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Emerging Technologies of Big Data in the Insurance Market

Aradhana Rana (Gobindgarh Public College, Alour)
Rajni Bansal (Chitkara Business School, Chitkara University, Punjab, India)
Monica Gupta (Chitkara Business School, Chitkara University, Punjab, India)

Big Data: A Game Changer for Insurance Industry

ISBN: 978-1-80262-606-3, eISBN: 978-1-80262-605-6

Publication date: 19 July 2022

Abstract

Introduction: Big data is that disruptive force that affects businesses, industries, and the economy. In 2021, insurance analytics will include more than simply analysing statistics. According to current trends, new insurance big data analytics (BDA) methods will enable firms to do more with their data. The insurance business has traditionally been conservative, but adopting new technology is no longer only a current trend; it must be competitive. Big data technologies aid in processing a huge amount of data, improve workflow efficiency, and lower operating costs.

Purpose: Some of the most recent developments in big data for insurance and how insurers may use the information to stay ahead of their competitors are discussed in this chapter. This chapter’s prime purpose is to analyse how artificial intelligence (AI), blockchain, and mobile technology change the outlook and working of the insurance sector.

Methodology: To achieve our research purpose, we analyse case studies and literature that emphasise how BDA revolutionises the insurance market. For this purpose, various articles and studies on BDA in the insurance market will be selected and studied.

Findings: From the analysis, we find that the use of big data in the insurance business is growing. The development of BDA has proven to be a game-changing technology in insurance, with a slew of benefits. The insurance sector is now grappling with the risks and opportunities that modern technology presents. Big data offers opportunities that every company must avail of. We can safely argue that big data has transformed the insurance sector for the better. The BDA’s consequences have enabled insurers to target clients more accurately. This chapter highlights that new tools and technologies of big data in the insurance market are increasing. AI is emerging as a powerful technology that can alter the entire insurance value stream. The transmission of any type of digital proof for underwriting, including the use of digital health data, might be a blockchain use case (electronic health record (EHR)). As digital forensics becomes easier to include in underwriting, it must expect price and product design changes in the future. In the future, the internet of things (IoT) and AI will combine to automate insurance processes, causing our sector to transform dramatically. We highlight that these technologies transformed insurance practices and revolutionalised the insurance market.

Keywords

Citation

Rana, A., Bansal, R. and Gupta, M. (2022), "Emerging Technologies of Big Data in the Insurance Market", Sood, K., Dhanaraj, R.K., Balusamy, B., Grima, S. and Uma Maheshwari, R. (Ed.) Big Data: A Game Changer for Insurance Industry (Emerald Studies in Finance, Insurance, and Risk Management), Emerald Publishing Limited, Leeds, pp. 15-34. https://doi.org/10.1108/978-1-80262-605-620221002

Publisher

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Emerald Publishing Limited

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