The Disruptive Power of Online Education

ISBN: 978-1-78754-326-3, eISBN: 978-1-78754-325-6

Publication date: 22 November 2018


(2018), "Prelims", Altmann, A., Ebersberger, B., Mössenlechner, C. and Wieser, D. (Ed.) The Disruptive Power of Online Education, Emerald Publishing Limited, Leeds, pp. i-xvii.



Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited

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MCI Management Center Innsbruck, Austria


University of Hohenheim, Stuttgart, Germany


MCI Management Center Innsbruck, Austria


MCI Management Center Innsbruck, Austria

United Kingdom – North America – Japan – India – Malaysia – China

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Emerald Publishing Limited

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First edition 2019

Copyright © 2019 Emerald Publishing Limited

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A catalogue record for this book is available from the British Library

ISBN: 978-1-78754-326-3 (Print)

ISBN: 978-1-78754-325-6 (Online)

ISBN: 978-1-78754-327-0 (Epub)


We would like to express our gratitude for the support through the Tyrolean Science Fund.

We would like to thank our Graphic Designer, Nikoleta Grozdanova, for her inspiring ideas in the design of the book cover.

List of Figures

Chapter 2
Figure 2.1 LOGIC LEADS LEARNing 32
Chapter 3
Figure 3.1 Co-creation at Each Stage of the Process 51

List of Tables

Chapter 3
Table 3.1 Contextual Differences between Customised Executive Education and MOOCs 47
Table 3.2 How Client and Academic TEL Skills Influence Course Design 49
Chapter 7
Table 7.1 Overview Key Features 135
Table 7.2 Strengths and Weaknesses of the Study Programme 139
Chapter 9
Table 9.1 CAM ‘My Digital Conflict Story’ Assignment 176
Table 9.2 CAM ‘My Digital Conflict Story’ Learning Outcomes 177
Table 9.3 MAGL ‘Presenting a Community in Conflict’ Assignment 179
Table 9.4 MAGL ‘Presenting a Community in Conflict’ Learning Outcomes 180
Chapter 10
Table 10.1 Description of the Competencies Based on HRK, KMK and BMBF (2005); World Economic Forum (2015, 2016); Tenberg (2014) 188
Table 10.2 Comparing Digital and Non-digital Game Settings with Regard to Competencies 198

About the Editors

Andreas Altmann studied Business Administration and Economics at the Universities of Linz and Innsbruck, and International Relations at the Johns Hopkins University, SAIS Bologna. He received his doctoral degree in Public Finance from the University of Innsbruck in 1993 and entered his academic career as a Postdoctoral Researcher, first at the Department of Finance and later on at the Department of Strategic Management. There he got involved in building up a new school from scratch, now known as MCI Management Center Innsbruck – The Entrepreneurial School®. He became its founding Director and Rector in 1995 and has successfully led MCI to an internationally acknowledged autonomous university institution with currently 3,300 students, 1,000 full-time and adjunct faculty, 250 partner universities and numerous successful alumni from around the world. His research focuses on university regulation, governance and management, including the competitive environment and market behaviour in the higher education and research sector.

Bernd Ebersberger is Professor for Management of Innovation with the University of Hohenheim, Stuttgart, Germany. Previously, from 2007 to 2018 he has been with MCI Management Center Innsbruck. From 2004 to 2006, Ebersberger was with the Innovation Systems and Policy Department of Fraunhofer ISI in Karlsruhe, Germany. From 2002 up until 2004 he was Senior Researcher and Team Leader at VTT Technology Studies, Espoo, Finland, at the same time Visiting Researcher at Statistics Finland, Helsinki, Finland. From 1997 to 2002, he was a Researcher at the University of Augsburg. His current research interests focus on management of innovation, entrepreneurship, and management of higher education. Bernd has authored and co-authored numerous books and more than 30 papers published in international peer-reviewed journals.

Claudia Mössenlechner, in her current function as a Head of MCI Learning Solutions, is responsible for developing e-learning solutions and products. She has conceptualised MCI’s first online programme and courses for tertiary education as well as for private and public companies in Austria and Italy. In addition, she has extensive experience as an examiner and accreditor (European Higher Education Space). Claudia has lead and coordinated ‘quality in online teaching’ approaches at Management Center Innsbruck and serves as Deputy Head of the MCI Academic Council. Her research focus lies on the implications of online teaching and online business models.

Desiree Wieser is a Research and Teaching Assistant at MCI Management Center Innsbruck, and a PhD Student in Management at the University of Innsbruck in Austria. Her main research area focuses on higher education management, in particular on online education and the successful implementation of online education in higher education institutions. At MCI, Desiree works in the Department of Research, Innovation and Entrepreneurship and coordinates different publication and research projects. At the moment she is responsible for the research projects ‘Virtual Campus’ and ‘The Disruptive Power of Online Education’. Together with her team, she is currently also participating in the EU project ‘Embedding Entrepreneurship Education’, an initiative to foster entrepreneurship education throughout Europe. Next to her engagement in research and the coordination of different projects, Desiree also acts as junior faculty and teaches in different management study programmes at MCI.

About the Authors

Ruth Bender is Professor Emerita of Corporate Financial Strategy at Cranfield University, UK. Ruth started creating and using technology-enhanced learning in 1996 for both MBA courses and executive education. Much of her work is on blended courses. Ruth chairs The Case Centre, a not-for-profit organisation promoting the case study method in education.

Paul Berg has worked in the field of cross-cultural education as a Teacher in public and private schools, an educational specialist in the Alaska Department of Education, a Professor with the University of Alaska and as a Cultural Education Specialist for an Alaska Native Educational Foundation.

Kathy Bishop is Associate Professor and Program Head for Royal Roads University’s Master’s of Arts in Leadership, one of Canada’s largest graduate programmes promoting leadership development. She completed her PhD in Interdisciplinary Studies (Leadership Studies and Theatre) at the University of Victoria (2015). She can be reached at .

Kathryn Cruz of ansrsource, USA, serves as an Educational Specialist for a tribal non-profit and has co-taught and designed several culturally responsive university courses in collaboration with local elders, universities and school districts. Kate recently wrote a short story addressing historical actions and trauma affecting today’s Alaskan Native communities.

Ronald Deckert is Dean of Faculty and Professor for Business Administration and Engineering. His research focuses on the topics of Digitalisation and Industry 4.0. He has been also involved in projects for federal state ministries and institutions in Germany in the areas of research, strategy, education and logistics.

Thomas Duening is the El Pomar Chair for Business and Entrepreneurship, and Associate Professor of Management in the College of Business at the University of Colorado. Duening is a leader of online education in the College and is an early adopter and tester of many distance education technologies.

Catherine Etmanski is a Professor and Director in the School of Leadership Studies (SoLS) at Royal Roads University. She received her PhD from the University of Victoria in 2007 with a focus on leadership, adult education and participatory engagement. She can be reached at .

Jan Foelsing is a ‘Learning and NewWork Designer’ who is passionate about modernising our education system and the way we learn and work together in organisations. At the University of Pforzheim, he is responsible for research regarding social collaboration tools and ways to use these tools for modern learning arrangements.

Felix Heymann is a career Soldier and holds a diploma in Education. He is also a Certified Business Coach. He is an expert in serious gaming and its implementation and application in the field of instruction on the Leadership Academy of the German Army.

Charles Krusekopf is a Professor in the School of Business at Royal Roads University. He has published papers and book chapters on topics in international economics and business. He has a PhD in Economics from the University of Washington, and a MA in International Relations from Johns Hopkins University SAIS.

Eva Malisius is an Associate Professor in the School of Humanitarian Studies at Royal Roads University, Canada. She is a conflict engagement specialist, educator and scholar-practitioner. Her research interests focus − among other topics − on constructive conflict engagement and transformative learning and teaching in online and face-to-face classrooms.

Maren Metz is a Graduate Psychologist, Coach and Communication Trainer who has academic interests in learning via online media. Her work centres on e-coaching and the use of serious gaming. She is currently a leader of two distance study programs, psychology and business psychology in a private school in Hamburg.

Regina Obexer is a Senior Lecturer at Management Center Innsbruck, Austria. She has worked in the field of Digital Education and eLearning in Higher Education for nearly two decades and has held various management and leadership positions at universities in Austria and Australia.

M. Beth Page owns Dream Catcher Consulting and serves as Associate Faculty at Royal Roads University, Canada. Beth holds degrees from Pepperdine University, Western Illinois University and Carleton University, and she completed her PhD at the University of Victoria. She can be reached at

Lynette J. Ryals is Pro-Vice Chancellor and Dean of the School of Management at Cranfield University, UK. Her focus is on how education should evolve to meet the needs of the future workplace. This includes developing ‘learning pathways’ to support people as they progress through their careers.

Anja P. Schmitz is a Professor of Human Resources Management/HRM and a member of the Human Resources Competence Center of the Pforzheim University of Applied Sciences (HRCC). Her research interests include Personnel and Organizational Development, Employee Experience, Social Collaboration in organisations and education, as well as HR processes.

Susan Schoenberg of ansrsource, USA, is passionate about educational technology. She graduated magna cum laude from Harvard University and began her career as a software engineer creating learning games and interactive media for K-12 math and science learners. She has worked in numerous learning companies writing experiential educational software for all ages.

Jürgen-Matthias Seeler is Professor and Head of Department and Studies at Management Center Innsbruck, Austria. He introduced MCI’s first academic Online Programmes ‘Business Administration’ Online (BA) and ‘Corporate Governance and Finance’ Online (MA). Previously, he was consultant in Central Africa, where he worked in the field of Governance and Anti-Corruption.

Yusuf M. Sidani is Professor of Leadership and Business Ethics at the Olayan School of Business, American University of Beirut, Lebanon. His research, which appeared in several leading international peer-reviewed academic journals, focuses on business ethics, gender and diversity, and employee behaviour with special attention to the Middle East.

Toby Thompson is the Networked Learning Director at Cranfield University, UK. Toby consults with clients on designing and implementing networked learning interventions appropriate to their context. His PhD is in the philosophy of executive education. His research interest is in how time and temporality are conceived in executive education and development practices.