European Journal of Marketing
Issue(s) available: 451 – From Volume: 1 Issue: 1, to Volume: 59 Issue: 2

Volume 58
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Volume 52
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Volume 51
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Volume 50
Volume 49
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Volume 45
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Volume 44
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Volume 43
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Volume 42
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Volume 40
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Issue 7/8 2006 Corporate marketing insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification
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Volume 39
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Volume 38
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Volume 37
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Volume 35
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Volume 34
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Volume 32
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Volume 31
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Volume 11
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation
Ali B. Mahmoud, V. Kumar, Alexander Berman, Samer Elhajjar, Leonora FuxmanThis study aims to explore blockchain potential for digital marketing (BlkChn-Mk-KAP) by developing and validating a measurement model for assessing the constructs of knowledge…
Carefree cuteness: the effect of exposure to cuteness on risk seeking
Alexis Yim, Stephen X. He, Annie Peng Cui, Lin ZhaoCuteness has grown to be a global phenomenon fueled by the explosive usage of social media. Cute stimuli are ubiquitous, but few have explored their effects on consumer…
Bodily feelings as information: the embodied cognition perspective on robotic services
Xiling Xiong, Ipkin Anthony Wong, Fiona X. YangThe study aims to investigate the effects of bodily feelings on preference for robotic service by examining direct and indirect sensations from physical and metaphorically…
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions
Anh Dang, Ashok Bhattarai, Jose Saavedra TorresThis study aims to investigate how two different types of brand-to-brand dialogues – “roasting” versus “toasting” – impact consumers’ brand perceptions, particularly perceived…
From theory to practice: a collaborative approach to social impact measurement and communication
Linda Alkire, Laura Hesse, Amir Raki, Silke Boenigk, Sertan Kabadayi, Raymond Paul Fisk, Andres MoraThis paper reports the collaborative achievements of transformative service researchers and nonprofit practitioners and their learning processes for refugee integration and social…
Spillover effects of sensory stimulation
Tilottama G. Chowdhury, Adwait Khare, Robin A. CoulterThis paper aims to propose the sensory stimulation spillover effect phenomenon, defined as the process by which sensory stimulation in one area generates positive impressions and…
Self or others? The interaction effect between benefit appeals and message sidedness on green consumption
Jin Sun, Ruining Liu, Pan MiaoThis study aims to investigate how the effectiveness of green advertising can be improved by matching benefit appeals (self vs other) and message sidedness (one-sided vs…
Media sentiments and firm’s sales growth: the moderating role of offering characteristics
Shekhar Misra, Kiran Pedada, Lee Ben, Raj Agnihotri, Ashish SinhaAlthough the interest in firm media sentiment has been increasing, the impact of news media sentiments on consumers’ perception of firms’ offerings and, subsequently, their sales…
Cross-partner effects in coalition loyalty programs: the interaction of point redemptions with program sales
Chen Li, Srinivasan Swaminathan, Junhee KimMany firms engage customers using coalition loyalty programs. One unique characteristic of these programs is that one partner’s performance can affect the performance of other…
Political ideology drives the integration of country-of-origin and offshoring sustainability impact information toward globally prosocial product decisions
Matthew Maxwell-Smith, Jeff D. Rotman, Allison R. JohnsonWe investigate how white Western consumers make prosocial decisions on domestically branded products manufactured in countries with a developing economy (CDEs). Citizens in these…
The right fit: how the alignment between customer orientation and service climate boosts employee commitment and customer loyalty
Michel Tremblay, Xavier Parent-RocheleauDrawing on the need–supply fit perspective, this study aims to examine how (mis)alignment between customer orientation (CO) and the service climate (SC) influences the affective…
Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement
Xuebing Dong, Run Zhou, Junyun LiaoIn influencer advertising, followers engage in more frequent and timely interactions compared to nonfollowers, making them the primary audience for these advertisements. Building…
All is not well: value codestruction and consumer illbeing in service systems
Johanna Katariina Gummerus, Deirdre Mary O’Loughlin, Carol Kelleher, Catharina von KoskullFollowing an interpretivist approach, the authors draw on semi-structured interviews with parents of children with autism spectrum disorder (ASD).
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall