To read the full version of this content please select one of the options below:

Virtual partners

Martin Fojt (Managing Editor, MCB University Press, Bradford, UK)

Internet Research

ISSN: 1066-2243

Article publication date: 1 June 1996

Abstract

Describes how one company, National Semiconductor Corp., has take a major step forward maximizing the potential of the Internet for its own benefit. Explains how the company began by studying and identifying its customer base. They then developed a means of using the Web to identify the information their customers required, and supplying it. Outlines the advantages of this method of disseminating information over traditional methods.

Keywords

Citation

Fojt, M. (1996), "Virtual partners", Internet Research, Vol. 6 No. 2/3, pp. 82-84. https://doi.org/10.1108/10662249610127355

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited