Increasing the organizational performance of online sellers: the powerful back-end management systems
Business Process Management Journal
ISSN: 1463-7154
Article publication date: 30 March 2023
Issue publication date: 9 May 2023
Abstract
Purpose
This study examines how customer-linking capabilities, the flexibility of back-end management systems, strategic agility and the perceived absorptive capacity of e-commerce influence the organizational performance of online sellers.
Design/methodology/approach
A performance model based on the adaptive structuration theory was employed to test the hypotheses using structural equation modeling (SEM) on a dataset of 325 samples with acceptable responses.
Findings
The results reveal that the customer-linking capability and flexibility of back-end management systems, strategic agility and assimilation of e-commerce activity significantly influence organizational performance in a virtual environment.
Originality/value
The agility of online sellers is becoming increasingly important, and from the perspective of adaptive structuration theory, back-end management systems have been built to manage buyer orders for online sellers.
Keywords
Citation
Ku, E.C.S. and Chen, C.-D. (2023), "Increasing the organizational performance of online sellers: the powerful back-end management systems", Business Process Management Journal, Vol. 29 No. 3, pp. 838-857. https://doi.org/10.1108/BPMJ-11-2022-0562
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited