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1 – 10 of over 300000James Devlin, Christine Ennew, Sally McKechnie and Andrew Smith
This paper seeks to provide a detailed study of the impact of offers incorporating a time‐limit restriction on consumers in the context of price promotions. Time limited offers…
Abstract
Purpose
This paper seeks to provide a detailed study of the impact of offers incorporating a time‐limit restriction on consumers in the context of price promotions. Time limited offers are those where a pricing offer is only available for a specified, normally relatively short, period of time. Although price promotions have been the subject of much previous research, a detailed study of the effects of time limit restrictions on consumer behavior is warranted.
Design/methodology/approach
The study incorporates an experimental approach whereby the impact of time‐limited and non time‐limited offers on consumers' assessments of value and search and purchase intentions are isolated.
Findings
Findings show that the presence of a time limit does not impact directly on perceptions of value or search and purchase behavior. A marginally significant interaction effect between time limit and discount size is present, impacting in particular on search behavior.
Research limitations/implications
The research was carried out in the context of a consumer durable good (TV) and it is recommended that the study is replicated in other contexts, such as services and packaged goods, to ensure that the results reported here are generalisable.
Practical implications
The results suggest that policy makers should not assign significant time and resources to investigating influences of alleged false time limit promotion, as the findings would lead to the conclusion that such resources would be better used controlling other forms of misleading advertising and promotion. Marketing managers should note that time limited offers have no significant impact on consumer perceptions or purchase intentions.
Originality/value
The paper is of value to both the policy making community and practitioners and provides important and original insights into the minimal impact of time limit restrictions on consumers' evaluation of price promotion offers and subsequent behavioral intentions.
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The object of this research is the reconstruction of the existing legal response by European Union states to the phenomenon of immigration. It seeks to analyse the process of…
Abstract
Purpose
The object of this research is the reconstruction of the existing legal response by European Union states to the phenomenon of immigration. It seeks to analyse the process of conferral of protection.
Design/methodology/approach
One main dimension is selected and discussed: the case law of the national courts. The study focuses on the legal status of immigrants resulting from the intervention of these national courts.
Findings
The research shows that although the courts have conferred an increasing protection on immigrants, this has not challenged the fundamental principle of the sovereignty of the states to decide, according to their discretionary prerogatives, which immigrants are allowed to enter and stay in their territories. Notwithstanding the differences in the general constitutional and legal structures, the research also shows that the courts of the three countries considered – France, Germany and Spain – have progressively moved towards converging solutions in protecting immigrants.
Originality/value
The research contributes to a better understanding of the different legal orders analysed.
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Joshua Fogel and Marcelle Kim Setton
A number of types of scarcity messages are often used in Internet advertisements, but all these types have not been directly compared to each other.
Abstract
Purpose
A number of types of scarcity messages are often used in Internet advertisements, but all these types have not been directly compared to each other.
Design/methodology/approach
College students (n = 789) were surveyed about five advertising choices for luxury skin-care products consisting of scarcity messages of high-demand, low-stock, limited-time, countdown timer and regular advertising without any scarcity message. Outcomes were product classification attitudes of functional and symbolic and psychological attitudes of persuasion knowledge and advertising skepticism.
Findings
The study found that high-demand message had greater functional attitudes and greater symbolic attitudes than regular advertising. Limited-time message had greater symbolic attitudes than regular advertising. High-demand message had lower advertising skepticism attitudes than regular advertising.
Practical implications
The authors recommend that when a luxury skin-care product is in high demand, that marketers should use high-demand messages in their advertising. Marketers of luxury skin-care products may also benefit from using limited-time message advertisements.
Originality/value
This is the first study to directly compare the scarcity message advertising types of high-demand, low-stock, limited-time, countdown timer with regular advertising without any scarcity message.
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Knight's Industrial Law Reports goes into a new style and format as Managerial Law This issue of KILR is restyled Managerial Law and it now appears on a continuous updating basis…
Abstract
Knight's Industrial Law Reports goes into a new style and format as Managerial Law This issue of KILR is restyled Managerial Law and it now appears on a continuous updating basis rather than as a monthly routine affair.
The speed of computing and other automated processes plays an important role in how the world functions by causing “time compression”. This paper aims to review reasons to believe…
Abstract
Purpose
The speed of computing and other automated processes plays an important role in how the world functions by causing “time compression”. This paper aims to review reasons to believe computation will continue to become faster in the future, the economic consequences of speedups and how these affect risk, ethics and governance.
Design/methodology/approach
A brief review of science and trends followed by an analysis of consequences.
Findings
Current computation is far from the physical limits in terms of processing speed. Algorithmic improvements may be equally powerful but cannot easily be predicted or bounded. Communication and sensing is already at the physical speed limits, although improvements in bandwidth will likely be significant. The value in these speedups lies in productivity gains, timeliness, early arrival of results and cybernetic feedback shifts. However, time compression can lead to loss of control owing to inability to track fast change, emergent or systemic risk and asynchrony. Speedups can also exacerbate inequalities between different agents and reduce safety if there are competitive pressures. Fast decisions are potentially not better decisions, as they may be made on little data.
Social implications
The impact on society and the challenge to governance are likely to be profound, requiring adapting new methods for managing fast-moving and technological risks.
Originality/value
The speed with which events happen is an important aspect of foresight, not just as a subject of prediction or analysis, but also as a driver of the kinds of dynamics that are possible.
Keith S. Coulter and Anne Roggeveen
Information typically posted on group buying websites includes number of previous buyers, whether a limit has been placed on purchase number, and the time remaining until the deal…
Abstract
Purpose
Information typically posted on group buying websites includes number of previous buyers, whether a limit has been placed on purchase number, and the time remaining until the deal expires. The purpose of this paper is to demonstrate that these factors may interact such that, under certain circumstances, purchase likelihood is reduced.
Design/methodology/approach
The paper first examines actual online data; the authors then follow this with a 2×2×2 experiment in which they demonstrate psychological process.
Findings
Providing previous‐buyer‐number information can have a positive effect on a consumer's decision to purchase at an online group buying website (e.g. Groupon). Imposing a purchase limit can increase these positive effects, but providing information on time‐to‐expiration (if it is relatively long) can negate the effects. Both perceived value and anticipated regret are found to be mediating factors.
Research limitations/implications
It is possible that effects may be attenuated as a result of product familiarity.
Practical implications
Retailers should pay particular attention to the timing or pattern of purchases on group buying websites, and provide information accordingly.
Originality/value
This paper is the first to show how the three factors noted previously may interact to reduce purchase intentions.
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Michelle Childs and Byoungho Ellie Jin
Many fashion brands employ growth strategies that involve strategically aligning with a retailer to offer exclusive co-brands that vary in duration and perceived fit. While growth…
Abstract
Purpose
Many fashion brands employ growth strategies that involve strategically aligning with a retailer to offer exclusive co-brands that vary in duration and perceived fit. While growth and publicity are enticing, pursuing collaboration may change consumers' evaluation of the brand. Utilising commodity and categorisation theory, this research tests how a brand may successfully approach a co-brand with a retailer.
Design/methodology/approach
Three experimental studies manipulate and test the effect of co-brand duration (limited edition vs ongoing) (Study 1), the degree of brand-retailer fit (high vs low) (Study 2), and its combined effect (Study 3) on changes in consumers' brand evaluation.
Findings
Results reveal that consumers' evaluations of brands become more favourable when: (1) brand-retailer co-brand make products available on a limited edition (vs ongoing) basis (Study 1), (2) consumers perceive a high (vs low) degree of brand-retailer fit (Study 2) and (3) both conditions are true (Study 3).
Research limitations/implications
In light of commodity and categorisation theory, this study helps to understand the effectiveness of a brand-retailer co-branding strategy.
Practical implications
To increase brand evaluations, brands should engage in a limited edition strategy, rather than ongoing when collaborating with retailers. It is also important to select an appropriately fitting retailer for a strategic partnership when creating a co-brand.
Originality/value
While previous studies highlight the importance of perceived fit upon extension, perceived fit between brand and retailer co-brand had yet to be investigated. Additionally, this research investigates changes in brand evaluations to more accurately understand how co-branding strategies impact the brand.
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Jungkun Park, Dongyoup Kim and Hyowon Hyun
The purpose of this study is to investigate the evaluation of desirability/feasibility and adoption intention for the self-service technology of “older” consumers. This study also…
Abstract
Purpose
The purpose of this study is to investigate the evaluation of desirability/feasibility and adoption intention for the self-service technology of “older” consumers. This study also aims to show that the evaluation of desirability/feasibility and adoption intention varies depending on the type of customer value provided by self-service technology. Moreover, the authors improve the understanding of “older” consumers by comparing the adoption behavior through three proxies that express consumer aging: chronological age, subjective age and future time perspective.
Design/methodology/approach
This study was performed as an experimental design by manipulating advertisement messages of self-service technology for online grocery shopping according to customer values. There are two analytic methods applied in this study. First, the current study compares the effects of chronological age, subjective age and the future time perspective on the evaluation and adoption intention of self-service technology by using structural equation modeling. Second, this study examines the moderation effect of customer values by conducting a multi-group analysis.
Findings
The results of current research indicate that the future time perspective explains participants’ evaluation and adoption intention of self-service technology compared to chronological age and subjective age. Specifically, participants who perceive their future time to be limited, rather than expansive, negatively assess the expected desirability and feasibility of self-service technology. In addition, the results of the moderation test show that the future time perspective affects more significantly the evaluation and adoption intention of self-service technology when the functional value is emphasized rather than emotional or social value.
Research limitations/implications
The results of this study showed that the effect of future time perspective on expected desirability and feasibility was almost significant in each sub-dimension, but there were relatively few factors influencing trial intention. In this respect, it is necessary to look into the impact of the details of desirability and feasibility along with other variables known to influence the adoption of self-service technology related to aging. It would be meaningful to find and operationalize items that are valid for older consumers, rather than the desirability and feasibility elements typically applied to self-service technology.
Originality/value
This study contributes to the extension of the socioemotional selectivity theory that has been suggested to interpret older consumers’ behaviors. This research applies the concept of future time perspective to the assessment of desirability and feasibility and adoption intention. At the same time, for the marketing managers, the comparison between proxies that represent aging proposes the ways to attract “older” consumers with appropriate emphasis on customer values.
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“All things are in a constant state of change”, said Heraclitus of Ephesus. The waters if a river are for ever changing yet the river endures. Every particle of matter is in…
Abstract
“All things are in a constant state of change”, said Heraclitus of Ephesus. The waters if a river are for ever changing yet the river endures. Every particle of matter is in continual movement. All death is birth in a new form, all birth the death of the previous form. The seasons come and go. The myth of our own John Barleycorn, buried in the ground, yet resurrected in the Spring, has close parallels with the fertility rites of Greece and the Near East such as those of Hyacinthas, Hylas, Adonis and Dionysus, of Osiris the Egyptian deity, and Mondamin the Red Indian maize‐god. Indeed, the ritual and myth of Attis, born of a virgin, killed and resurrected on the third day, undoubtedly had a strong influence on Christianity.
This paper proposes a holistic institutional approach to provide insight into the policy reforms necessary to progressively achieve compliance with internationally recognized…
Abstract
This paper proposes a holistic institutional approach to provide insight into the policy reforms necessary to progressively achieve compliance with internationally recognized labor-related human rights. Drawing on institutions theory from political economy, the paper reframes international legal norms as holistic institutions, comprised of rules, social norms, and actual behaviors, the so-called rules of the game. In this way, problems in implementing labor-related human rights that may result in violations of international law are also considered as employment practices and, like other employment practices, are embedded in a web of formal and informal rules – institutions that govern work and employment. Based on the understanding that institutions contribute to violations, this holistic institutional approach also includes a framework to improve regulation and compliance based on Harold Koh's compliance theory from international law. The approach is illustrated using the example of forced obligatory overtime in textile assembly (maquilas) in Honduras and Nicaragua.