Index

Citation

(2017), "Index", Pompper, D. (Ed.) Corporate Social Responsibility, Sustainability, and Ethical Public Relations (The Changing Context of Managing People), Emerald Publishing Limited, Leeds, pp. 293-307. https://doi.org/10.1108/978-1-78714-585-620181013

Publisher

:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

---

INDEX

Academic support

, 70–71

Access to healthcare

, 253–257

Access to resources

, 62

Acquisitions

, 200, 254

talent

, 102, 106

Active participation

, 62, 69, 70, 72, 77

Adecco

, 234

Adobe

, 123, 130, 131

Adobe Premiere

, 132

Advertising

, 38, 236, 563

Africa

, 107, 114, 150–153, 167–192

Africa Innovation Challenge (J&J)

, 168, 186, 188

African-American community

, 62

African continent

, 150–153

Afshar, Vala

, 43

Air pollution

, 36

Alcoa

, 19

Altruism

, 59, 129

Amazon

, 181

Ambassadors

, 11, 37, 47–48, 72, 94, 106, 116, 224, 247, 251, 264

American Gaming Association

, 272, 274

American Red Cross

, 58

Anaphylaxis

, 244, 256, 257, 262

Asia-Europe Education Workshop

, 147

Associated Press

, 229, 234

AT&T Inc.

, 227, 228, 230–233

Athletes

, xi, 221–238

Atlantic City

, 272–274

Attitudes

, 13, 16, 38, 108, 154, 169, 202

Audience(s)

, 48, 55, 56, 60, 65, 148, 209, 223, 225, 250, 252, 261, 262, 276, 282

external

, 202

internal

, 13

Audits

internal communication through measuring

, 13–14

Authenticity

, 63, 64, 94, 116, 127, 145, 169, 173, 237, 246, 249, 279

Authority figures

, 74

Automakers

, 101, 102, 106–110, 113, 116

Autonomy

, 9, 21, 146, 161, 183

Awards

, 66, 205, 208, 211, 212, 214, 230

Baby Boomers

, 95

Bandwagon effect

, 227

Beliefs

, 7, 13, 49, 95, 96, 128, 129, 173, 201, 208, 235, 251, 252, 260, 280

benefit corporation (B corporation)

, xi, 125, 133

Benin

, 151

Best corporate citizens

, 46

Best employer surveys (BES)

, 15

Bhutan

, 131

Big data

, 39

Blog(s/ing)

, 37, 94, 97, 136

Body Shop, The

, 173

Bottom line

, 154, 207, 209, 275, 281

triple

, xiii, 2, 24, 54, 126, 170, 245

Bottom of the Pyramid (BoP) framework

, 168, 175, 176, 178

Boundary spanning

, 2, 22, 23, 180, 247

Brain drain

, 99, 110

Brand(s/ing)

, 37, 43–45, 105, 172, 174, 182, 183, 234, 235, 252, 276

advocacy

, 40, 50

ambassadors

, 47–48

awareness

, 256

clusters

, 40, 42, 48

employer

, 15–16

enhancement

, 191

evangelists

, 39

identity

, 59

image

, 50

Bresch, Heather

, 250, 255, 256, 258–260

Brigham Young University

, 130

British Medical Journal

, 170

British Petroleum

, 169

Broadcasting

, 38

Broadcast networks

, 41, 42

Browne, Lord John

, 169

Burberry

, 181

Burma

, 130, 131

Burundi

, 130, 131, 168, 179

Business acumen

, 180

Business case argument

, 154

Business communication

, 9

Business Incubation Centre of Kabgayi

, 159

Business model

, 37, 125, 126, 153, 173, 175–177, 184

California Institute of Technology

, 150

Cameroon

, 151

CAMPFIRE program

, 62

Capital

human

, 152, 177

social

, 2, 3, 6, 25, 46, 49, 58

Career development

, 72, 77, 188

Casino gambling

, 273–274, 275

Catholic Diocese of Kabgayi

, 155

Cause marketing

, 58

CBS News

, 200

Center for a New American Security

, 228

Center for Creative Leadership

, 172, 180

Centre de Recherche et de Professionalization Department

, 157

Chaffetz, Jason

, 255

Change

, xiii, 20, 107, 110, 136, 147, 154, 177, 200–203

climate

, 36, 37, 45, 46, 184

social

, 8, 145, 169, 185

sociopolitical

, 63, 67, 74, 88

organizational

, 10, 14, 18, 21, 204, 217

Chartered Institute of Public Relations (CIPR)

, 8

Chief Human Resources Officer (CHRO)

, 181

Chief People Officer (CPO)

, 181

Children

, 11, 17, 59, 244, 261, 264, 282

China

, 172

Christian engagement

, 144, 158–159

Chrysler Corporation

, 19

Cities

, 54–56, 60, 61, 272

Citizenship

, 11, 145, 147, 148, 155, 174, 184–186

corporate citizenship

, 102, 168, 170, 173, 176, 191

Civic organizations

, 223, 233, 238

Clearwater

, 53, 64, 65, 68, 73, 78

At The Helm

, 66, 67, 69, 70, 74, 77, 79

Clients

, 205, 211

Climate change

, 36, 37, 45, 46, 184

Clinton, Hillary

, 244

Coca-Cola Company, The

, 236

Coffee

, 174, 247

Collaboration

, 9, 19, 47, 55, 63, 94, 113, 117, 147, 156, 157, 159, 161, 174, 177, 178, 184, 186, 188

Collective identity

, 243, 245, 251–253

Collective orientation

, 243, 245, 248–251, 253, 262, 264

Collegiality

, 5

Comcast

, 227

Commitment

, x, xii, 10, 13, 17, 18, 24, 53–55, 57, 58, 61, 71, 72, 76, 78, 91, 93, 94, 97, 98, 100, 112, 114–116, 129, 144–147, 154, 158, 170, 171, 173, 174, 184, 188, 189, 191, 200, 205, 216, 232, 233, 243, 245, 247, 249, 254, 259, 261–264, 276, 277, 279, 280, 283

Common good

, 159

Communication

business

, 9

employee/organizational

, 8, 9, 24

flow

, xii

integrated internal

, 9

management

, 9

open

, 58, 92, 112–113

top-down

, 113

internal

, 2, 3, 6, 8–10, 16, 17, 22, 24, 92, 203, 266

two-way

, 4, 5, 23, 107, 188

Communication audit

, xi, 13, 14, 199, 201, 215, 216

data collection for

, 213–214

of organizational culture

, 206–209

research method

, 14

Communitarianism

, 12

Community

, x, 54, 61, 126, 128, 134, 136, 139, 140, 144, 145, 209–213, 216, 236, 237, 247, 248, 254, 264, 273

charity

, 159

clusters

, 40

engagement

, 67, 68, 71, 78, 88, 96, 147, 278, 283

hospital

, 211

indigenous

, 125

involvement

, 91, 107, 110–112, 116, 150

leaders

, 70, 74

-level empowerment

, 74, 76, 88

organizer

, 154

outreach

, 76, 146, 155–156, 159, 160

relations

, xi, 7, 12, 92, 94, 95, 148, 167–192, 211

well-being

, 160

Company benefits

, 208

Competition

, 90, 95, 96, 106, 107, 109, 112, 115, 126, 146, 172, 179, 188, 189, 234, 273

Competitive advantage

, 109

Computer-mediated communication (CMC)

, 50

Conflict

, 2, 21, 38, 59, 91, 143, 200, 205, 243, 245, 249

Congo

, 130, 131, 179

Conservation

, 70–72

Conservation–environmental program

, x, 53–56, 64–66, 68, 74, 76–81

barriers to success

, 60–61

benefits of

, 55–56

development, empowerment and

, 61–63

Conservationists

, 54

Consumers

, 12, 124, 125, 174–176, 183, 185, 187, 205, 246, 247, 254–256

engagement

, 40

Cooperation

, xii, 4, 21, 22, 63, 149, 153, 228, 233, 247, 249

Core competencies

, 7, 93, 117

Core values

, 16, 123, 180, 182, 205, 215, 216, 279

Corporate citizenship

, 102, 168, 170, 173, 176, 191

Corporate communication

, 9

Corporate conscience

, 12

Corporate legitimacy

, 246

Corporate/organizational culture

, 110–113, 128

CSR/S and

, 205–206

defined

, 201–204

implications for PR and HR management

, 204–205

public relations’ role in shaping

, 199–217

Corporate social responsibility (CSR)

, 4, 11–13, 59, 64, 92–94

communication

, 180–183

defined

, 245–248

empowering and developing employees through

, 113–114

in employee value propositions

, 108–110

to engage and return employees, using

, 98–99

goals, measuring/monitoring

, 190

Index

, 184

modeling

, 46–47

nonprofits and

, 58–60

organizational culture and

, 110–113, 205–206

recruiting Millennial generation through

, 95–97

recruitment activities with

, 105–108

reports

, 250, 253, 256, 257, 259, 261, 262, 277, 283

stakeholder relations and

, 223–224

stakeholders trust and

, 171–175

Corporatisation

, 146

Cotopaxi

, xi, 123–141

Credibility

, 40, 91, 94, 115, 116, 202

Crisis

, 10, 15, 19, 58, 145, 173, 174, 202, 203, 217, 243, 244, 246, 252

Critical Social Theory of Youth Empowerment (CSTYE)

, x, 63–64

Critical theory

, 4, 23

CR Magazine

, 48

Crown Equipment Corporation

, 232

C-Suite

, 17, 47, 50, 181

Cultural awareness

, 180

Cultural warfare

, 202

Culture indicator, CSR as

, 108–109

Customer relations management (CRM)

, 36

Customer service

, 102, 208, 211, 235

Czechoslovakia

, 149

Daraprim

, 256

Decision-making

, 7, 9, 38, 63, 67, 88, 180, 183, 227, 260, 263

Deforestation

, 54

Democratic Republic of Congo. See Congo

Demographics

, 56, 62

Department of Justice

, 244

Desmond Tutu HIV Foundation

, 137

Detroit

, 99, 101, 110, 276

Developing nations

, 59, 176, 178, 189, 191

Dialogue

, 92, 96, 97, 100, 113, 115, 188, 260

Dick’s Sporting Goods

, 235

Discrimination

, 93, 152, 247

Distribution systems

, 177

Diversity

, 2, 3, 20, 25, 93–96, 105–107, 116, 230, 276–278, 280, 283

practices

, 95

workplace

, 94

Doing good

, 95, 127, 170, 214, 225, 227, 260–262

Doing well

, 140, 253, 260–262

Dominant narrative

, 36

Donations

, 55, 56, 58, 59, 127, 134, 169, 200, 213, 259, 283

Earth Day

, 45, 48

Ecology

, 62, 145, 147, 149

Economic development

, 147, 169, 191, 274

Ecosystems

, 54, 177

Education

, 46, 47, 54, 56–57, 61, 63, 66, 70, 71, 79, 81, 107, 108, 131, 136, 146–153, 155, 161, 169, 176, 180, 187, 188, 190, 209, 211, 212

Elected officials

, 70, 74

Electronic word of mouth (EWOM)

, 40, 46, 49

Emerging volunteer

, 137–138

Employee/organizational communication

, 8

Employee(s)

attraction

, 89

commitment

, 174

communication

, 9, 16, 18, 20, 21, 23, 24, 47, 98, 102, 245

CSR committees

, 113–114

development

, 113, 114

disgruntled

, 202

engagement

, 24, 37–39, 280–281

incentives

, 189–190

involvement

, 18, 113, 171

outreach services

, 160

publics

, 2

recruitment

, 13, 20, 89, 105, 110

relations

, 2, 6, 9, 10, 13, 16, 18, 23, 25, 46, 95, 146, 155, 162

relationships in university settings

, 153–155

retention

, 90, 99, 118, 174

satisfaction

, 93, 134, 181, 259, 279, 283

strikes

, 200

treatment of

, 94

value propositions

, 89, 96, 100, 108–110, 115

well meaning

, 202

within organizations, respecting

, 16–18

Employer attractiveness

, 15

Empowerment

, x, xii, 3, 7, 9, 12, 43, 53–81, 87, 92, 105, 113–114, 148, 153–155, 181, 188, 266, 276

defined

, 55

Encroachment

, x, 1, 3, 20–21, 23

Energy conservation

, 56

Energy consumption

, 54

Energy Renaissance

, 43

Engagement

, 5, 56–57

Environmental degradation

, 81

Environmental impact

, 95

Environmentalism

, 54, 61, 64, 77, 79

Environmental movement

, 12, 70

Environmental performance

, 94

Environmental Protection Agency (EPA)

, 37

Environmental technologies

, 149, 150

Environmental tokenism

, 246

#EpiGate

, 244, 245, 254, 265, 266

EpiPen

, xi, 243–266

Equal workplace opportunity

, 150

Equitable business practices

, 129

Ericsson

, 43, 281

Ernst & Young (E&Y)

, 236

Ethical practices

, 180

Ethics

, 3, 4, 5, 6, 13, 117, 124, 148–150, 152–154, 181, 184, 247

Ethiopia

, 174

Ethnic identity

, 152

Ethnic quota

, 152

Europe

, 8, 9, 125, 186

European Association for Internal Communication

, 8

European Survey on Corporate Social Responsibility, A

, 185

Evolution

, 203, 274

Excellence theory/excellent PR

, x, 4, 23, 90–92, 100, 115

Expectations

, 54, 58, 92, 93, 95, 105, 128, 154, 200, 204, 224, 225, 243–247, 253, 266, 275

Experienced volunteer

, 134–135

Extension services

, 159

Facebook

, 49, 97, 107, 188, 244

Faculty/staff training

, 149, 150

Fair trade coffee

, 247

Family

, 58, 70, 94, 126, 160, 186, 209–213, 216, 226, 227, 230, 232, 233, 244, 254, 255, 257, 259, 279

Farmers

, 133, 174, 179, 188

Farmers Insurance

, 227

Fayol, Henri

, 4, 21

Feminine hygiene

, 168

Financial Times, The

, 172, 175

Forbes

, 46

For-profit organizations

, 8, 9, 59, 102, 144, 150

Fortis Energy Services

, 232

Fortune

, 500, 46, 93, 127, 128, 172

Fun work climate

, 15

Future workforce

, 105, 107–108

Gardens

, 57

General Electric

, 170

General Motors

, 274

Genocide

, 152

Georgia Pacific

, 227

Ghana

, 106, 145, 151

Global awareness

, 180

Global Good, The

, 140

Globalization

, 8, 11, 59, 73, 117, 146, 148, 177, 181

Global Reporting Initiative (GRI)

, 173

Global warming

, 36

Goals

, xi, xii, 2, 4, 5, 9, 14–15, 18, 20–22, 24, 25, 38, 54, 59–61, 63–65, 67, 72–74, 78–80, 88, 93, 96, 116–118, 126, 127, 133, 134, 139, 140, 146, 147, 149, 153–155, 169, 173, 175, 176, 179, 183, 187, 189, 190, 203–205, 214, 221, 224, 229, 231, 234, 245, 249, 251, 252, 256, 264, 265, 272, 274, 276, 277, 279

Goldman Sachs

, 123, 130, 131, 135, 136, 139

Good business

, 225, 246

Goodfellas

, 274

Good will

, 206

Google

, 181, 227

Governments

, 3, 9, 44, 45, 48, 58, 62, 67, 93, 94, 99, 100, 144, 169, 172, 174, 176, 178, 187, 223, 225, 227, 228, 231, 233, 238, 273, 274

Gratitude

, 159

Great Place to Work

, 15

Green policy

, 37, 39

Greenwashing

, 12, 59, 63, 127, 138, 167, 170, 181

Group membership

, 128

Guardian, The

, 45

H&M

, 46

Habitat for Humanity

, 56

Halo effect

, 236

Harmony

, 5

Harvard University

, 149

Hasbro

, 184

Healthcare

, xi, 20, 199, 201, 206, 207, 209–215, 261–263

access to

, 253–257

Hermeneutic phenomenological theme analysis

, 65, 68, 102, 104

Hierarchy

, 4, 9, 202, 203

Higher education

, 143, 146–153

institutions (HEIs)

, 146–150

Hire Heroes Act of

, 2011, 226–227

Hiring programs

, xi, 221–238

HIV/AIDS

, 260–262

Home Depot, Inc., The

, 227, 231, 234

HR–PR cross-unit working relationship

, 21–22

Human capital

, 152, 177

Human dimension

, 221–238

Humanitarianism

, 135, 153

Human resources (HR)

, 1–25, 221–238

functions within organizations, developing

, 6–7

managers, advice for

, 281–284

relationship building

, 18–20

roles of

, 180–183, 224–225

IBM

, 181

ICK Alumnae Association

, 160

Identity

, 50, 137, 276, 279

brand

, 59

collective

, 243, 245, 251–253

development

, 63

ethnic

, 152

organizational

, 252

orientations

, 248–251, 253, 258, 262–265

social

, xi, 2, 5, 9, 14, 20, 128, 129

IKEA

, 45

Image

, 47, 50, 59, 134, 146, 149, 162, 191, 202, 204, 210, 221, 222, 224, 225, 228, 231, 233, 235–237, 254, 261–263

Imperial College, London

, 149

India

, xi, 125, 137, 178, 179

Innovation

, 5, 7, 14, 169, 170, 190, 191

open social

, 169, 175–180, 182–188, 191

product

, 255

technology

, 44

Innovation Challenge

, 168, 186, 188

Insider

, 116, 151

Insider activist

, x, 3, 12, 17, 183

Inspiring Our World

, 271, 272, 273, 275–277, 280, 282

Institut Catholique de Kabgayi (ICK)

, xi, 143–162

Institute of Internal Communication

, 8

Institutional Review Board (IRB)

, 101

Integrated communication

, 94

Integrated internal communication

, 9

Intel

, 184

Interaction

, 39, 43, 50, 65, 67, 78, 128, 132, 137, 145, 146, 201, 202, 204, 215

Interdepartmental relationships

, 3–6

Interfacing

, 209, 211, 213

Internal communication

, 2, 3, 6, 8–10, 16, 17, 22, 24, 92, 203, 266

through audits, measuring

, 13–14

Internal customers

, 7

Internal publics

, 2, 9

Internal relations, public relations perspective on

, 8–11

International Association of Strategic Communicators

, 8

Internationalization

, 148

International Olympic Committee

, 234

International Rescue Committee of Salt Lake

, 139

Internet

, 36, 46, 58, 65

IOC

Athlete Career Program

, 234

Istanbul Bilgi University

, 149

Job acceptance

, 93

Job pursuit intentions

, 93

Job satisfaction

, 5

Johnson & Johnson (J&J)

, 167–192, 227

Africa Innovation Challenge

, 168, 186, 188

corporate social responsibility

, 183–184

open social innovation

, 183–184

Journalism

, 38

Juniper Networks

, 134

Kellogg’s

, 227

Kenya

, 150–151, 179, 187, 189

Kindred spirit volunteer

, 135–136

Knight, Phil

, 126

Knowledge transfer

, 151

Knuven, Lindsey

, 134, 139

Labor market

, 15, 152

Las Vegas

, 272–274, 276, 278

Latin America

, 125

Leaders

, xii, 38, 43, 49, 50, 55, 69–71, 73, 74, 77, 114, 135, 145, 170, 172, 176, 181, 182, 185, 186, 203, 225, 230, 263, 264

Leadership

, 9, 37, 61, 62, 63, 66, 74, 88, 182, 188, 189, 227, 229, 232, 233, 250, 258

communication

, 9

skills

, 114, 187

style

, 129

training

, 69–70, 77

Leaders in Environmental Action for the Future

, 66

LEAF program

, 66, 71–73, 76, 77–78

Legitimacy

, ix, xi, 2, 59, 91, 250, 254, 262, 264

challenges

, 246, 253, 257, 263, 266

gap

, 12, 243–245, 252

moral

, 246

LinkedIn

, 49

Local enterprises

, 174

Loyalty

, 16, 17, 36, 50, 98, 116, 154, 181, 224, 243, 245, 247, 249

Madagascar

, 179

Mahoney, Craig

, 145

Management

, 4, 5, 10–12, 14–16, 20, 22, 126, 135, 140, 214, 265

brand

, ix

business

, 96

communication

, 8, 9

CSR

, 113, 118

culture

, 203

customer relations

, 36

diversity

, 3

ethics

, 150

function

, 2, 8, 21, 24, 38, 204

human resource

, 6, 8, 9, 50, 199, 204–205, 232

organizational

, 23, 61, 266

relationship

, 180, 247

reputation

, ix

risk

, 124

strategic

, 21

talent

, 90, 100, 104, 105, 114–118, 224

Mapping

, 35, 36, 48, 154, 156

Marketing

, 2, 4, 7, 9, 15, 20, 37–39, 47–50, 170, 173, 178, 222, 234–236, 272

cause

, 58, 106, 127, 162

Market share

, 174

Martin, Lockheed

, 227

Massachusetts Institute of Technology

, 150

Mauritius

, 179

Mayotte

, 179

Meadows, Mark

, 258

Media relations, and military veterans hiring programs

, 232–233

Mentoring

, 188, 189, 237

Mergers

, 8, 200, 254

Messages, uncontrolled

, 202

Messaging

, 19, 49, 56, 94, 117, 222, 235, 273

Method Products

, 173

MGM Resorts International

, xi, 271–277, 283

Michigan

, x, 89–118

employment climate

, 99–100

Microsoft

, 183

Middle East

, 125

Military MOJO

, 227

Military veterans

, xi, 221–238

hiring

, 226–228

Military veterans hiring programs

communicating

, 229–231

media relations and

, 232–233

small businesses programs

, 231–232

Millennials

, xi, 15, 37, 60, 89–91, 99, 100, 104–110, 114–116

generation through CSR, recruiting

, 95–97

Millennium Development Goal

, 169

Mission

, x, 24, 54, 58, 60, 72, 77, 93, 127, 133, 134, 138, 140, 146, 147, 149, 151, 155, 158, 160, 161, 201, 202, 221, 222, 228, 238, 252–255

creep

, 205

Mission: Transition

, 231

Moral legitimacy

, 246

Moral obligation

, 159

Morgan Stanley

, 227

Mortgage Banking

, 116

Mozambique

, 151

M-Pesa Challenge

, 179

Mutually-beneficial relationships

, ix, 6, 13, 17, 19, 23, 38, 91, 130

Mylan

, xi, 243–246, 248–266

Myths

, 215, 216, 254, 260

Nardelli, Robert L.

, 231

National Retail Federation

, 229

Natural source protection

, 149

Nature

, 40–41, 43–44

Navy SEAL

, 228

Nepal

, 130

Network centrality

, 36, 41, 48

Network structure

, 39

News

, 19, 37–41, 44, 48, 139, 161, 200, 212, 229, 231, 232

Newsletter(s)

, xi, 14, 205–209, 211–215

stories, content analysis of

, 207–209, 211–212

New York Times

, 200, 227, 229, 230

New Zealand

, 62

Nike

, 126

9/11

, 222, 226

NodeXL mapping

, 36, 41–43, 49

Nongovernmental organizations (NGOs)

, 3, 58, 59, 94, 144, 153, 169, 174, 176, 178, 179, 238

Nonprofit organizations

, x, xii, 5, 8, 18, 23, 54, 59, 66, 78, 81, 125, 134, 144, 145, 150

Nonprofit social responsibility

, 53–81

Obama, Barak

, 222, 227

Obama, Michelle

, 227, 230

Ochal, Glenn

, 235

Olympic athletes

hiring

, 233–235

hiring programs, communicating

, 235–236

Olympic Games

, 222, 234–236

Olympic Job Opportunities Program

, 234

Ombudsmen

, 6

One-way classroom education

, 62

Online promotion

, 97

Open communication

, 58, 92, 112–113

Open door policies

, 112

Openness

, 159

Open Social Innovation (OSI) model

, 169, 175–180, 182–188, 191

Opportunism

, 246

Oracle

, 134

Organizational/workplace culture

, ix, xi, 21, 90, 97, 98, 100, 110–113, 115, 116, 118, 154, 169, 171, 174, 180, 181, 188, 199–217, 224, 228

Organizational attractiveness

, 93

Organizational identity

, 252

Organizational management

, 23, 61, 266

Organizational science

, 4, 21

Organizational social responsibility (OSR)

, 145

Organizational support

, 73

Outreach

, 54, 56, 76, 79, 81, 96, 117, 143, 144, 146, 147, 155–157, 159–161, 186

Outsider

, 136, 203

Panasonic

, 49–50

Paralympics

, 235

Partnerships

, xi, 47, 59, 63, 81, 94, 125, 147, 160, 161, 167, 168, 170, 174, 176, 183–188, 190, 191, 234

Patagonia

, 173

Patriotism

, 227, 234

Perceptions

, 10, 13, 14, 22, 56, 93, 95, 97, 99, 101, 102, 104, 115, 118, 126, 154, 174, 181, 182, 184, 190, 201, 202, 215, 223, 234, 246, 283

Personal connections, building

, 105–106

Personal identity orientation

, 248, 249

Personality

, 201, 202, 207

Personal responsibility

, 78

Philadelphia Zoo

, 53, 64–71, 73–79

Philanthropy

, 46, 59, 66, 92, 93, 96, 127, 134, 139, 149, 150, 160, 161, 172, 173, 184, 200, 201, 205, 206, 208, 211, 213, 216, 245, 247, 259, 278–284

Pinkwashing

, 12

Plant closing

, 200

Polarized crowds

, 40

Population growth

, 54, 152

Post-traumatic stress disorder (PTSD)

, 228

Poverty

, xi, 55, 59–61, 125, 133, 138, 139, 150, 169, 174, 176, 183, 185, 261, 281

Power sharing

, 63, 64, 67, 74, 76, 88

Praise

, 95, 223, 230, 258, 259

Pride

, 11, 24, 98, 116, 200, 211

Princeton University

, 150

Privacy protection

, 144, 159

Procter & Gamble

, 274

Product endorsement

, 234

Product quality

, 95

Product safety

, 94

Profit-value

, 144

Promotion

, 11, 39, 97, 137, 181, 203, 208, 211, 216, 222, 263, 265, 274, 277, 279

Public good

, 146, 148, 173, 223

Publicity

, xii, 11, 12, 15, 17, 47, 127, 170, 174, 182, 222, 223, 237, 246, 249, 263, 282

Public opinion

, 37

Public relations (PR)

, 1–25

activities

, 160

defined

, 182

departments

, 11–13

and employee engagement

, 38–39

perspective on internal relations

, 8–11

relationship building

, 18–20

roles of

, 16–18, 180–183, 199–217, 225

Public Relations Review

, 2

Public Relations Society of America

, 182

Publics

, 13, 17, 19, 38, 91, 204, 216, 246, 263

employee

, 2

internal

, 2, 9

Public works services

, 160

Quality

, 9, 14, 18, 24, 37, 40, 50, 56, 62, 65, 74, 91, 92, 94, 95, 143, 148–151, 154, 156, 157, 159, 160, 176, 183, 185, 187, 189, 207–209, 224, 227, 234, 235, 254, 255, 265

Reality construction

, 201

Recognition programs

, 110, 112

Recycling

, 44, 56, 57, 247, 259

Refugees

, 44, 123, 130–132, 135–137, 139

Regional retention issues, overcoming

, 89–118

Relational orientation

, 248

Relationships

with community partners, developing

, 190

management

, 180, 247

Reputation

, ix, x, xii, 2, 6, 15–16, 59, 65, 92–98, 100, 109, 112, 117, 138, 145, 146, 170, 173, 174, 182–184, 191, 222, 224, 225, 228, 233, 252, 257, 263, 272, 273, 275, 281, 283

Resilience

, 36

Return on investment

, 275

Reunion

, 179

Rewards

, 22, 39, 57, 90, 98, 111, 112, 116, 129, 186, 203, 205, 213, 216, 227, 248, 262, 265

Rhetorical criticism

, 251, 263

Risk

, 17, 59, 67, 88, 206, 230, 253, 258, 262, 279

aversion

, 178

intervention

, 61

management

, 124

reduction

, 61–62

Rites, rituals

, 205, 215, 216

Role model

, 70, 77, 103, 203

Roles

, xi, xii, 2–3, 6, 8, 11, 13, 16–22, 24, 25, 37, 39, 47, 48, 65, 69, 92, 97, 98, 100, 113, 124, 128, 138, 143, 145, 147–149, 152, 154, 159, 167, 169–171, 180–183, 186, 189, 190, 199–217, 221–225, 228, 231, 233–237, 245–247, 250, 255, 260, 264, 271, 272, 275, 278, 282, 283

of human resources

, 224–225

of public relations

, 225

Romania

, 149

Rwanda

, xi, 143–162, 179

Salt Lake City

, 123, 130, 131, 139, 140

Sanders, Bernie

, 244

Sanitation Challenge Contest

, 179

Save the Child

, 190

Schools

, 66, 108, 149, 159, 179, 244, 256, 262

attendance

, 56

graduation rate

, 71

Science

, 4, 21

Secondment

, 186–187, 190

Self-esteem

, 62

Self-promoter’s paradox

, 246

Self-serving

, 182, 206, 216, 223, 264

Seychelles

, 179

Shared values

, xi, 23, 124, 128, 138

Shareholder value

, 145, 168, 174, 176, 191, 277

Shell Oil

, 227

Shkreli, Martin

, 256

Sierra Club

, 54

Silicon Valley Community Foundation

, 134

Singular University

, 134

Skepticism

, 12, 94, 124, 127, 169, 170, 206, 216, 223, 225, 246, 247, 263

Small business

, 190, 231–232

Snowball sampling

, 101

Social capital

, 2, 3, 6, 25, 46, 49, 58

Social development

, 168, 176, 191

Social exchange theory

, xi, 245, 248–250, 262, 265

Social identity

, xi, 2, 5, 9, 15, 20, 128, 129

Social Identity Theory (SIT)

, 125, 128, 129, 138

Social influence

, x, 35, 39

Social issues

, 6, 7, 12, 20, 54, 92

Socialization

, 201

Social learning theory

, 49

Social media (SoMe)

, x, 11, 15, 20, 35–50, 60, 94, 95, 97, 101, 106, 107, 109, 112, 116, 190, 215, 236, 244

Social Media Research Foundation

, 41

Social network analysis (SNA)

, 35–37, 39–44, 46, 49

Social networks

, 4, 35–50, 44–46, 48–50, 63, 147

structural nature of

, 40–41

Social responsibility

, 3

organizational

, 145

universal

, xi, 143–162

Society for Human Resource Management

, 224

Sociocultural background

, 61

Solidarity

, 159

Southwest Airlines

, 227

Spain/Spanish

, 206

Special interest groups

, 9, 153, 223, 225

Spokesperson

, 232, 234, 236

Stakeholder(s)

, ix–xii, 2–4, 6–13, 17, 19, 22, 23, 25, 38, 53–55, 58, 60, 63, 79, 90–94, 97, 115, 117, 124, 126, 143–150, 154, 158–161, 167–176, 178, 180, 182–184, 186–188, 190–192, 200, 204–206, 216, 217, 228, 236, 243, 245–250, 252–254, 257, 263, 264, 273, 275, 278

relations

, 223–224

skepticism toward CSR

, 94

theory

, 13

trust

, 171–175

Starbucks

, 174, 233

Status groups

, 202

Steiner, Michael

, 235

Stewardship

, 17–18

Stockholders

, xii, 126, 144, 184, 200, 201

Storytelling

, 190, 207, 243, 245, 252–255, 260, 263, 265, 276

Strategic communication

, 9, 38, 91, 107, 110, 112, 228

Strategic management

, 21

Structural nature of social networks

, 40–41

Students

, 47, 61, 66, 70, 71, 76, 95–97, 99, 104, 106, 116, 130, 131, 136, 137, 143–146, 148, 150–155, 157, 159–161, 179, 207

Student volunteer service programs

, 159

Sub-Saharan Africa

, xi, 167–192

Sudan

, xi, 130, 131

Supply and demand

, 96

Support networks

, 41

Sustainability

, ix, x, xii, 3, 10–13, 15–17, 21, 22–25, 35–50, 53–81, 92, 93, 102, 109, 126, 127, 144, 145, 147, 149–151, 153–155, 169, 170, 172, 173, 183, 185, 186, 190, 199–217, 264, 265, 273, 277–280

Twitter

, 42–43

Sustainable business model

, 37, 126

Sustainable development

, 178–180, 246

Symbols

, 201–203, 215, 216, 252

Systems theory

, 4, 5

Talent management

, 90, 100, 104, 105, 114–118, 224

Tanzania

, 151, 179, 187

Tax benefits

, 223, 227

Taylor, Frederick

, 4, 253

Team USA

, 234, 235

Teamwork

, 9, 12, 17, 18, 58, 63, 66, 67, 69, 74, 88, 116, 154, 209–214, 216, 227, 229, 276

Technology

, 44, 46, 96, 108, 113, 147, 149, 150, 159, 174, 176–179, 181, 185, 187, 188, 208

Textbooks

, 16, 255

Thailand

, 150

Themes

, 2, 53, 65, 68–70, 72, 77–79, 89, 102, 104–114, 131, 132, 185, 199, 204, 206, 207, 209–213, 215, 216, 251, 253–255, 258, 260, 265

The Nature Conservancy (TNC)

, 53, 59, 66, 67, 69, 71–73, 75–77

Third-party endorsement

, 94, 230, 238

Tight crowds

, 40

Top-down communication

, 113

Top talent

, 7, 16, 89–118, 276

Transformational leadership

, 129

Transparency

, 80, 125, 145, 149, 184, 190, 191, 203, 263, 265

Triple bottom line

, xiii, 2, 24, 54, 126, 170, 245

Triumph Actuation Systems

, 232

Trump, Donald

, 244

Trust

, 5, 10, 18, 36, 50, 58, 91, 92, 115, 129, 154, 171–175, 178, 183, 185–187, 190, 246, 247, 260, 265, 266

stakeholders

, 171–175

Turf battle

, 3, 20–21, 232

Turkey

, 149

Tweets

, 41, 43, 44, 46, 202

Twitter

, x, 35–50, 97, 106, 107, 116, 188, 230

sustainability

, 42–43

Two-way communication

, 4, 6, 23, 107, 188

Uganda

, 151, 179, 187, 188, 190

Unemployment

, xi, 99, 117, 226

@UNESCO

, 46

Unilever

, 170

United Airlines

, 19

United Nations

, 169, 190

United States

, xi, 6, 8, 23, 37, 54, 62, 95, 99, 117, 131, 132, 135, 136, 149, 150, 171, 199, 201, 206, 231, 234, 244, 262, 272, 273–275

United States Olympic Committee (USOC)

, 234

University College, London

, 149

University Leaders Conference

, 145

University of Cambridge

, 149

University of Chicago

, 150

University of Oxford

, 149

University of Utah

, 130, 131

University settings

community outreach in

, 155–156

employee relationships in

, 153–155

University Social Responsibility (USR)

, xi, 143–162

Urban youth

, x, 53–81

U.S. Census Bureau

, 54

U.S. Chamber of Commerce

, 227

U.S. Defense Department

, 231

U.S. Department of Justice

, 244

U.S. Labor Department

, 231

U.S. Veterans Magazine

, 231

Utah Open Source Foundation

, 139

Value chains

, 177

Values

, xi, 5–8, 10, 12, 15, 16, 23, 24, 36, 44, 49, 50, 63, 65, 67, 81, 89, 91–98, 124, 126–130, 133–135, 137–141, 144, 145, 154, 155, 160, 161, 167–192, 201–203, 205, 206, 208, 210–216, 221, 223–227, 232, 233, 235, 237, 243–245, 248, 250–252, 255, 257, 258, 259, 263–266, 272, 273, 276, 277, 279, 282

proposition

, 100, 108–110, 115

Verification

, 104, 162

Veteran Job Mission

, 229

Veterans Affairs Department

, 226

Vice industry

, xi, 272, 274, 275, 281

Video analysis

, 132–133

Video as Method

, 130

Visa, Inc.

, 236

Vision

, 125, 134, 140, 187, 203, 252

Vodaphone

, 179

Volunteer

emerging

, 137–138

experienced

, 134–135

kindred spirit

, 135–136

Volunteerism

, 11, 54, 56, 93, 99, 117, 125, 127, 131, 132, 134–140, 149, 150, 159, 190, 216, 280–284

Walk the talk

, 16

Wal-Mart Stores, Inc.

, 229, 230

Walt Disney Parks and Resorts

, 256

Wardell, Sheldon

, 134

Washington state

, 232

Water pollution

, 36

Waterways

, 60

Websites

, x, 14, 15, 44, 45, 48, 53, 59, 60, 64, 65, 67–69, 74, 77–80, 94, 97, 105, 112, 116, 127, 149, 160, 206, 254

Westminster College

, 130

White House Joint Forces

, 232

Wildlife extinctions

, 54

Work–life balance

, 95

Workplace diversity

, 94

World Economic Forum

, 169, 172

World Wildlife Fund

, 54, 59

Wounded Warrior Project (WWP)

, 200, 202, 217

Yale University

, 149

Youth

defined

, 55

empowerment

, 69

urban

, x, 53–81

YouTube

, 46, 49

Zimbabwe

, 62

Zoo Champions for Restoring Endangered Wildlife (ZooCREW)

, 66