ICT‐enabled collectivity as a positive rural business strategy
International Journal of Entrepreneurial Behavior & Research
ISSN: 1355-2554
Article publication date: 1 August 2004
Abstract
This paper examines the development of Internet‐based, virtual business forums and their potential for overcoming some of the difficulties faced by business owners in rural areas. Rural environments provide challenges for business owners due to limited local markets and limited access to resources. The paper examines the success of collective action by business owners in rural environments in Scotland to establish Internet‐based business forums that seek to meet such challenges. Using case study methodology, the paper finds variable experiences and proposes a model of the process of collective action.
Keywords
Citation
Galloway, L., Mochrie, R. and Deakins, D. (2004), "ICT‐enabled collectivity as a positive rural business strategy", International Journal of Entrepreneurial Behavior & Research, Vol. 10 No. 4, pp. 247-259. https://doi.org/10.1108/13552550410544213
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited