Virtual partners
Martin Fojt
(Managing Editor, MCB University Press, Bradford, UK)
147
Abstract
Describes how one company, National Semiconductor Corp., has take a major step forward maximizing the potential of the Internet for its own benefit. Explains how the company began by studying and identifying its customer base. They then developed a means of using the Web to identify the information their customers required, and supplying it. Outlines the advantages of this method of disseminating information over traditional methods.
Keywords
Citation
Fojt, M. (1996), "Virtual partners", Internet Research, Vol. 6 No. 2/3, pp. 82-84. https://doi.org/10.1108/10662249610127355
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited