Index

Corporate Social Responsibility, Sustainability, and Ethical Public Relations

ISBN: 978-1-78714-586-3, eISBN: 978-1-78714-585-6

Publication date: 7 November 2017

This content is currently only available as a PDF

Citation

(2017), "Index", Pompper, D. (Ed.) Corporate Social Responsibility, Sustainability, and Ethical Public Relations (The Changing Context of Managing People), Emerald Publishing Limited, pp. 293-307. https://doi.org/10.1108/978-1-78714-585-620181013

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited


INDEX

Academic support
, 70–71

Access to healthcare
, 253–257

Access to resources
, 62

Acquisitions
, 200, 254

talent
, 102, 106

Active participation
, 62, 69, 70, 72, 77

Adecco
, 234

Adobe
, 123, 130, 131

Adobe Premiere
, 132

Advertising
, 38, 236, 563

Africa
, 107, 114, 150–153, 167–192

Africa Innovation Challenge (J&J)
, 168, 186, 188

African-American community
, 62

African continent
, 150–153

Afshar, Vala
, 43

Air pollution
, 36

Alcoa
, 19

Altruism
, 59, 129

Amazon
, 181

Ambassadors
, 11, 37, 47–48, 72, 94, 106, 116, 224, 247, 251, 264

American Gaming Association
, 272, 274

American Red Cross
, 58

Anaphylaxis
, 244, 256, 257, 262

Asia-Europe Education Workshop
, 147

Associated Press
, 229, 234

AT&T Inc.
, 227, 228, 230–233

Athletes
, xi, 221–238

Atlantic City
, 272–274

Attitudes
, 13, 16, 38, 108, 154, 169, 202

Audience(s)
, 48, 55, 56, 60, 65, 148, 209, 223, 225, 250, 252, 261, 262, 276, 282

external
, 202

internal
, 13

Audits

internal communication through measuring
, 13–14

Authenticity
, 63, 64, 94, 116, 127, 145, 169, 173, 237, 246, 249, 279

Authority figures
, 74

Automakers
, 101, 102, 106–110, 113, 116

Autonomy
, 9, 21, 146, 161, 183

Awards
, 66, 205, 208, 211, 212, 214, 230

Baby Boomers
, 95

Bandwagon effect
, 227

Beliefs
, 7, 13, 49, 95, 96, 128, 129, 173, 201, 208, 235, 251, 252, 260, 280

benefit corporation (B corporation)
, xi, 125, 133

Benin
, 151

Best corporate citizens
, 46

Best employer surveys (BES)
, 15

Bhutan
, 131

Big data
, 39

Blog(s/ing)
, 37, 94, 97, 136

Body Shop, The
, 173

Bottom line
, 154, 207, 209, 275, 281

triple
, xiii, 2, 24, 54, 126, 170, 245

Bottom of the Pyramid (BoP) framework
, 168, 175, 176, 178

Boundary spanning
, 2, 22, 23, 180, 247

Brain drain
, 99, 110

Brand(s/ing)
, 37, 43–45, 105, 172, 174, 182, 183, 234, 235, 252, 276

advocacy
, 40, 50

ambassadors
, 47–48

awareness
, 256

clusters
, 40, 42, 48

employer
, 15–16

enhancement
, 191

evangelists
, 39

identity
, 59

image
, 50

Bresch, Heather
, 250, 255, 256, 258–260

Brigham Young University
, 130

British Medical Journal
, 170

British Petroleum
, 169

Broadcasting
, 38

Broadcast networks
, 41, 42

Browne, Lord John
, 169

Burberry
, 181

Burma
, 130, 131

Burundi
, 130, 131, 168, 179

Business acumen
, 180

Business case argument
, 154

Business communication
, 9

Business Incubation Centre of Kabgayi
, 159

Business model
, 37, 125, 126, 153, 173, 175–177, 184

California Institute of Technology
, 150

Cameroon
, 151

CAMPFIRE program
, 62

Capital

human
, 152, 177

social
, 2, 3, 6, 25, 46, 49, 58

Career development
, 72, 77, 188

Casino gambling
, 273–274, 275

Catholic Diocese of Kabgayi
, 155

Cause marketing
, 58

CBS News
, 200

Center for a New American Security
, 228

Center for Creative Leadership
, 172, 180

Centre de Recherche et de Professionalization Department
, 157

Chaffetz, Jason
, 255

Change
, xiii, 20, 107, 110, 136, 147, 154, 177, 200–203

climate
, 36, 37, 45, 46, 184

social
, 8, 145, 169, 185

sociopolitical
, 63, 67, 74, 88

organizational
, 10, 14, 18, 21, 204, 217

Chartered Institute of Public Relations (CIPR)
, 8

Chief Human Resources Officer (CHRO)
, 181

Chief People Officer (CPO)
, 181

Children
, 11, 17, 59, 244, 261, 264, 282

China
, 172

Christian engagement
, 144, 158–159

Chrysler Corporation
, 19

Cities
, 54–56, 60, 61, 272

Citizenship
, 11, 145, 147, 148, 155, 174, 184–186

corporate citizenship
, 102, 168, 170, 173, 176, 191

Civic organizations
, 223, 233, 238

Clearwater
, 53, 64, 65, 68, 73, 78

At The Helm
, 66, 67, 69, 70, 74, 77, 79

Clients
, 205, 211

Climate change
, 36, 37, 45, 46, 184

Clinton, Hillary
, 244

Coca-Cola Company, The
, 236

Coffee
, 174, 247

Collaboration
, 9, 19, 47, 55, 63, 94, 113, 117, 147, 156, 157, 159, 161, 174, 177, 178, 184, 186, 188

Collective identity
, 243, 245, 251–253

Collective orientation
, 243, 245, 248–251, 253, 262, 264

Collegiality
, 5

Comcast
, 227

Commitment
, x, xii, 10, 13, 17, 18, 24, 53–55, 57, 58, 61, 71, 72, 76, 78, 91, 93, 94, 97, 98, 100, 112, 114–116, 129, 144–147, 154, 158, 170, 171, 173, 174, 184, 188, 189, 191, 200, 205, 216, 232, 233, 243, 245, 247, 249, 254, 259, 261–264, 276, 277, 279, 280, 283

Common good
, 159

Communication

business
, 9

employee/organizational
, 8, 9, 24

flow
, xii

integrated internal
, 9

management
, 9

open
, 58, 92, 112–113

top-down
, 113

internal
, 2, 3, 6, 8–10, 16, 17, 22, 24, 92, 203, 266

two-way
, 4, 5, 23, 107, 188

Communication audit
, xi, 13, 14, 199, 201, 215, 216

data collection for
, 213–214

of organizational culture
, 206–209

research method
, 14

Communitarianism
, 12

Community
, x, 54, 61, 126, 128, 134, 136, 139, 140, 144, 145, 209–213, 216, 236, 237, 247, 248, 254, 264, 273

charity
, 159

clusters
, 40

engagement
, 67, 68, 71, 78, 88, 96, 147, 278, 283

hospital
, 211

indigenous
, 125

involvement
, 91, 107, 110–112, 116, 150

leaders
, 70, 74

-level empowerment
, 74, 76, 88

organizer
, 154

outreach
, 76, 146, 155–156, 159, 160

relations
, xi, 7, 12, 92, 94, 95, 148, 167–192, 211

well-being
, 160

Company benefits
, 208

Competition
, 90, 95, 96, 106, 107, 109, 112, 115, 126, 146, 172, 179, 188, 189, 234, 273

Competitive advantage
, 109

Computer-mediated communication (CMC)
, 50

Conflict
, 2, 21, 38, 59, 91, 143, 200, 205, 243, 245, 249

Congo
, 130, 131, 179

Conservation
, 70–72

Conservation–environmental program
, x, 53–56, 64–66, 68, 74, 76–81

barriers to success
, 60–61

benefits of
, 55–56

development, empowerment and
, 61–63

Conservationists
, 54

Consumers
, 12, 124, 125, 174–176, 183, 185, 187, 205, 246, 247, 254–256

engagement
, 40

Cooperation
, xii, 4, 21, 22, 63, 149, 153, 228, 233, 247, 249

Core competencies
, 7, 93, 117

Core values
, 16, 123, 180, 182, 205, 215, 216, 279

Corporate citizenship
, 102, 168, 170, 173, 176, 191

Corporate communication
, 9

Corporate conscience
, 12

Corporate legitimacy
, 246

Corporate/organizational culture
, 110–113, 128

CSR/S and
, 205–206

defined
, 201–204

implications for PR and HR management
, 204–205

public relations’ role in shaping
, 199–217

Corporate social responsibility (CSR)
, 4, 11–13, 59, 64, 92–94

communication
, 180–183

defined
, 245–248

empowering and developing employees through
, 113–114

in employee value propositions
, 108–110

to engage and return employees, using
, 98–99

goals, measuring/monitoring
, 190

Index
, 184

modeling
, 46–47

nonprofits and
, 58–60

organizational culture and
, 110–113, 205–206

recruiting Millennial generation through
, 95–97

recruitment activities with
, 105–108

reports
, 250, 253, 256, 257, 259, 261, 262, 277, 283

stakeholder relations and
, 223–224

stakeholders trust and
, 171–175

Corporatisation
, 146

Cotopaxi
, xi, 123–141

Credibility
, 40, 91, 94, 115, 116, 202

Crisis
, 10, 15, 19, 58, 145, 173, 174, 202, 203, 217, 243, 244, 246, 252

Critical Social Theory of Youth Empowerment (CSTYE)
, x, 63–64

Critical theory
, 4, 23

CR Magazine
, 48

Crown Equipment Corporation
, 232

C-Suite
, 17, 47, 50, 181

Cultural awareness
, 180

Cultural warfare
, 202

Culture indicator, CSR as
, 108–109

Customer relations management (CRM)
, 36

Customer service
, 102, 208, 211, 235

Czechoslovakia
, 149

Daraprim
, 256

Decision-making
, 7, 9, 38, 63, 67, 88, 180, 183, 227, 260, 263

Deforestation
, 54

Democratic Republic of Congo. See Congo

Demographics
, 56, 62

Department of Justice
, 244

Desmond Tutu HIV Foundation
, 137

Detroit
, 99, 101, 110, 276

Developing nations
, 59, 176, 178, 189, 191

Dialogue
, 92, 96, 97, 100, 113, 115, 188, 260

Dick’s Sporting Goods
, 235

Discrimination
, 93, 152, 247

Distribution systems
, 177

Diversity
, 2, 3, 20, 25, 93–96, 105–107, 116, 230, 276–278, 280, 283

practices
, 95

workplace
, 94

Doing good
, 95, 127, 170, 214, 225, 227, 260–262

Doing well
, 140, 253, 260–262

Dominant narrative
, 36

Donations
, 55, 56, 58, 59, 127, 134, 169, 200, 213, 259, 283

Earth Day
, 45, 48

Ecology
, 62, 145, 147, 149

Economic development
, 147, 169, 191, 274

Ecosystems
, 54, 177

Education
, 46, 47, 54, 56–57, 61, 63, 66, 70, 71, 79, 81, 107, 108, 131, 136, 146–153, 155, 161, 169, 176, 180, 187, 188, 190, 209, 211, 212

Elected officials
, 70, 74

Electronic word of mouth (EWOM)
, 40, 46, 49

Emerging volunteer
, 137–138

Employee/organizational communication
, 8

Employee(s)

attraction
, 89

commitment
, 174

communication
, 9, 16, 18, 20, 21, 23, 24, 47, 98, 102, 245

CSR committees
, 113–114

development
, 113, 114

disgruntled
, 202

engagement
, 24, 37–39, 280–281

incentives
, 189–190

involvement
, 18, 113, 171

outreach services
, 160

publics
, 2

recruitment
, 13, 20, 89, 105, 110

relations
, 2, 6, 9, 10, 13, 16, 18, 23, 25, 46, 95, 146, 155, 162

relationships in university settings
, 153–155

retention
, 90, 99, 118, 174

satisfaction
, 93, 134, 181, 259, 279, 283

strikes
, 200

treatment of
, 94

value propositions
, 89, 96, 100, 108–110, 115

well meaning
, 202

within organizations, respecting
, 16–18

Employer attractiveness
, 15

Empowerment
, x, xii, 3, 7, 9, 12, 43, 53–81, 87, 92, 105, 113–114, 148, 153–155, 181, 188, 266, 276

defined
, 55

Encroachment
, x, 1, 3, 20–21, 23

Energy conservation
, 56

Energy consumption
, 54

Energy Renaissance
, 43

Engagement
, 5, 56–57

Environmental degradation
, 81

Environmental impact
, 95

Environmentalism
, 54, 61, 64, 77, 79

Environmental movement
, 12, 70

Environmental performance
, 94

Environmental Protection Agency (EPA)
, 37

Environmental technologies
, 149, 150

Environmental tokenism
, 246

#EpiGate
, 244, 245, 254, 265, 266

EpiPen
, xi, 243–266

Equal workplace opportunity
, 150

Equitable business practices
, 129

Ericsson
, 43, 281

Ernst & Young (E&Y)
, 236

Ethical practices
, 180

Ethics
, 3, 4, 5, 6, 13, 117, 124, 148–150, 152–154, 181, 184, 247

Ethiopia
, 174

Ethnic identity
, 152

Ethnic quota
, 152

Europe
, 8, 9, 125, 186

European Association for Internal Communication
, 8

European Survey on Corporate Social Responsibility, A
, 185

Evolution
, 203, 274

Excellence theory/excellent PR
, x, 4, 23, 90–92, 100, 115

Expectations
, 54, 58, 92, 93, 95, 105, 128, 154, 200, 204, 224, 225, 243–247, 253, 266, 275

Experienced volunteer
, 134–135

Extension services
, 159

Facebook
, 49, 97, 107, 188, 244

Faculty/staff training
, 149, 150

Fair trade coffee
, 247

Family
, 58, 70, 94, 126, 160, 186, 209–213, 216, 226, 227, 230, 232, 233, 244, 254, 255, 257, 259, 279

Farmers
, 133, 174, 179, 188

Farmers Insurance
, 227

Fayol, Henri
, 4, 21

Feminine hygiene
, 168

Financial Times, The
, 172, 175

Forbes
, 46

For-profit organizations
, 8, 9, 59, 102, 144, 150

Fortis Energy Services
, 232

Fortune
, 500, 46, 93, 127, 128, 172

Fun work climate
, 15

Future workforce
, 105, 107–108

Gardens
, 57

General Electric
, 170

General Motors
, 274

Genocide
, 152

Georgia Pacific
, 227

Ghana
, 106, 145, 151

Global awareness
, 180

Global Good, The
, 140

Globalization
, 8, 11, 59, 73, 117, 146, 148, 177, 181

Global Reporting Initiative (GRI)
, 173

Global warming
, 36

Goals
, xi, xii, 2, 4, 5, 9, 14–15, 18, 20–22, 24, 25, 38, 54, 59–61, 63–65, 67, 72–74, 78–80, 88, 93, 96, 116–118, 126, 127, 133, 134, 139, 140, 146, 147, 149, 153–155, 169, 173, 175, 176, 179, 183, 187, 189, 190, 203–205, 214, 221, 224, 229, 231, 234, 245, 249, 251, 252, 256, 264, 265, 272, 274, 276, 277, 279

Goldman Sachs
, 123, 130, 131, 135, 136, 139

Good business
, 225, 246

Goodfellas
, 274

Good will
, 206

Google
, 181, 227

Governments
, 3, 9, 44, 45, 48, 58, 62, 67, 93, 94, 99, 100, 144, 169, 172, 174, 176, 178, 187, 223, 225, 227, 228, 231, 233, 238, 273, 274

Gratitude
, 159

Great Place to Work
, 15

Green policy
, 37, 39

Greenwashing
, 12, 59, 63, 127, 138, 167, 170, 181

Group membership
, 128

Guardian, The
, 45

H&M
, 46

Habitat for Humanity
, 56

Halo effect
, 236

Harmony
, 5

Harvard University
, 149

Hasbro
, 184

Healthcare
, xi, 20, 199, 201, 206, 207, 209–215, 261–263

access to
, 253–257

Hermeneutic phenomenological theme analysis
, 65, 68, 102, 104

Hierarchy
, 4, 9, 202, 203

Higher education
, 143, 146–153

institutions (HEIs)
, 146–150

Hire Heroes Act of
, 2011, 226–227

Hiring programs
, xi, 221–238

HIV/AIDS
, 260–262

Home Depot, Inc., The
, 227, 231, 234

HR–PR cross-unit working relationship
, 21–22

Human capital
, 152, 177

Human dimension
, 221–238

Humanitarianism
, 135, 153

Human resources (HR)
, 1–25, 221–238

functions within organizations, developing
, 6–7

managers, advice for
, 281–284

relationship building
, 18–20

roles of
, 180–183, 224–225

IBM
, 181

ICK Alumnae Association
, 160

Identity
, 50, 137, 276, 279

brand
, 59

collective
, 243, 245, 251–253

development
, 63

ethnic
, 152

organizational
, 252

orientations
, 248–251, 253, 258, 262–265

social
, xi, 2, 5, 9, 14, 20, 128, 129

IKEA
, 45

Image
, 47, 50, 59, 134, 146, 149, 162, 191, 202, 204, 210, 221, 222, 224, 225, 228, 231, 233, 235–237, 254, 261–263

Imperial College, London
, 149

India
, xi, 125, 137, 178, 179

Innovation
, 5, 7, 14, 169, 170, 190, 191

open social
, 169, 175–180, 182–188, 191

product
, 255

technology
, 44

Innovation Challenge
, 168, 186, 188

Insider
, 116, 151

Insider activist
, x, 3, 12, 17, 183

Inspiring Our World
, 271, 272, 273, 275–277, 280, 282

Institut Catholique de Kabgayi (ICK)
, xi, 143–162

Institute of Internal Communication
, 8

Institutional Review Board (IRB)
, 101

Integrated communication
, 94

Integrated internal communication
, 9

Intel
, 184

Interaction
, 39, 43, 50, 65, 67, 78, 128, 132, 137, 145, 146, 201, 202, 204, 215

Interdepartmental relationships
, 3–6

Interfacing
, 209, 211, 213

Internal communication
, 2, 3, 6, 8–10, 16, 17, 22, 24, 92, 203, 266

through audits, measuring
, 13–14

Internal customers
, 7

Internal publics
, 2, 9

Internal relations, public relations perspective on
, 8–11

International Association of Strategic Communicators
, 8

Internationalization
, 148

International Olympic Committee
, 234

International Rescue Committee of Salt Lake
, 139

Internet
, 36, 46, 58, 65

IOC

Athlete Career Program
, 234

Istanbul Bilgi University
, 149

Job acceptance
, 93

Job pursuit intentions
, 93

Job satisfaction
, 5

Johnson & Johnson (J&J)
, 167–192, 227

Africa Innovation Challenge
, 168, 186, 188

corporate social responsibility
, 183–184

open social innovation
, 183–184

Journalism
, 38

Juniper Networks
, 134

Kellogg’s
, 227

Kenya
, 150–151, 179, 187, 189

Kindred spirit volunteer
, 135–136

Knight, Phil
, 126

Knowledge transfer
, 151

Knuven, Lindsey
, 134, 139

Labor market
, 15, 152

Las Vegas
, 272–274, 276, 278

Latin America
, 125

Leaders
, xii, 38, 43, 49, 50, 55, 69–71, 73, 74, 77, 114, 135, 145, 170, 172, 176, 181, 182, 185, 186, 203, 225, 230, 263, 264

Leadership
, 9, 37, 61, 62, 63, 66, 74, 88, 182, 188, 189, 227, 229, 232, 233, 250, 258

communication
, 9

skills
, 114, 187

style
, 129

training
, 69–70, 77

Leaders in Environmental Action for the Future
, 66

LEAF program
, 66, 71–73, 76, 77–78

Legitimacy
, ix, xi, 2, 59, 91, 250, 254, 262, 264

challenges
, 246, 253, 257, 263, 266

gap
, 12, 243–245, 252

moral
, 246

LinkedIn
, 49

Local enterprises
, 174

Loyalty
, 16, 17, 36, 50, 98, 116, 154, 181, 224, 243, 245, 247, 249

Madagascar
, 179

Mahoney, Craig
, 145

Management
, 4, 5, 10–12, 14–16, 20, 22, 126, 135, 140, 214, 265

brand
, ix

business
, 96

communication
, 8, 9

CSR
, 113, 118

culture
, 203

customer relations
, 36

diversity
, 3

ethics
, 150

function
, 2, 8, 21, 24, 38, 204

human resource
, 6, 8, 9, 50, 199, 204–205, 232

organizational
, 23, 61, 266

relationship
, 180, 247

reputation
, ix

risk
, 124

strategic
, 21

talent
, 90, 100, 104, 105, 114–118, 224

Mapping
, 35, 36, 48, 154, 156

Marketing
, 2, 4, 7, 9, 15, 20, 37–39, 47–50, 170, 173, 178, 222, 234–236, 272

cause
, 58, 106, 127, 162

Market share
, 174

Martin, Lockheed
, 227

Massachusetts Institute of Technology
, 150

Mauritius
, 179

Mayotte
, 179

Meadows, Mark
, 258

Media relations, and military veterans hiring programs
, 232–233

Mentoring
, 188, 189, 237

Mergers
, 8, 200, 254

Messages, uncontrolled
, 202

Messaging
, 19, 49, 56, 94, 117, 222, 235, 273

Method Products
, 173

MGM Resorts International
, xi, 271–277, 283

Michigan
, x, 89–118

employment climate
, 99–100

Microsoft
, 183

Middle East
, 125

Military MOJO
, 227

Military veterans
, xi, 221–238

hiring
, 226–228

Military veterans hiring programs

communicating
, 229–231

media relations and
, 232–233

small businesses programs
, 231–232

Millennials
, xi, 15, 37, 60, 89–91, 99, 100, 104–110, 114–116

generation through CSR, recruiting
, 95–97

Millennium Development Goal
, 169

Mission
, x, 24, 54, 58, 60, 72, 77, 93, 127, 133, 134, 138, 140, 146, 147, 149, 151, 155, 158, 160, 161, 201, 202, 221, 222, 228, 238, 252–255

creep
, 205

Mission: Transition
, 231

Moral legitimacy
, 246

Moral obligation
, 159

Morgan Stanley
, 227

Mortgage Banking
, 116

Mozambique
, 151

M-Pesa Challenge
, 179

Mutually-beneficial relationships
, ix, 6, 13, 17, 19, 23, 38, 91, 130

Mylan
, xi, 243–246, 248–266

Myths
, 215, 216, 254, 260

Nardelli, Robert L.
, 231

National Retail Federation
, 229

Natural source protection
, 149

Nature
, 40–41, 43–44

Navy SEAL
, 228

Nepal
, 130

Network centrality
, 36, 41, 48

Network structure
, 39

News
, 19, 37–41, 44, 48, 139, 161, 200, 212, 229, 231, 232

Newsletter(s)
, xi, 14, 205–209, 211–215

stories, content analysis of
, 207–209, 211–212

New York Times
, 200, 227, 229, 230

New Zealand
, 62

Nike
, 126

9/11
, 222, 226

NodeXL mapping
, 36, 41–43, 49

Nongovernmental organizations (NGOs)
, 3, 58, 59, 94, 144, 153, 169, 174, 176, 178, 179, 238

Nonprofit organizations
, x, xii, 5, 8, 18, 23, 54, 59, 66, 78, 81, 125, 134, 144, 145, 150

Nonprofit social responsibility
, 53–81

Obama, Barak
, 222, 227

Obama, Michelle
, 227, 230

Ochal, Glenn
, 235

Olympic athletes

hiring
, 233–235

hiring programs, communicating
, 235–236

Olympic Games
, 222, 234–236

Olympic Job Opportunities Program
, 234

Ombudsmen
, 6

One-way classroom education
, 62

Online promotion
, 97

Open communication
, 58, 92, 112–113

Open door policies
, 112

Openness
, 159

Open Social Innovation (OSI) model
, 169, 175–180, 182–188, 191

Opportunism
, 246

Oracle
, 134

Organizational/workplace culture
, ix, xi, 21, 90, 97, 98, 100, 110–113, 115, 116, 118, 154, 169, 171, 174, 180, 181, 188, 199–217, 224, 228

Organizational attractiveness
, 93

Organizational identity
, 252

Organizational management
, 23, 61, 266

Organizational science
, 4, 21

Organizational social responsibility (OSR)
, 145

Organizational support
, 73

Outreach
, 54, 56, 76, 79, 81, 96, 117, 143, 144, 146, 147, 155–157, 159–161, 186

Outsider
, 136, 203

Panasonic
, 49–50

Paralympics
, 235

Partnerships
, xi, 47, 59, 63, 81, 94, 125, 147, 160, 161, 167, 168, 170, 174, 176, 183–188, 190, 191, 234

Patagonia
, 173

Patriotism
, 227, 234

Perceptions
, 10, 13, 14, 22, 56, 93, 95, 97, 99, 101, 102, 104, 115, 118, 126, 154, 174, 181, 182, 184, 190, 201, 202, 215, 223, 234, 246, 283

Personal connections, building
, 105–106

Personal identity orientation
, 248, 249

Personality
, 201, 202, 207

Personal responsibility
, 78

Philadelphia Zoo
, 53, 64–71, 73–79

Philanthropy
, 46, 59, 66, 92, 93, 96, 127, 134, 139, 149, 150, 160, 161, 172, 173, 184, 200, 201, 205, 206, 208, 211, 213, 216, 245, 247, 259, 278–284

Pinkwashing
, 12

Plant closing
, 200

Polarized crowds
, 40

Population growth
, 54, 152

Post-traumatic stress disorder (PTSD)
, 228

Poverty
, xi, 55, 59–61, 125, 133, 138, 139, 150, 169, 174, 176, 183, 185, 261, 281

Power sharing
, 63, 64, 67, 74, 76, 88

Praise
, 95, 223, 230, 258, 259

Pride
, 11, 24, 98, 116, 200, 211

Princeton University
, 150

Privacy protection
, 144, 159

Procter & Gamble
, 274

Product endorsement
, 234

Product quality
, 95

Product safety
, 94

Profit-value
, 144

Promotion
, 11, 39, 97, 137, 181, 203, 208, 211, 216, 222, 263, 265, 274, 277, 279

Public good
, 146, 148, 173, 223

Publicity
, xii, 11, 12, 15, 17, 47, 127, 170, 174, 182, 222, 223, 237, 246, 249, 263, 282

Public opinion
, 37

Public relations (PR)
, 1–25

activities
, 160

defined
, 182

departments
, 11–13

and employee engagement
, 38–39

perspective on internal relations
, 8–11

relationship building
, 18–20

roles of
, 16–18, 180–183, 199–217, 225

Public Relations Review
, 2

Public Relations Society of America
, 182

Publics
, 13, 17, 19, 38, 91, 204, 216, 246, 263

employee
, 2

internal
, 2, 9

Public works services
, 160

Quality
, 9, 14, 18, 24, 37, 40, 50, 56, 62, 65, 74, 91, 92, 94, 95, 143, 148–151, 154, 156, 157, 159, 160, 176, 183, 185, 187, 189, 207–209, 224, 227, 234, 235, 254, 255, 265

Reality construction
, 201

Recognition programs
, 110, 112

Recycling
, 44, 56, 57, 247, 259

Refugees
, 44, 123, 130–132, 135–137, 139

Regional retention issues, overcoming
, 89–118

Relational orientation
, 248

Relationships

with community partners, developing
, 190

management
, 180, 247

Reputation
, ix, x, xii, 2, 6, 15–16, 59, 65, 92–98, 100, 109, 112, 117, 138, 145, 146, 170, 173, 174, 182–184, 191, 222, 224, 225, 228, 233, 252, 257, 263, 272, 273, 275, 281, 283

Resilience
, 36

Return on investment
, 275

Reunion
, 179

Rewards
, 22, 39, 57, 90, 98, 111, 112, 116, 129, 186, 203, 205, 213, 216, 227, 248, 262, 265

Rhetorical criticism
, 251, 263

Risk
, 17, 59, 67, 88, 206, 230, 253, 258, 262, 279

aversion
, 178

intervention
, 61

management
, 124

reduction
, 61–62

Rites, rituals
, 205, 215, 216

Role model
, 70, 77, 103, 203

Roles
, xi, xii, 2–3, 6, 8, 11, 13, 16–22, 24, 25, 37, 39, 47, 48, 65, 69, 92, 97, 98, 100, 113, 124, 128, 138, 143, 145, 147–149, 152, 154, 159, 167, 169–171, 180–183, 186, 189, 190, 199–217, 221–225, 228, 231, 233–237, 245–247, 250, 255, 260, 264, 271, 272, 275, 278, 282, 283

of human resources
, 224–225

of public relations
, 225

Romania
, 149

Rwanda
, xi, 143–162, 179

Salt Lake City
, 123, 130, 131, 139, 140

Sanders, Bernie
, 244

Sanitation Challenge Contest
, 179

Save the Child
, 190

Schools
, 66, 108, 149, 159, 179, 244, 256, 262

attendance
, 56

graduation rate
, 71

Science
, 4, 21

Secondment
, 186–187, 190

Self-esteem
, 62

Self-promoter’s paradox
, 246

Self-serving
, 182, 206, 216, 223, 264

Seychelles
, 179

Shared values
, xi, 23, 124, 128, 138

Shareholder value
, 145, 168, 174, 176, 191, 277

Shell Oil
, 227

Shkreli, Martin
, 256

Sierra Club
, 54

Silicon Valley Community Foundation
, 134

Singular University
, 134

Skepticism
, 12, 94, 124, 127, 169, 170, 206, 216, 223, 225, 246, 247, 263

Small business
, 190, 231–232

Snowball sampling
, 101

Social capital
, 2, 3, 6, 25, 46, 49, 58

Social development
, 168, 176, 191

Social exchange theory
, xi, 245, 248–250, 262, 265

Social identity
, xi, 2, 5, 9, 15, 20, 128, 129

Social Identity Theory (SIT)
, 125, 128, 129, 138

Social influence
, x, 35, 39

Social issues
, 6, 7, 12, 20, 54, 92

Socialization
, 201

Social learning theory
, 49

Social media (SoMe)
, x, 11, 15, 20, 35–50, 60, 94, 95, 97, 101, 106, 107, 109, 112, 116, 190, 215, 236, 244

Social Media Research Foundation
, 41

Social network analysis (SNA)
, 35–37, 39–44, 46, 49

Social networks
, 4, 35–50, 44–46, 48–50, 63, 147

structural nature of
, 40–41

Social responsibility
, 3

organizational
, 145

universal
, xi, 143–162

Society for Human Resource Management
, 224

Sociocultural background
, 61

Solidarity
, 159

Southwest Airlines
, 227

Spain/Spanish
, 206

Special interest groups
, 9, 153, 223, 225

Spokesperson
, 232, 234, 236

Stakeholder(s)
, ix–xii, 2–4, 6–13, 17, 19, 22, 23, 25, 38, 53–55, 58, 60, 63, 79, 90–94, 97, 115, 117, 124, 126, 143–150, 154, 158–161, 167–176, 178, 180, 182–184, 186–188, 190–192, 200, 204–206, 216, 217, 228, 236, 243, 245–250, 252–254, 257, 263, 264, 273, 275, 278

relations
, 223–224

skepticism toward CSR
, 94

theory
, 13

trust
, 171–175

Starbucks
, 174, 233

Status groups
, 202

Steiner, Michael
, 235

Stewardship
, 17–18

Stockholders
, xii, 126, 144, 184, 200, 201

Storytelling
, 190, 207, 243, 245, 252–255, 260, 263, 265, 276

Strategic communication
, 9, 38, 91, 107, 110, 112, 228

Strategic management
, 21

Structural nature of social networks
, 40–41

Students
, 47, 61, 66, 70, 71, 76, 95–97, 99, 104, 106, 116, 130, 131, 136, 137, 143–146, 148, 150–155, 157, 159–161, 179, 207

Student volunteer service programs
, 159

Sub-Saharan Africa
, xi, 167–192

Sudan
, xi, 130, 131

Supply and demand
, 96

Support networks
, 41

Sustainability
, ix, x, xii, 3, 10–13, 15–17, 21, 22–25, 35–50, 53–81, 92, 93, 102, 109, 126, 127, 144, 145, 147, 149–151, 153–155, 169, 170, 172, 173, 183, 185, 186, 190, 199–217, 264, 265, 273, 277–280

Twitter
, 42–43

Sustainable business model
, 37, 126

Sustainable development
, 178–180, 246

Symbols
, 201–203, 215, 216, 252

Systems theory
, 4, 5

Talent management
, 90, 100, 104, 105, 114–118, 224

Tanzania
, 151, 179, 187

Tax benefits
, 223, 227

Taylor, Frederick
, 4, 253

Team USA
, 234, 235

Teamwork
, 9, 12, 17, 18, 58, 63, 66, 67, 69, 74, 88, 116, 154, 209–214, 216, 227, 229, 276

Technology
, 44, 46, 96, 108, 113, 147, 149, 150, 159, 174, 176–179, 181, 185, 187, 188, 208

Textbooks
, 16, 255

Thailand
, 150

Themes
, 2, 53, 65, 68–70, 72, 77–79, 89, 102, 104–114, 131, 132, 185, 199, 204, 206, 207, 209–213, 215, 216, 251, 253–255, 258, 260, 265

The Nature Conservancy (TNC)
, 53, 59, 66, 67, 69, 71–73, 75–77

Third-party endorsement
, 94, 230, 238

Tight crowds
, 40

Top-down communication
, 113

Top talent
, 7, 16, 89–118, 276

Transformational leadership
, 129

Transparency
, 80, 125, 145, 149, 184, 190, 191, 203, 263, 265

Triple bottom line
, xiii, 2, 24, 54, 126, 170, 245

Triumph Actuation Systems
, 232

Trump, Donald
, 244

Trust
, 5, 10, 18, 36, 50, 58, 91, 92, 115, 129, 154, 171–175, 178, 183, 185–187, 190, 246, 247, 260, 265, 266

stakeholders
, 171–175

Turf battle
, 3, 20–21, 232

Turkey
, 149

Tweets
, 41, 43, 44, 46, 202

Twitter
, x, 35–50, 97, 106, 107, 116, 188, 230

sustainability
, 42–43

Two-way communication
, 4, 6, 23, 107, 188

Uganda
, 151, 179, 187, 188, 190

Unemployment
, xi, 99, 117, 226

@UNESCO
, 46

Unilever
, 170

United Airlines
, 19

United Nations
, 169, 190

United States
, xi, 6, 8, 23, 37, 54, 62, 95, 99, 117, 131, 132, 135, 136, 149, 150, 171, 199, 201, 206, 231, 234, 244, 262, 272, 273–275

United States Olympic Committee (USOC)
, 234

University College, London
, 149

University Leaders Conference
, 145

University of Cambridge
, 149

University of Chicago
, 150

University of Oxford
, 149

University of Utah
, 130, 131

University settings

community outreach in
, 155–156

employee relationships in
, 153–155

University Social Responsibility (USR)
, xi, 143–162

Urban youth
, x, 53–81

U.S. Census Bureau
, 54

U.S. Chamber of Commerce
, 227

U.S. Defense Department
, 231

U.S. Department of Justice
, 244

U.S. Labor Department
, 231

U.S. Veterans Magazine
, 231

Utah Open Source Foundation
, 139

Value chains
, 177

Values
, xi, 5–8, 10, 12, 15, 16, 23, 24, 36, 44, 49, 50, 63, 65, 67, 81, 89, 91–98, 124, 126–130, 133–135, 137–141, 144, 145, 154, 155, 160, 161, 167–192, 201–203, 205, 206, 208, 210–216, 221, 223–227, 232, 233, 235, 237, 243–245, 248, 250–252, 255, 257, 258, 259, 263–266, 272, 273, 276, 277, 279, 282

proposition
, 100, 108–110, 115

Verification
, 104, 162

Veteran Job Mission
, 229

Veterans Affairs Department
, 226

Vice industry
, xi, 272, 274, 275, 281

Video analysis
, 132–133

Video as Method
, 130

Visa, Inc.
, 236

Vision
, 125, 134, 140, 187, 203, 252

Vodaphone
, 179

Volunteer

emerging
, 137–138

experienced
, 134–135

kindred spirit
, 135–136

Volunteerism
, 11, 54, 56, 93, 99, 117, 125, 127, 131, 132, 134–140, 149, 150, 159, 190, 216, 280–284

Walk the talk
, 16

Wal-Mart Stores, Inc.
, 229, 230

Walt Disney Parks and Resorts
, 256

Wardell, Sheldon
, 134

Washington state
, 232

Water pollution
, 36

Waterways
, 60

Websites
, x, 14, 15, 44, 45, 48, 53, 59, 60, 64, 65, 67–69, 74, 77–80, 94, 97, 105, 112, 116, 127, 149, 160, 206, 254

Westminster College
, 130

White House Joint Forces
, 232

Wildlife extinctions
, 54

Work–life balance
, 95

Workplace diversity
, 94

World Economic Forum
, 169, 172

World Wildlife Fund
, 54, 59

Wounded Warrior Project (WWP)
, 200, 202, 217

Yale University
, 149

Youth

defined
, 55

empowerment
, 69

urban
, x, 53–81

YouTube
, 46, 49

Zimbabwe
, 62

Zoo Champions for Restoring Endangered Wildlife (ZooCREW)
, 66