Creating the ultimate baby and toddler‐friendly environment

Abstract

Shows how store design and in‐store communications can make shopping trips easier and more fun for both parents and children. Outlines the core requirements: enough space to move around the store, ease of access from outside, and clear navigation and displays. Suggests how stores can improve the communication of their values: memorable window displays, strong departments using better POS, personal touches to encourage customer loyalty, graphics, highlighting prices and age ranges in busy areas like toys, and visual merchandising for impact. Includes the case study of Daisy and Tom’s department store in Manchester, UK, which was designed by Dalziel & Pow.

Citation

Cowles, S. (2002), "Creating the ultimate baby and toddler‐friendly environment", Young Consumers, Vol. 3 No. 3, pp. 41-48. https://doi.org/10.1108/17473610210813529