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This study aims to offer authors’ humble yet unique experiences about developing an undergraduate sociology programme in an increasingly divided city.

In this study, the authors reflect upon the development of a new sociology programme in Hong Kong in which a wide spectrum of expectations from different stakeholders, together with their own sense of mission towards sociology education, have set a very challenging stage.

Developing an undergraduate sociology programme has never been easy, and there is no self-complacence as far as developing a programme that is of both academic and social values.

This paper offers a first-hand account of how sociology educators have developed a new sociology programme in a unique social context.

This chapter discusses the impact of the sociological imagination and ethnographic research methods on identifying the ‘real’ nature of conceptualized phenomena. The examination is done by comparing the researcher’s experience of work-related precarity in ethnographic methods and in the researcher’s personal circumstances immediately following the fieldwork. Such a juxtaposition shows what had been emphasized by ethnography and the effects of the researcher’s social context on the concepts under study. In the case of fieldwork, many of the practical difficulties of precarious work were encountered. However, the context of being an ethnographer altered how work precarity was felt. In the personal circumstances that followed the fieldwork, precariousness was strongly felt in a more general manner. This occurred in a discrete event that involved multiple factors of employment, housing, institutions relied on, and personal relationships. Such differences between fieldwork and personal circumstances illuminate on the tendency to isolate phenomena in fieldwork, which poses the risk of making ethnographic reality out of ideal types.

In an era of polycrisis, we argue that responsible leaders need to unlearn common thinking patterns imprinted by old (management) paradigms in order to find new solutions to the grand challenges of our time. To be able to overcome the “crisis of the imagination” and spur narratives about more sustainable futures, leaders need to update and restructure their skill sets and invest in developing anticipatory and futures (thinking) skills, as well as futures literacy as a competence. To achieve this on the student level, we also need to rethink business and management education at the university level by challenging the ways we teach, i.e., teaching pedagogics, as well as the content and story we want to tell about the future of management. Thus, with this chapter, we aim to rethink pedagogical methods and tools by introducing educators to potential pathways for equipping students with adequate skills to be able to “use-the-future”. As the process of unlearning is difficult, we argue that we need to venture out of the business discipline and push the barriers of the business and management curriculum so as to be able to further unleash creativity and imagination. To achieve this aim, we propose the integration of methods and approaches from art-related disciplines, such as theater, visual arts, or design, into the business curriculum.