The Handbook of Managing and Marketing Tourism Experiences

Editors:

• Marios Sotiriadis
• Dogan Gursoy

Chapters:

• Prelims

Part I Planning: Design and Creating Tourism Experiences Aim: to consider and analyze related issues and aspects in various fields/contexts

• Chapter 1 Experience-Based Service Design
• Chapter 2 Experience-Centric Approach and Innovation
• Chapter 3 Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and Skills
• Chapter 4 Tourism Destination: Design of Experiences
• Chapter 5 Social Media and the Co-creation of Tourism Experiences
• Chapter 6 Experiential Tourism: Creating and Marketing Tourism Attraction Experiences

Part II Managing: Organizing and Delivering Tourism Experiences Aim: to analyze issues of managing tourism experiences within various contexts

• Chapter 7 Cultural and Experiential Tourism
• Chapter 8 Dragon Boat Intangible Cultural Heritage: Management Challenges of a Community and Élite Sport Event as a Tourism Experience
• Chapter 9 Collaborating to Provide Attractive Hotel Guests' Experiences
• Chapter 10 Managing Sport Tourism Experiences: Blueprinting Service Encounters
• Chapter 11 Authenticity, Commodification and Mcdonaldization of Tourism Experiences in the Context of Cultural Tourism
• Chapter 12 Managing Experiences within the Field of Creative Tourism: Best Practices and Guidelines
• Chapter 13 Greening as Part of Ecotourism to Contribute to Tourists’ Experiences: A Destination Planning Approach
• Chapter 14 Managing Rural Tourist Experiences: Lessons from Cyprus
• Chapter 15 Service Innovations and Experience Creation in Spas, Wellness and Medical Tourism

Part III Marketing: Communicating and Promoting Tourism Experiences Aim: to approach and analyze the marketing function within the same or other contexts and/or industries

• Chapter 16 The Role of Online Social Media on the Experience and Communication of Gay Events in a Tourist Destination: A Case Study of a Small-scale Film Festival in Nice
• Chapter 17 Marketing Experiences for Visitor Attractions: The Contribution of Theming
• Chapter 18 Marketing Culinary Tourism Experiences
• Chapter 19 Managing and Marketing Tourism Experiences: Extending the Travel Risk Perception Literature to Address Affective Risk Perceptions
• Chapter 20 Promotion Tools Used in the Marketing of Sport Tourism Experiences in a Mature Tourism Destination
• Chapter 21 The Role of Information and Communication Technologies (ICTs) in Marketing Tourism Experiences

Part IV Monitoring and Evaluating Tourism Experiences Aim: to consider and analyze issues and aspects related to the stage of post experience encounter

• Chapter 22 Memorable Tourism Experiences: Conceptual Foundations and Managerial Implications for Program Design, Delivery and Performance Measurement
• Chapter 23 Proposing an Experiential Value Model within the Context of Business Tourism
• Chapter 24 Consumer Travel Online Reviews and Recommendations: Suggesting Strategies to Address Challenges Faced within the Digital Context
• Chapter 25 Assessing Tourism Experiences: The Case of Heritage Attractions
• Conclusions: Issues and Challenges for Managing and Marketing Tourism Experiences
• About the Authors
• Index