European Journal of Marketing
Issue(s) available: 418 – From Volume: 1 Issue: 1, to Volume: 56 Issue: 13

Volume 56
Volume 55
Volume 54
Volume 53
Volume 52
-
Issue 9/10 2018
-
Issue 7/8 2018
-
Issue 5/6 2018
-
Issue 3/4 2018
-
Issue 1/2 2018
Volume 51
-
Issue 11/12 2017
-
Issue 9/10 2017
-
Issue 7/8 2017
-
Issue 5/6 2017
-
Issue 4 2017
-
Issue 2 2017
-
Issue 1 2017
Volume 50
Volume 49
-
Issue 11/12 2015
-
Issue 9/10 2015
-
Issue 7/8 2015
-
Issue 5/6 2015
-
Issue 3/4 2015
-
Issue 1/2 2015
Volume 48
-
Issue 11/12 2014
-
Issue 9/10 2014
-
Issue 7/8 2014
-
Issue 5/6 2014
-
Issue 3/4 2014
-
Issue 1/2 2014
Volume 47
Volume 46
-
Issue 11/12 2012
-
Issue 9 2012
-
Issue 6 2012
-
Issue 3/4 2012
-
Issue 1/2 2012
Volume 45
-
Issue 11/12 2011
-
Issue 7/8 2011
-
Issue 6 2011
-
Issue 4 2011
-
Issue 1/2 2011
Volume 44
-
Issue 11/12 2010
-
Issue 9/10 2010
-
Issue 7/8 2010
-
Issue 6 2010
-
Issue 1/2 2010
Volume 43
-
Issue 11/12 2009
-
Issue 5/6 2009
-
Issue 3/4 2009
-
Issue 1/2 2009
Volume 42
-
Issue 11/12 2008
-
Issue 9/10 2008
-
Issue 3/4 2008
-
Issue 1/2 2008
Volume 41
-
Issue 11/12 2007
-
Issue 7/8 2007
-
Issue 5/6 2007
-
Issue 1/2 2007
Volume 40
-
Issue 11/12 2006
-
Issue 7/8 2006 Corporate marketing insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification
-
Issue 5/6 2006
-
Issue 1/2 2006
Volume 39
-
Issue 11/12 2005
-
Issue 7/8 2005
-
Issue 5/6 2005
-
Issue 1/2 2005
Volume 38
-
Issue 11/12 2004
-
Issue 9/10 2004
-
Issue 8 2004
-
Issue 7 2004
-
Issue 5/6 2004
-
Issue 3/4 2004
-
Issue 1/2 2004
Volume 37
Volume 36
-
Issue 11/12 2002
-
Issue 9/10 2002
-
Issue 7/8 2002
-
Issue 5/6 2002
-
Issue 4 2002
-
Issue 3 2002
-
Issue 1/2 2002
Volume 35
-
Issue 11/12 2001
-
Issue 9/10 2001
-
Issue 7/8 2001
-
Issue 5/6 2001
-
Issue 1/2 2001
Volume 34
-
Issue 11/12 2000
-
Issue 9/10 2000
-
Issue 8 2000
-
Issue 7 2000
-
Issue 5/6 2000
-
Issue 3/4 2000
-
Issue 1/2 2000
Volume 33
-
Issue 11/12 1999
-
Issue 9/10 1999
-
Issue 7/8 1999
-
Issue 5/6 1999
-
Issue 3/4 1999
-
Issue 1/2 1999
Volume 32
-
Issue 11/12 1998
-
Issue 9/10 1998
-
Issue 7/8 1998
-
Issue 5/6 1998
-
Issue 3/4 1998
-
Issue 1/2 1998
Volume 31
-
Issue 11/12 1997
-
Issue 9/10 1997
-
Issue 8 1997
-
Issue 7 1997
-
Issue 3/4 1997
-
Issue 2 1997
-
Issue 1 1997
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
The effects of online reviews on the popularity of user-generated design ideas within the Lego community
Hao Zhang, Qingyue Lin, Chenyue Qi, Xiaoning LiangThis study aims to explore how online reviews and users’ social network centrality interact to influence idea popularity in open innovation communities (OICs).
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking
Gonzalo Luna-Cortes, José Alejandro Aristizabal CuellarThe purpose of this paper is to examine the relationship of masculine eating/drinking beliefs on male consumers’ concern with unhealthy eating/drinking habits and, in…
When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity
Victoria Kramer, Manfred KrafftAs empirical insights into when salespeople should integrate information and communication technology (ICT) into their sales tasks are limited, the purpose of this study…
Understanding the role of influencers on live streaming platforms: when tipping makes the difference
Liying Zhou, Fei Jin, Banggang Wu, Xiaodong Wang, Valerie Lynette Wang, Zhi ChenThis study aims to examine if the participation of live-stream influencers (LSIs) affects tipping frequency on live streaming platforms, and further investigate the…
Sales manager encouragement behavior in value-centered business models
Clara Hoffmann, Sascha Alavi, Christian SchmitzSeeing past research, sales managers’ encouragement of their salespeople, tailored to the demands of value-creating sales, should constitute a key success factor for…
The proxy of Dorian Gray: scientific realism, construct validation and the way forward
Edward RigdonThis paper aims to clarify some of the representations regarding philosophy of science and statistical methods, which are contained in Cadogan and Lee (this issue).
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language
Behnam Forouhandeh, Rodney J. Clarke, Nina Louise ReynoldsThe purpose of this paper is to demonstrate the utility of systemic functional linguistics (SFL) as an underlying model to examine the similarities/differences between…
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy
Riza Casidy, Civilai Leckie, Munyaradzi Wellington Nyadzayo, Lester W. JohnsonDigital platforms have transformed how brands engage with collaborative consumption actors, such as prosumers. This study aims to examine the role of customer…
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT
Pratyush N. Sharma, Benjamin Dybro D. Liengaard, Joseph F. Hair, Marko Sarstedt, Christian M. RingleResearchers often stress the predictive goals of their partial least squares structural equation modeling (PLS-SEM) analyses. However, the method has long lacked a…
The temperature dimension of emotions
Pascal Bruno, Valentyna Melnyk, Kyle B. MurrayThe literature to-date has focused on dimensions of emotions based on emotions’ affective state (captured by valence, arousal and dominance, PAD). However, it has ignored…
Obese customers’ fitness goal disclosure on social media: exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
Gurmeet Singh, Shavneet SharmaObesity is today’s most neglected, yet blatantly visible, public health problem. This study aims to examine the role of social media and goal-directed behavior in…
Enhancing IT industry employees’ service innovation performance: antecedents and outcomes of service innovation engagement
Peiyu Pai, Hsien-Tung Tsai, Jun-Yu ZhongThis study aims to explore how information technology (IT) companies that provide professional information systems/IT solutions to business clients can enhance employees 
When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment
Diogo Souza-Monteiro, Ben Lowe, Iain FraserNumeracy skills hinder a consumer’s ability to meet nutrition and calorie consumption guidelines. This study extends the literature on nutritional labelling by…
Energy efficiency of consideration sets and choices: the impact of label format
Millie Elsen, Jorna LeenheerThis research examines how the design of the online energy label can be improved to stimulate consumer choice of energy-efficient household products in Web stores. Based…
Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand
Juhi Gahlot Sarkar, Abhigyan Sarkar, Sreejesh S.This study aims to examine how brands can leverage on advergames as an interactive marketing tool to foster prosumer culture and build a sacred brand. Drawing from game…
Tackling obesity in aged-care homes: the effects of environmental cues
Joyce Hei Tong Lau, Huda Khan, Richard Lee, Larry S. Lockshin, Anne Sharp, Jonathan Buckley, Ryan MidgleyObesity among elderly consumers precipitates undesirable health outcomes. This study aims to investigate the effects of environmental cues on food intake of elderly…
Toward a goal-based paradigm of contagion
TaeWoo Kim, Adam Duhachek, Kelly Herd, SunAh KimThis study aims to extend the previous research on contagion and proposes an integrative paradigm in which consumer goals and contagion recipient factors are identified as…
Review platforms as prosumer communities: theory, practices and implications
Haksin Chan, Kevin J. Zeng, Morgan X. YangThis article aims to advance a new theoretical perspective on the basis of prosumption theory, namely, that online review platforms can be conceptualized as prosumer…
Assessing the overall fit of composite models estimated by partial least squares path modeling
Florian Schuberth, Manuel E. Rademaker, Jörg HenselerThis study aims to examine the role of an overall model fit assessment in the context of partial least squares path modeling (PLS-PM). In doing so, it will explain when it…
A comparative study of the predictive power of component-based approaches to structural equation modeling
Gyeongcheol Cho, Sunmee Kim, Jonathan Lee, Heungsun Hwang, Marko Sarstedt, Christian M. RingleGeneralized structured component analysis (GSCA) and partial least squares path modeling (PLSPM) are two key component-based approaches to structural equation modeling…
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth
John W. Cadogan, Nick LeeThis study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views.
Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity
Constantinos-Vasilios Priporas, Durga Vellore-Nagarajan, Irene (Eirini) KamenidouThis study aims to delineate the phenomenon of stressful eating within generation Z due to the times they are living in and to extract propositions which elucidate phases…
The interaction of social influence and message framing on children’s food choice
Huda Khan, Richard Lee, Zaheer KhanObesity leads to increased mortality and morbidity among children, as well as when they turn adults. Melding marketing theories in social influence and message framing…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall