When something goes wrong: Loto‐Quebec's strategy to concentrate the offer of slot machines in mini‐casinos

Abstract

Purpose

The purpose of this paper is to examine Loto‐Quebec's strategy as it adopts the new concept called Ludoplex.

Design/methodology/approach

The stakeholders' (public health representatives and police officials) viewpoint is obtained during interviews.

Findings

This paper concludes that the next year and a half will be decisive for the survival of a marketing strategy that still has to prove its worthiness.

Practical implications

This paper describes a new type of gaming operation that is compatible with an entertainment complex attracting families and older children. The concept has a potential for application in tourism destinations that allow gaming.

Originality/value

The paper provides the viewpoint of the new strategy announced by Loto‐Quebec by interviewing the stakeholders. It offers practical viewpoint for readers.

Citation

Alain, M., Dessureault, D., Brunelle, N. and Crête, C. (2009), "When something goes wrong: Loto‐Quebec's strategy to concentrate the offer of slot machines in mini‐casinos", Worldwide Hospitality and Tourism Themes, Vol. 1 No. 4, pp. 379-385. https://doi.org/10.1108/17554210911002219