To read this content please select one of the options below:

Internet consumer catalog shopping: findings from an exploratory study and directions for future research

Joseph M. Jones (Assistant Professor of Marketing, College of Business Administration, North Dakota State University, Fargo, North Dakota, USA)
Leo R. Vijayasarathy (Assistant Professor of MIS, College of Business Administration, North Dakota State University, Fargo, North Dakota, USA)

Internet Research

ISSN: 1066-2243

Article publication date: 1 October 1998

3218

Abstract

Internet shopping has received considerable attention in the popular press as the future of in‐home shopping. Although actual sales figures attributed to this direct mode of shopping are relatively modest in comparison to predictions, there are too many potential benefits to consumers and retailers alike to ignore Internet shopping as a fad. The authors present findings from an exploratory, empirical investigation of perceptions of Internet catalog shopping and more traditional print catalog shopping. The study extends previous research on strategy developments for direct modes of shopping and examines two factors (personality and important other people) that might influence perceptions. Preliminary results suggest that there are significant differences in individuals’ perceptions of Internet catalog shopping and print catalog shopping, and perceptions differ by individual differences in personality (levels of need‐for‐cognition) and influence of important other people. Finally, the authors present research propositions that deserve further attention.

Keywords

Citation

Jones, J.M. and Vijayasarathy, L.R. (1998), "Internet consumer catalog shopping: findings from an exploratory study and directions for future research", Internet Research, Vol. 8 No. 4, pp. 322-330. https://doi.org/10.1108/10662249810231069

Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

Related articles