The Power of Technology in Customised Executive Education

Abstract

Customised executive education, designed for and delivered to individual client companies by Higher Education Institutions (HEIs), differs in important ways from award-bearing courses. One area in which these differences are surprisingly extensive is in the use of technology. We explore the impact of technology-enhanced learning (TEL) on course design, delivery and evaluation of customised executive education. In doing so, we contrast this form of learning with MOOCs, which use TEL in a different way, for a different audience.

We begin with the ‘two-client’ problem. In customised executive programmes, course design is done collaboratively between the HEI and the corporate client, reflecting the particular learning needs of the selected participants as perceived by the commissioning client. We find that the level of TEL in any programme will reflect the learning needs, and also the level of TEL sophistication, of both client and academics.

We then consider the successful integration of TEL into customised executive education. TEL can enrich a course great, but will also mean a loss of academic control, as a significant amount of the learning will be peer-to-peer, and much of the information-gathering can take place outside the classroom.

We conclude with the outcomes and success measures of customised executive education. The institutional disruption of TEL to the HEI is considerable, as their traditional business model is based on rewarding academics for research and for classroom-hours. This needs to be rethought where the classroom element is reduced, but there is constant online interaction with participants.

Citation

Ryals, L.J., Bender, R. and Thompson, T. (2018), "The Power of Technology in Customised Executive Education", Altmann, A., Ebersberger, B., Mössenlechner, C. and Wieser, D. (Ed.) The Disruptive Power of Online Education, Emerald Publishing Limited, Leeds, pp. 43-62. https://doi.org/10.1108/978-1-78754-325-620181004