, David B. Brauer, Ellis Chefor, Nawar N. Chaker, Ruben Rabago, Bryan Hochstein, John D. HansenThis study aims to integrate research on customer success (CS) management with the service ecosystems perspective of selling to enhance the understanding of the CS management…
Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem
Carlos Bauer, John M. Galvan, Tyler Hancock, Gary K. Hunter, Christopher A. Nelson, Jen Riley, Emily C. TannerSales organizations embrace technological innovation. However, salespeople’s willingness to use new technology influences a firm’s return on investment, representing a significant…
When enough is not enough: behavioral and motivational paths to compulsive social media consumption
Line Lervik-Olsen, Tor Wallin Andreassen, Bob M. FennisCompulsive social media use has the potential to reduce well-being. In this study, the authors propose that there are two main paths to compulsive social media consumption. One is…
The impact of communication and proximity on citizens’ sustainable disposal of e-waste
Diletta Acuti, Linda Lemarie, Giampaolo VigliaThe purpose of this study is to demonstrate how decision-makers can enhance citizens’ sustainable disposal of e-waste through bin proximity and ad hoc communication. Specifically…
Forms of falsified online reviews: the good, the bad, and the downright ugly
Doga Istanbulluoglu, Lloyd C. HarrisFalsified online reviews (FORs) are the published/viewable consumer-generated online content regarding a firm (or its representatives) or its services and goods that is, to some…
A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research
Myrthe Blösser, Andrea WeihrauchIn spite of the merits of artificial intelligence (AI) in marketing and social media, harm to consumers has prompted calls for AI auditing/certification. Understanding consumers’…
All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
Caroline S.L. TanThe purpose of this study is to examine how the constructs of false self, preference for online social interaction (POSI), compulsive internet use (CIU), and online disinhibition…
More than just a chat: a taxonomy of consumers’ relationships with conversational AI agents and their well-being implications
Amani Alabed, Ana Javornik, Diana Gregory-Smith, Rebecca CaseyThis paper aims to study the role of self-concept in consumer relationships with anthropomorphised conversational artificially intelligent (AI) agents. First, the authors…
Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents
Gaston Ares, Florencia Alcaire, Vanessa Gugliucci, Leandro Machín, Carolina de León, Virginia Natero, Tobias OtterbringThe current research aimed to examine the prevalence of Instagram posts featuring ultra-processed products targeted at adolescents in Uruguay and hence investigate the frequency…
Virtual influencer marketing: the good, the bad and the unreal
Simone Lykke Tranholm Mouritzen, Valeria Penttinen, Susanne PedersenThe purpose of this paper is to conceptualize virtual influencer marketing, outlining the opportunities and dangers associated with using virtual influencers in social media…
Real men don’t share (online): perceived neediness and the frequent-posting femininity stereotype
Andrew B. Edelblum, Nathan B. WarrenResearch emphasizes the motivations underlying and potential harmful consequences of social media use, but there is little understanding of stigmas faced by individual social…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall