Organizations, HR, CSR, and Their Social Networks: “Sustainability” on Twitter

Corporate Social Responsibility, Sustainability, and Ethical Public Relations

ISBN: 978-1-78714-586-3, eISBN: 978-1-78714-585-6

Publication date: 7 November 2017

Abstract

Social network analysis (SNA) may be useful in the exploration of the potential intersection between organizations, human relations (HR), public relations (PR), and corporate social responsibility (CSR) or sustainability issues. In an age of PR, social media have an important function, as reflected in the employee engagement movement. Visualization through mapping of Twitter data allows researchers to identify centers of social influence in which content travels through key accounts during sharing. Computer-mediated communication (CMC) concepts of identity, interaction, and community offer potential for future research.

Keywords

Citation

Lipschultz, J. (2017), "Organizations, HR, CSR, and Their Social Networks: “Sustainability” on Twitter", Pompper, D. (Ed.) Corporate Social Responsibility, Sustainability, and Ethical Public Relations (The Changing Context of Managing People), Emerald Publishing Limited, pp. 35-52. https://doi.org/10.1108/978-1-78714-585-620181002

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.