To read the full version of this content please select one of the options below:

The relative importance of hotels and airlines to the business traveller

David C. Gilbert (Senior Lecturer in Tourism Marketing at the Department of Management Studies, University of Surrey, Guildford, UK.)
Lisa Morris (Retail Tourism Officer with the Royal Windsor Information Service, Windsor, UK.)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 November 1995

Abstract

Utilizes “critical incident analysis” to uncover business traveller attitudes to current changes in business travel policy. Examines the importance of flight and hotel arrangements as part of the motivation and satisfaction of the business traveller. The findings provide evidence of how the self‐esteem of travellers is affected. Also indicates that a “good hotel” and additional spare time are important factors which provide for higher levels of satisfaction.

Keywords

Citation

Gilbert, D.C. and Morris, L. (1995), "The relative importance of hotels and airlines to the business traveller", International Journal of Contemporary Hospitality Management, Vol. 7 No. 6, pp. 19-23. https://doi.org/10.1108/09596119510095352

Publisher

:

MCB UP Ltd

Copyright © 1995, MCB UP Limited