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Article
Publication date: 8 January 2024

Shalom Levy, Yaniv Gvili and Hayiel Hino

Social media sites facilitate electronic word of mouth (eWOM) communication among consumers of diverse cultures and ethnicities. Based on the theory of planned behaviour (TPB)…

Abstract

Purpose

Social media sites facilitate electronic word of mouth (eWOM) communication among consumers of diverse cultures and ethnicities. Based on the theory of planned behaviour (TPB), the present research proposes a conceptual framework for minority consumers' engagement in eWOM associated with the mainstream culture. The model incorporates social capital and social interaction as key factors that affect cross-cultural eWOM communication between minority and mainstream consumers. This research also aims to explore the responses of minority consumers to eWOM communications originating with members of the majority group.

Design/methodology/approach

A structural equation modelling (SEM) procedure was applied to data collected from social media (Facebook) users (N = 539) from two minority communities: Israeli Arab and Israeli Ultra-Orthodox Jewish minorities.

Findings

The findings show that: (a) minority consumers' engagement with eWOM is indirectly related to social capital, (b) this relationship is mediated by minority consumers' attitudes and their subjective norms regarding eWOM engagement with dominant cultural groups, (c) social interaction of minorities with the dominant culture enhances the influence of social capital on eWOM engagement and (d) behavioural engagement with eWOM varies across cultural minorities, depending on the minority group’s unique cultural characteristics.

Practical implications

The findings have managerial implications for practitioners who use social media in their marketing and business activities, as they demonstrate that the effectiveness of eWOM communication is contingent on the cultural characteristics of the ethnic minority consumer groups being targeted by managers.

Originality/value

The present research contributes to the theory of consumer engagement by demonstrating that engagement is contingent on the intercultural social context in which eWOM is communicated.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Expert briefing
Publication date: 5 November 2018

The premier’s preferred candidate, Zeev Elkin, was defeated in the first round on October 30. The mayor of Jerusalem is a prominent position and wields substantial influence, with…

Details

DOI: 10.1108/OXAN-DB239644

ISSN: 2633-304X

Keywords

Geographic
Topical
Expert briefing
Publication date: 27 May 2020

Religious communities and their COVID-19 responses.

Details

DOI: 10.1108/OXAN-DB252854

ISSN: 2633-304X

Keywords

Geographic
Topical
Article
Publication date: 28 May 2021

Yael Brender-Ilan and Avi Kay

This paper examines personal and situational factors that may contribute to biases in hiring decisions at the workplace, focusing on willingness to hire male gay or male Jewish…

340

Abstract

Purpose

This paper examines personal and situational factors that may contribute to biases in hiring decisions at the workplace, focusing on willingness to hire male gay or male Jewish ultra-Orthodox Jewish job candidates.

Design/methodology/approach

942 Jewish participants in Israel responded to an anonymous online questionnaire regarding a scenario addressing the possible employments of two male applicants: a homosexual and an ultra-Orthodox Jew. A variety of statistical tools, including regression analysis were performed to test hypotheses.

Findings

Findings show that social dominance orientation, conservatism, gender and religiosity as well as frequency of contact with the “unlike other” impacted on hiring intention of the participants. These relationships varied in strength and direction with regard to the two applicant types in question.

Practical implications

The explication of the phenomenon in question has both important theoretical and practical importance in a world where – concurrently – there exists increasing contact among individuals from different backgrounds and (perhaps not coincidently) increased signs of wariness of and discrimination toward those unlike ourselves. In light of economic costs related to discrimination – not to mention the personal costs to those discriminated against – organizations must better understand the dynamics of the phenomenon in question.

Originality/value

This is one of the first empirical examinations of the relative impact of personal and situational factors on hiring bias. In addition, it is the first study of its kind in Israel focusing on the mechanisms behind hiring bias toward gay males and ultra-orthodox males.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 40 no. 8
Type: Research Article
ISSN: 2040-7149

Keywords

Article
Publication date: 11 April 2008

Marvin Baker Schaffer and Leslie Schaffer Belay

The purpose of this paper is to postulate a political structure for Israel and a Palestinian State 25‐50 years from now.

Abstract

Purpose

The purpose of this paper is to postulate a political structure for Israel and a Palestinian State 25‐50 years from now.

Design/methodology/approach

The paper speculates that a Middle East Union modeled after the EU could enable stability and prosperity on a scale not now envisioned.

Findings

The paper speculates that oil will no longer be the global fuel of choice in 50 years. It is also speculated that long‐ and short‐range missile defenses will be reliable unlike today's systems. These will create new opportunities for successful collaboration in the Middle East.

Originality/value

The paper speculates that transportation, water, and power will be the key new elements of infrastructure needed to facilitate a Middle East Union. Nuclear desalination is postulated for the water and power and a light rail system connecting 15 cities in the Palestinian areas will be required.

Details

Foresight, vol. 10 no. 2
Type: Research Article
ISSN: 1463-6689

Keywords

Book part
Publication date: 28 December 2018

Miri Endeweld and Jacques Silber

Using data on food insecurity in Israel, this chapter suggests borrowing techniques from the literature on multidimensional poverty to measure food insecurity, a distinction being…

Abstract

Using data on food insecurity in Israel, this chapter suggests borrowing techniques from the literature on multidimensional poverty to measure food insecurity, a distinction being made between “nominal” and “real” food insecurity. Various counting techniques are then implemented, including the well-known approach of Alkire and Foster. The chapter ends with a section where, following recent work by Dhongde, Li, Pattanaik, and Xu (2016), a distinction is also made between “basic” and “non-basic” dimensions of food insecurity.

Details

Inequality, Taxation and Intergenerational Transmission
Type: Book
ISBN: 978-1-78756-458-9

Keywords

Abstract

The COVID-19 pandemic and its related economic meltdown and social unrest severely challenged most countries, their societies, economies, organizations, and individual citizens. Focusing on both more and less successful country-specific initiatives to fight the pandemic and its multitude of related consequences, this chapter explores implications for leadership and effective action at the individual, organizational, and societal levels. As international management scholars and consultants, the authors document actions taken and their wide-ranging consequences in a diverse set of countries, including countries that have been more or less successful in fighting the pandemic, are geographically larger and smaller, are located in each region of the world, are economically advanced and economically developing, and that chose unique strategies versus strategies more similar to those of their neighbors. Cultural influences on leadership, strategy, and outcomes are described for 19 countries. Informed by a cross-cultural lens, the authors explore such urgent questions as: What is most important for leaders, scholars, and organizations to learn from critical, life-threatening, society-encompassing crises and grand challenges? How do leaders build and maintain trust? What types of communication are most effective at various stages of a crisis? How can we accelerate learning processes globally? How does cultural resilience emerge within rapidly changing environments of fear, shifting cultural norms, and profound challenges to core identity and meaning? This chapter invites readers and authors alike to learn from each other and to begin to discover novel and more successful approaches to tackling grand challenges. It is not definitive; we are all still learning.

Details

Advances in Global Leadership
Type: Book
ISBN: 978-1-80071-838-8

Keywords

Expert briefing
Publication date: 14 May 2015

Prime Minister Binyamin Netanyahu formed a new government with a razor thin majority of religious parties on May 6. Under the coalition deal, secured just hours before the expiry…

Details

DOI: 10.1108/OXAN-DB199558

ISSN: 2633-304X

Keywords

Geographic
Topical
Expert briefing
Publication date: 14 March 2018

The disagreement was over a draft law extending ultra-Orthodox students’ exemption from military service, which nationalist politicians reject as unfair. This is part of a broader…

Details

DOI: 10.1108/OXAN-DB230395

ISSN: 2633-304X

Keywords

Geographic
Topical
Expert briefing
Publication date: 16 October 2020

Coronavirus policy has been hampered by intense infighting in Prime Minister Binyamin Netanyahu’s coalition government, undermining public support for him. The country is still…

Details

DOI: 10.1108/OXAN-DB256908

ISSN: 2633-304X

Keywords

Geographic
Topical
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