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The Role of Information and Communication Technologies (ICTs) in Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences

ISBN: 978-1-78635-290-3, eISBN: 978-1-78635-289-7

Publication date: 28 December 2016

Abstract

Originality/value

This chapter conceptually outlines the technology-empowered tourism marketing approach and the role of marketers and various other players in tourism experience co-creation. The case studies provide practical implications for ICT-based tourism marketing.

Keywords

Citation

Yoo, K.-H. and Gretzel, U. (2016), "The Role of Information and Communication Technologies (ICTs) in Marketing Tourism Experiences", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, Bingley, pp. 409-428. https://doi.org/10.1108/978-1-78635-290-320161017

Publisher

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited