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Recently there has been a resurgence in the study of how ideas shape policies. Two perspectives which dominate this literature are what Habermas has called the empirical‐analytical tradition and historical‐hermeneutic tradition. These two epistemological positions represent contrasting views. They depict very different pictures of how ideas sway popular values and the policy choices confronted by policymakers. Each also raises important questions about how the processes of knowledge formation and promotion unfold and what actors play a dominant role in furthering these developments.

Large, influential and profitable young adults are being targeted for fast fashion that negatively impacts the environment. The transition from a fast to an environmentally friendly slow fashion is a challenging process and culturally dependent. The process starts with slow fashion idea adoption. Thus, the authors modified an information acceptance model (IACM) to examine information characteristics (idea/information quality, credibility, usefulness, source credibility) and consumer factors (need for idea and attitudes) impacting intentions to adopt the slow fashion idea in Canada, South Africa (individualists) and China (collectivists).

Cross-sectional data were collected from South African (n = 197), Chinese (n = 304) and Canadian (n = 227) young adults (18–35 years old) at universities in metropolitan cities. Partial least squares structural equation modeling was used to analyze the data.

The results show that while most information characteristics and consumer factors are vital for slow fashion attitudes and intention formation, information quality and trust in the sources were a problem in individualistic cultures as opposed to the collectivist culture. This finding confirms the greater tendency of collectivists to trust disseminated information on environmental issues. In all cultures, attitudes impacted idea adoption intentions. On testing IACM, the multigroup analyses showed no significant differences between young adults in the individualistic cultures. Attitudes mediated most relationships and were highly explained by IACM (South Africa, 49.6%; China, 74.5%; and Canada, 64.5%).

In emerging and developed markets, this study informs environmentalists and green fashion brands of information characteristics that can create positive attitudes and slow fashion idea adoption intentions among influential young adults.

Contemporary companies are operating under challenging and volatile circumstances, but at the same time they are also conditions which provide companies with powerful opportunities on an unprecedented scale. Marketers have a key role in the process of facing these challenges. By taking a lead in the process of implementing sustainability into marketing strategies, they can create sustainable company growth. The success of this process is determined by whether or not the concept of sustainability marketing becomes fundamental in the company. Sustainability marketing should be embedded at the heart of any corporate strategy and become integral to that strategy, not just a part of it or to supplement it. The aim of this chapter is to discuss the influence of the sustainable development concept on marketing strategy. To begin with, the chapter examines how the development of this concept influenced the understanding of the essence of the functioning of modern enterprises. Next, the process of managing an organization in the context of sustainable development as well as the idea of a company’s sustainable market orientation as a source of its financial and market success are discussed. The final part focuses on identifying the role of marketing in implementing the concept of sustainable development as well as clarifying the assumptions of sustainability marketing.

Business excellence relies heavily upon sustainable innovation. Still, sustainable innovation is an emerging concept in business practices and has yet to reach a common perception among small- and medium-sized enterprises (SMEs). This study aims to address sustainable innovation in SMEs and the factors driving sustainable innovation development.

An exploratory study was conducted to gain insight into the emerging concept of sustainable innovation in the SMEs’ context. Empirical evidence was collected from five case studies. Twenty-five interviews were conducted.

This study findings show that SMEs have different ways of understanding sustainable innovation, resulting in different approaches to integrate sustainable innovation into their business. In SMEs, sustainable innovation may not be a fixed concept due to its ambiguous boundaries and various ways of understanding. External and internal factors are driving SMEs’ sustainable innovation. It depends mainly on organizational culture and the capabilities of SMEs and their members in terms of cooperation and integration in work teams, conditions to achieve consensus, articulation of activities, coherence and commitment to the firms’ objectives. These factors collide and enhance each other and positively impact SMEs’ sustainable innovation.

The scientific relevance of this study lies in the integration of sustainable innovation research in the context of SMEs. There has been limited exploration of how SMEs perceive and engage in sustainable innovation and the factors that drive sustainable innovation development outside of large firms. This study empirically explored the concept of sustainable innovation in the context of SMEs to understand underlying factors related to sustainable innovation.

Sustainability refers to an organization's activities that demonstrate the inclusion of social and environmental concerns in operations and in interactions with stakeholders (van Marrewijk, 2003). Presenting a framework for developing sustainability leaders, this chapter outlines the principles required for sustainable leadership. Sustainable principles are grounded in changes in thinking, knowing, and doing. These fundamentals can be summed up as developing sustainable thinking, building a sustainable knowledge base, and learning the latest ecologically based frameworks for use in organizations.

Beginning from the 1990s, the concept of sustainable development has been purposefully implemented by the most advanced economic actors including separate regions, countries, companies, and individuals. Consumer behaviour is also changing: the most advanced consumers who care about their own health and are aware of the environmental issues, change their behaviour to the conscious consumption patterns. However, most do so under the influence of companies promoting sustainable value propositions, or under the influence of government policy that encourages sustainable behaviour. Within the chapter ‘Dimensions of conscious consumption’, the authors consider consumption patterns evolution from traditional (patriarchal) consumption pattern through hedonic consumption to sustainable and conscious consumption patterns. The authors analyse transformation mechanisms of consumption patterns and how they affect changing consumer behaviour from traditional to conscious behaviour. As a result, a typology of sustainable value propositions for conscious consumers was formed, with the comparative analysis of four sustainable value proposition models: Driven by humanistic philosophy, Unique market position, Driven by government policy, and Leadership in sustainable innovations. Cases of Bouchee (Russian coffee shop and bakery chain) and Enjoy the Run (sport club for recreational running lovers) were analysed as the examples of companies implementing the considered models.

The tourism industry is known to be both famous and infamous in a way that there is a blurred line between how much tourism is sustainable and how much it is not. However, there is no denying of the fact that the industry is in need of innovative and upgraded mechanisms to ensure sustainability. Technology, on the other hand, is making great strides in providing support to ensure sustainable development across various sectors. Taking cues from the existing work, this chapter investigates the various facets of technology in imbibing sustainability, especially in the tourism sector, and proposes a framework for technology-led sustainable tourism development process. The chapter concludes that both technology and sustainable development concept share the common principles of being holistic, futuristic and interrelated (integrated). Therefore, technology can be a proper solution to develop a sustainable model.

The purpose of this exploratory study is to examine the development of entrepreneurial opportunities within the context of environmentally‐sustainable business. The “4P” creativity framework (person, process, press/situation, and product) was used.

Three cases were used to examine opportunity development. Each case involved an entrepreneur in the process of starting a new environmentally‐friendly business. The entrepreneurs were interviewed on a weekly basis.

Findings suggest that the 4Ps are useful framework for examining entrepreneurial opportunity development. Furthermore, they are strongly interrelated.

Given their inherent creative nature, a creativity perspective is useful for examining opportunities. Additionally, the findings suggest that future research should consider the interaction within the constellation of creative factors – person, process, press and product – when using a creativity perspective.

This study provides one of the few accounts of the development of entrepreneurial opportunities in which data were collected contemporaneously.

This research aims to analyze the evolution of sustainable building rating tools in the United States of America over approximately 30 years. It analyzes the shift from addressing purely environmental concerns to embracing a holistic approach that includes economic and social considerations.

By conducting a comprehensive literature review and analysis, this research systematically examines the differences among sustainable building rating tools (SBRTs). It establishes a decision-making support framework for stakeholders based on existing literature, standards and emerging trends.

Expected findings include insights into the evolution and distinctions among SBRTs. The research is expected to reveal the progression of SBRTs from purely focusing on environmental dimensions to exploring a broader scope that includes economic and social dimensions. The decision-making support framework and forward-looking perspective aim to guide stakeholders in tool selection and offer insights for future developments.

The focus of this research primarily centers on SBRTs, which originated in the United States of America, thereby excluding famous global tools such as BREEAM and CASBEE. Therefore, the research outcomes are particularly appropriate to the context of the United States of America. In addition, specific indicators within the general indicators system are not entirely independent of each other, leading to interrelationships between different indicators during the evaluation process. Moreover, in terms of data availability, the early versions of various SBRTs suffered from information gaps, potentially introducing ambiguity in the description of specific indicators, which could influence the weighting results.

This research contributes original perspectives by offering a nuanced understanding of the dynamic nature of sustainable building practices. The decision-making support framework adds practical value, assisting stakeholders in selecting diverse certification options. It also contributes to the original body of knowledge by providing insights for future developments in sustainable building practices and certifications.

This chapter explores various theoretical and practical issues of sustainable tourism approaches in industrial areas. This includes applying sustainability approaches and ideas to the growing domain of industrial tourism. The essence, main definitions, and provisions of industrial and sustainable tourism are discussed and summarized, focusing on the use of tourist potential in former and current industrial areas. The case study of sustainability-based industrial tourism development was carried out in three tourist destinations in the USA and Germany: Lowell (USA), the Ruhr River basin, and Papenburg (Germany). Examples of best practices and possibilities for implementation in Armenia are also discussed. Particularly, the use of tourist attractions of mining and metallurgical industries and the “revival” of former industrial enterprises for touristic, cultural, cognitive, and entertainment purposes are framed as priority activities.