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The Product Life Cycle of Engineered Metals: A Comparative Analysis of the Application of Product Life Cycle Theory

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 February 1992

Abstract

Examines the use of Product Life Cycle (PLC) in analyzing the rise and fall in product demand. Applies the cycle stages: product development, introduction, growth, maturity, decline to the demand behaviour of industrial materials such as steel, aluminium, titanium. Relates the demand pattern of the Gross Domestic Product and the relative development of the national economy, e.g. USA. Concludes that the PLC invariably parallels the GDP.

Keywords

Citation

Nelson, E. (1992), "The Product Life Cycle of Engineered Metals: A Comparative Analysis of the Application of Product Life Cycle Theory", Journal of Business & Industrial Marketing, Vol. 7 No. 2, pp. 5-19. https://doi.org/10.1108/08858629210037173

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited