The Handbook of Managing and Marketing Tourism Experiences

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Publication Date:

2016-12-28

Editors:

  • Marios Sotiriadis
  • Dogan Gursoy

Chapters:

Part I Planning: Design and Creating Tourism Experiences Aim: to consider and analyze related issues and aspects in various fields/contexts Part II Managing: Organizing and Delivering Tourism Experiences Aim: to analyze issues of managing tourism experiences within various contexts Part III Marketing: Communicating and Promoting Tourism Experiences Aim: to approach and analyze the marketing function within the same or other contexts and/or industries Part IV Monitoring and Evaluating Tourism Experiences Aim: to consider and analyze issues and aspects related to the stage of post experience encounter