This chapter conceptually outlines the technology-empowered tourism marketing approach and the role of marketers and various other players in tourism experience co-creation. The case studies provide practical implications for ICT-based tourism marketing.
Yoo, K.-H. and Gretzel, U. (2016), "The Role of Information and Communication Technologies (ICTs) in Marketing Tourism Experiences", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, Bingley, pp. 409-428. https://doi.org/10.1108/978-1-78635-290-320161017
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