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Article
Publication date: 1 January 2004

Peter Jones, David Hillier, David Turner and Daphne Comfort

The recent advent of betting exchanges, which allow customers to bet against each other, rather than against the bookmaker or betting shop chain, may herald a change in…

Abstract

The recent advent of betting exchanges, which allow customers to bet against each other, rather than against the bookmaker or betting shop chain, may herald a change in the nature of customer relationships within the sports betting market. This article outlines the size and current characteristics of the sports betting market, describes the emergence and operation of betting exchanges and discusses the possible impact that these exchanges may have on traditional sports betting transactions and markets.

Details

Management Research News, vol. 27 no. 1/2
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 1 July 2000

Peter Jones, Colin M. Clarke‐Hill and David Hillier

Gambling is big business in the UK with an annual turnover of some £25 billion and for the past 40 years betting shops have been the most prominent and visible element…

Abstract

Gambling is big business in the UK with an annual turnover of some £25 billion and for the past 40 years betting shops have been the most prominent and visible element within this market. This paper outlines the changes in the general locational pattern and the service environment of betting shops as a prelude to a description of the origins, characteristics and growth of sporting betting operations on the Internet. The paper then discusses some of the issues surrounding sporting betting on the Internet focusing particularly on the challenges it is seen to pose to traditional betting shop businesses.

Details

International Journal of Retail & Distribution Management, vol. 28 no. 6
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 3 September 2021

Alexandros Kalaitzakis, Petros Lois and Spyros Repousis

The purpose of this study is to empirically examine the efficiency of Greek fixed-odds (offline) betting market as offered by OPAP for the period 2016–2019.

Abstract

Purpose

The purpose of this study is to empirically examine the efficiency of Greek fixed-odds (offline) betting market as offered by OPAP for the period 2016–2019.

Design/methodology/approach

Using a four-year data sample of OPAP's opening and closing odds for football matches from all over the world and applying linear probability and probit models, the market efficiency is examined and the existence of possible anomalies is investigated.

Findings

The main findings of research suggest that although the odds are dominated primarily by favorite-longshot bias and secondarily by draw bias, this mispricing cannot prove profitable. However, the opening odds, the margin levels and the market structure provide information that is not fully captured by the closing odds, giving bettors profit opportunities. Thus, findings show that the semi-strong market efficiency is questionable. Finally, competition reduces commissions leading to more efficient odds.

Practical implications

The conclusions of this study are useful for football betting market and, particularly, for government authorities, bookmakers and bettors. Findings can be extended in future research to prediction tasks.

Originality/value

To the best of the authors’ knowledge, this is the first study about the Greek football betting market. The contribution to the literature lies on the one hand in the examination of a monopolistic land-based betting market, which is being squeezed and threatened by the more competitive online betting market, and on the other hand in the simultaneous examination of the opening and closing odds.

Details

EuroMed Journal of Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1450-2194

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Article
Publication date: 23 July 2020

Gbemi Oladipo Olaore, Bimbo Onaolapo Adejare and Ekpenyong Ekpenyong Udofia

Betting games have become a global industry worth billions of dollars providing employment to millions and contributing to the gross domestic product (GDP) of several…

Abstract

Purpose

Betting games have become a global industry worth billions of dollars providing employment to millions and contributing to the gross domestic product (GDP) of several countries. While there are debates and controversies surrounding betting games discourse, a growing body of literature shows that it has been exacerbated by growing unemployment rates. This paper aims to examine the nexus between the increasing involvement of youth in betting games and unemployment from the Nigerian perspective.

Design/methodology/approach

The study adopts simple random and stratified sampling techniques to select participants for the study. Three hypotheses were tested for this study and confirmatory factor analysis (CFA) and structural equation model (SEM) was used to test the hypotheses.

Findings

The three hypotheses tested in this study were coined from previous literature. The study established a direct link between technology advancement, promises of winning big coupled with bonuses while unemployment was not significant to youth involvement in betting games. The study also showed that playing betting games provides another source of income to the youth, who are already engaged in one form of work or another. Finally, youth involvement in betting games has created awareness regarding different sports in the world, while contributing to Nigeria’s economy.

Practical implications

As betting games centre as a business in Nigeria has contributed substantially and positively to unemployment in Nigeria; the Government of Nigeria are encouraged to streamline and regulate the activities of the sector such that they can contribute significantly to the country GDP and provide employment opportunities to the youths.

Originality/value

The research shows that the reason why betting games have a massive turnaround of youths in Nigeria is not majorly because of unemployment but as another means to a substantial financial individual/family income. Thus, Nigerian youths see betting games as an avenue to make more money. The study is the first of its kind to examine the nexus between betting games, technology and unemployment hence, its contribution to knowledge.

Details

Journal of Humanities and Applied Social Sciences, vol. 3 no. 3
Type: Research Article
ISSN:

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Article
Publication date: 12 March 2018

Minhyeok Tak, Michael P. Sam and Steven J. Jackson

Sport match-fixing has emerged as a complex global problem. The purpose of this paper is twofold. First, it critically reviews how match-fixing is typified as a policy…

Abstract

Purpose

Sport match-fixing has emerged as a complex global problem. The purpose of this paper is twofold. First, it critically reviews how match-fixing is typified as a policy problem. Second, it advances an analysis of the legal framework and regulatory system for sports betting as a causal source for “routinized” match-fixing.

Design/methodology/approach

This study extracts and synthesises (cross-national) materials from policies, media releases and scholarly works on the subject of match-fixing and sports betting. The analysis is framed by the contrasts between rational choice and sociological institutionalist approaches.

Findings

Match-fixing is typically attributed to: criminal organisations and illegal sports betting; vulnerable individuals; and failure of governance on the part of sports organisations. Each cause holds assumptions of utility-maximising actors and it is argued that due consideration be given to the fundamental risks inherent in legal sports betting regimes.

Research limitations/implications

Match-fixing in sport is a recurrent social problem, transcending national boundaries and involving a wide range of actors and, sporting disciplines and levels of competition. Within such an environment, it may matter little how strong the incentive structures and education programmes are, when betting on human beings is both normatively and cognitively advanced as a value and institutionally permitted as a practice.

Originality/value

This paper argues that legal betting regimes paradoxically contribute to routinised match-fixing because: for betting customers there is no qualitative, ethical difference between legal and illegal operators; and legalisation serves to normalise and legitimate the view of athletes as objects for betting (like cards or dice).

Details

Journal of Criminological Research, Policy and Practice, vol. 4 no. 1
Type: Research Article
ISSN: 2056-3841

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Article
Publication date: 1 December 2004

Peter Jones, David Hillier, David Turner and Daphne Comfort

This article provides market intelligence, by way of a narrative case study, relating to online retailing in an unusual setting. While the transaction between business and…

Abstract

This article provides market intelligence, by way of a narrative case study, relating to online retailing in an unusual setting. While the transaction between business and customers is generally seen as very much the dominant element in such retailing, customer‐to‐customer interactions are generating important e‐commerce niches. The case study presents an example, in the shape of “betting exchanges” in the UK, which allow customers to bet against each other rather than against the traditional betting shop. It briefly discusses some of the special challenges facing online retailers in general, outlines the size, structure and characteristics of the betting market, describes the emergence and operation of the betting exchanges, assesses their possible impacts on betting shops, and speculates about future developments.

Details

Marketing Intelligence & Planning, vol. 22 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 28 March 2008

Antje Cockrill, Mark Goode and Daniel Emberson

The concept of servicescape and its effect on consumer behaviour has been studied extensively in numerous areas of retailing. However, the role of servicescape in…

Abstract

Purpose

The concept of servicescape and its effect on consumer behaviour has been studied extensively in numerous areas of retailing. However, the role of servicescape in non‐traditional service settings has received comparatively little attention. The aim of this paper is to fill in some of this research gap by testing the effects of servicescape (ambience, layout and functionality) on consumer behaviour within UK betting shops, as part of the wider UK gambling industry.

Design/methodology/approach

In order to achieve this objective an exploratory research methodology was chosen. Firstly, three betting shops in the same metropolitan area were chosen as the base for interviews with managers and structured observations. This was complemented by fifty semi‐structured customer interviews from the same three betting shops. The use of these different methods allowed triangulation and validation of the results.

Findings

The key finding of this paper are that customers in betting shops appear to be unaffected by some of the elements of the servicescape. However, this research has found that signs, symbols and artefacts were regarded as critically important by consumers.

Research limitations/implications

Further, larger scale research is needed on the effects of servicescape in environments where consumption behaviour could be considered compulsive. This could includes, e.g. betting shops, arcades, casinos, bingo halls and National Lottery “shops.” Furthermore, this paper could also be used as the basis for further research on the e‐servicescape of the online gambling industry.

Practical implications

Some servicescape elements do not appear to affect betting shop customers greatly, but staff knowledge is important. Therefore, resources should be spent on improving staff knowledge rather than on other elements of the servicescape.

Originality/value

No prior empirical research has been found in this area.

Details

Marketing Intelligence & Planning, vol. 26 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 12 September 2016

Rodney Paul, Colby Conetta and Jeremy Losak

The purpose of this paper is to use financial market prices formed in betting markets as a measure of uncertainty of outcome and other factors as it relates to hockey…

Abstract

Purpose

The purpose of this paper is to use financial market prices formed in betting markets as a measure of uncertainty of outcome and other factors as it relates to hockey attendance in three top European leagues, the KHL, SHL, and Liiga. This is the first study of European hockey to use betting market odds to estimate the impact of home team win probability and uncertainty of outcome on attendance.

Design/methodology/approach

The design of this study is a multivariate regression model with log of attendance and percentage of arena capacity as dependent variables in two separate regressions. Controlling for other factors, the role of the home team win probability and its square are explored for individual game attendance.

Findings

Fans of the KHL and SHL are found to prefer to see their home team win, but also exhibit strong preferences for uncertainty of outcome. Fans of Liiga prefer to see the home team win, but do not exhibit as strong a preference for uncertainty of outcome. This differs from recent findings in the sport of baseball and from previous findings for the NHL.

Practical implications

Having a competitive league is not only important for television ratings, but also for in-person attendance in these European hockey leagues. Importance of uncertainty of outcome varies across leagues.

Originality/value

The paper uses financial market prices, betting market odds, as a measure of game expectations (home team win probability) and uncertainty of outcome and applies it to a new setting for three of the top European hockey leagues. The findings illustrate that uncertainty of outcome is important for the KHL and SHL, but statistically insignificant for Liiga.

Details

Managerial Finance, vol. 42 no. 9
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 1 February 1993

Peter Jones

Provides a case study of the changing service experience in theUK′s betting shops. Outlines the basic elements in the serviceexperience and examines the changes in both…

Abstract

Provides a case study of the changing service experience in the UK′s betting shops. Outlines the basic elements in the service experience and examines the changes in both the facilities and quality of betting shop environments and in the interpersonal components of the service encounter.

Details

International Journal of Retail & Distribution Management, vol. 21 no. 2
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 6 June 2016

Yean-Fu Wen, Ko-Yu Hung, Yi-Ting Hwang and Yeong-Sung Frank Lin

The purpose of this paper is to establish a social-network sp.orts lottery system to support users in predicting and simulating sports lottery betting. The community data…

Abstract

Purpose

The purpose of this paper is to establish a social-network sp.orts lottery system to support users in predicting and simulating sports lottery betting. The community data were generated to support user decision and featured instant game records and odds data synchronisation. Furthermore, the next development cycle were evaluated through a questionnaire.

Design/methodology/approach

An extended prototype website development methodology was applied to develop the system. An online sample was collected to evaluate the function, interface, operation, and prediction designs. The χ2 test and variance analysis were used to determine the association between facets and basic demographics. Finally, the regression model was used to identify the potentially essential predictors that influence the measurement facets.

Findings

The high frequency of Facebook users, sports lottery purchases, and sports game viewers prefer the ability to predict the results of future sports games as advanced decision-making functions. However, the agent-based virtual gift presentation function was the least preferred function.

Research limitations/implications

The study sample was limited only to users: who used PTT and Facebook; were of uneven age, education, and gender; and none segment groups. The study sample primarily comprised Taiwanese respondents. These differences might influence the practicality and prediction bias of the designed website and related models.

Practical implications

The proposed method integrates social-network messages with real-time data access by using APIs, crawler schemes, and prediction mechanisms that enable developers to devise strategies for obtaining high system satisfaction. The system can be improved by adding the results of future sports games and excluding authorised Facebook message posts.

Originality/value

A social-network-based sports lottery and prediction prototyping website was evaluated through a user-preference survey regarding design functions. The measurement results indicated that users share their opinions, predictions, and personal betting results and interact with their friends.

Details

Internet Research, vol. 26 no. 3
Type: Research Article
ISSN: 1066-2243

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