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Beware, the ad men are everywhere: They're so ingenious in getting to us

Strategic Direction

ISSN: 0258-0543

Article publication date: 23 August 2011

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

As marketers become increasingly adept in exposing us to advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do they annoy or please us?

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Keywords

Citation

(2011), "Beware, the ad men are everywhere: They're so ingenious in getting to us", Strategic Direction, Vol. 27 No. 9, pp. 26-28. https://doi.org/10.1108/02580541111159647

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited