A Study of University Social Responsibility (USR) Practices at Rwanda’s Institut Catholique de Kabgayi

Corporate Social Responsibility, Sustainability, and Ethical Public Relations

ISBN: 978-1-78714-586-3, eISBN: 978-1-78714-585-6

Publication date: 7 November 2017

Abstract

This case study was designed using the qualitative research method of interviews with key employees to investigate university social responsibility (USR) practices within Institut Catholique de Kabgayi (ICK) in Rwanda and to advance understanding of ways USR is defined against a postgenocide history, to identify its core components, and to track how it is communicated. Key respondents in accordance with their relationships with internal and external stakeholder groups were interviewed from among functions/departments of public relations, human resource management, community outreach, student services, courses and examination office, and the ombudsperson who plays an intermediary role between employees and employer in case of conflict. Findings suggest that for this higher education organization, on one hand, USR is understood mainly as stakeholder aid and Christian engagement benefitting employees, students, and community members according to specific needs. On the other hand, USR also is understood in terms of privacy protection and as a research driver that integrates openness, flexibility, and autonomy. Core components comprising USR are extension services, business incubation, student volunteer services, public relations activities, public works services, alumni relations, and employee outreach services. Means for communicating USR are face-to-face communication, partnerships, and mass media channels.

Keywords

Citation

Dusingize, M. and Nyiransabimana, V. (2017), "A Study of University Social Responsibility (USR) Practices at Rwanda’s Institut Catholique de Kabgayi", Pompper, D. (Ed.) Corporate Social Responsibility, Sustainability, and Ethical Public Relations (The Changing Context of Managing People), Emerald Publishing Limited, pp. 143-166. https://doi.org/10.1108/978-1-78714-585-620181006

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

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