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Organic milk: attitudes and consumption patterns

Helene Hill (Manchester Metropolitan University Business School, Department of Retailing and Marketing, Manchester, UK)
Fidelma Lynchehaun (Manchester Metropolitan University Business School, Department of Retailing and Marketing, Manchester, UK)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 August 2002

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Abstract

This article considers consumer attitudes and motivation towards organic food, and milk specifically. This is then linked to the resulting purchase behaviour. Based on a combination of secondary and primary research, the results indicate the dynamics between these concepts. The resulting discussion highlights the importance of the associated internal and external factors within this area, and their impact for marketing managers.

Keywords

Citation

Hill, H. and Lynchehaun, F. (2002), "Organic milk: attitudes and consumption patterns", British Food Journal, Vol. 104 No. 7, pp. 526-542. https://doi.org/10.1108/00070700210434570

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited