Beware, the ad men are everywhere: They're so ingenious in getting to us
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
As marketers become increasingly adept in exposing us to advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do they annoy or please us?
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Keywords
Citation
(2011), "Beware, the ad men are everywhere: They're so ingenious in getting to us", Strategic Direction, Vol. 27 No. 9, pp. 26-28. https://doi.org/10.1108/02580541111159647
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited