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Social media such as Facebook thrive with the arrival of Web 2.0. This chapter merges traditional social network analysis (SNA) with symbolic interactionism (SI) to create a hybrid method of SNA to allow researchers to study the sociability found in Facebook. The discussion begins with identifying a common ground of SNA and SI, found in Georg Simmel’s work, and then develops methodological procedures to locate cliques in Facebook networks. A visualization technique is also suggested to further single out the social forms found in Facebook.

The archaeological record of small-scale societies is replete with examples of people expending considerable labor to craft both places and objects for communal rituals. Archaeologists often infer these efforts to have been the product of aspiring elites. This chapter focuses instead on the larger community responsible for the construction of places and objects, through a ritual economy analysis of the social logic people use to organize the production of ritual places and paraphernalia. A review of ethnographic and archaeological data suggests that the production of communal ritual places often involves the creation of sociograms, while the production of objects for use within these places encompasses a web of complementary and competitive relations. Two examples of large-scale communal ritual spaces, the early British Neolithic causewayed enclosures and the Ohio Hopewell geometric earthworks, are explored in light of these ethnographic and archaeological patterns.

The study examines how late adolescents use the resources embedded in their social network to obtain the information and support they need to do their homework. A particular attention is paid to how social network sites (SNSs) are used and perceived by late adolescents for academic help seeking.

This qualitative study uses in-depth interviewing and critical incident technique. An egocentric approach to Social Network Analysis is also employed to examine the core social network of each participant.

Most adolescents had a solid personal social network but did not always fully take advantage of the resources embedded in it for schoolwork. Availability was the most important criteria for deciding who to approach. SNSs were often used to obtain the help they needed, although phone calls and in-person visits were considered more efficient in certain situations.

This study draws on a small purposive sample that may limit generalization. This research contributes to our understanding of the resources late adolescents have access to within their core social network, the way they take advantage (or not) of these resources for schoolwork, and the role SNSs play in the process. Findings have implications for services that educators and school librarians should provide to support the educational needs of late adolescents.

This study contributes more generally to our understanding of late adolescents’ use of people as primary sources of information to complete school-related homework.

Most of us have experienced the “small world” phenomenon; you meet a stranger while traveling or waiting in a queue, for example, and begin to discuss where you are from, what type of work you do, or why you are at this certain location. Surprisingly, you and the stranger discover you both know the same person, possibly from your hometown, academic department, or children's school. You both remark “what a small world” and then go on your way. Small worlds are just one example of social networks, or how individuals know one another. Social scientists have been interested in this phenomenon since the 1930s and have developed network analysis tools to gain an understanding of how social networks are formed and evolve. These methods have improved significantly over the past 15 years and may provide an informative lens through which to investigate international entrepreneurship (IE).

Throughout this chapter you will be exposed to the meaning and types of ethnographic research. An emphasis will be made on the use of ethnography in hospitality and tourism settings. Variations of ethnography such as netnography, chrono ethnography, and ethnographic interviews are explained along with their benefits and drawbacks. This chapter includes guidance on how to conduct an ethnography including the scope and context, length of the project, access to and selection of informants, position of the researcher, issues of concealment or disclosure, and the language used to write the ethnographic narrative. Furthermore, you will be exposed to some of the principal forms of analysis in ethnography including thematic, domain, taxonomic, componential, sociograms, and typologies. Finally, this chapter provides examples of some of the main decisions involved by a researcher engaged in ethnographic inquiry.

The structural holes to which a person is connected are embedded in a broader organization or market. High status in the broader context signals a reputation that can make a would-be broker more attractive, more likely to engage opportunities to broker, and allay audience concerns about proposed brokerage. The implications are correlation and contingency. We offer illustrative evidence of both implications and conclude that status and structural holes are so closely related in concept and fact that advantage is more clearly revealed when the two network forms are analyzed together as complements defining the hubs in a network.

The application of network theory and social network analysis (SNA) to tourism and hospitality is recent. Nonetheless, several authors have been applying the method contributing to regional planning, local-level tourism networks, tourism policy and governance, innovation, entrepreneurship, knowledge transfer, and learning. This chapter aims to characterize the use of SNA in tourism and hospitality research. Specifically, it intends to: (i) present the framework of SNA in a methodological perspective; (ii) perform a bibliometric analysis of SNA use in tourism and hospitality research; (iii) systematize the dimensions and metrics that researchers can use to apply SNA, namely the relevance for tourism; and (iv) present a case study analyzing tourism innovation networks. This chapter brings important contributions to tourism and hospitality research and practice, by focusing on the theoretical framework and practical application of SNA, providing relevant conceptual and practical knowledge that will empower researchers to use this method in tourism and hospitality studies.

What is the scope of brokerage network to be considered in thinking strategically? Given the value of bridging structural holes, is there value to being affiliated with people or organizations that bridge structural holes? The answer is “no” according to performance associations with manager networks, which raises a question about the consistency of network theory across micro to macro levels of analysis. The purpose here is to align manager evidence with corresponding macro evidence on the supplier and customer networks around four-digit manufacturing industries in the 1987 and 1992 benchmark input–output tables. In contrast to the manager evidence, about 24% of the industry-structure effect on industry performance can be attributed to structure beyond the industry's own buying and selling, to networks around the industry's suppliers and customers. However, the industry evidence is not qualitatively distinct from the manager evidence so much as it describes a more extreme business environment.