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Article
Publication date: 11 December 2019

Maryam Tofighi, Bianca Grohmann and H. Onur Bodur

This paper aims to examine to what extent congruity between ethical attributes (i.e. product attributes with positive implications for the environment, human rights, social issues…

1376

Abstract

Purpose

This paper aims to examine to what extent congruity between ethical attributes (i.e. product attributes with positive implications for the environment, human rights, social issues and animal welfare) and brand concept (i.e. the unique meaning associated with a brand in consumers’ minds) influences consumers’ evaluations of brands offering ethical attributes.

Design/methodology/approach

Four studies involving North American consumers empirically tested the moderation effect of brand concept on consumer evaluations of ethical attributes and the mediating role of perceived congruity.

Findings

This research finds an interactive effect of ethical attribute type and brand concept on brand evaluations, such that congruent ethical attribute–brand concept pairings (i.e. a utilitarian [symbolic] ethical attribute offered by a brand with a utilitarian [symbolic] brand concept) result in more favorable brand evaluations (Studies 1, 2, 3 and 4). Consumers’ perceptions of congruity between ethical attributes and brand concepts mediate this interactive effect (Studies 2 and 3). Moreover, a positive congruity effect of ethical attributes and brand concepts emerges at higher levels of conspicuous brand consumption (Study 4).

Research limitations/implications

It is important to acknowledge that the current research did not specifically consider the case of utilitarian and symbolic ethical attribute offerings by luxury brands. This is a question that is left to future investigations.

Practical implications

For marketing managers, findings indicate that brands gain from ethical attribute introductions only when these attributes are congruent with the brand concept. In addition, brands benefit to a greater extent from offering congruent ethical attributes when brand consumption is conspicuous.

Originality/value

The findings of this research contribute to the literature on the effect of ethical attributes on consumers’ responses to brands and highlight the importance of brands’ choice of ethical attributes.

Details

European Journal of Marketing, vol. 54 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

Abstract

Details

International Journal of Sociology and Social Policy, vol. 12 no. 4/5/6/7
Type: Research Article
ISSN: 0144-333X

Article
Publication date: 14 September 2015

Christian Linder

The purpose of this paper is to analyze the relation between perceived cultural distances and the willingness to adjust symbolic leadership by expatriates. Further, it is asked…

Abstract

Purpose

The purpose of this paper is to analyze the relation between perceived cultural distances and the willingness to adjust symbolic leadership by expatriates. Further, it is asked whether this adjustment has the potential to increase their acceptance as leader by the foreign workforce.

Design/methodology/approach

The research derives testable propositions from symbolic leadership theory and the theory about cultural distance and transfers them into a structural equation model in order to identify the impact of cultural distance on expatriates’ adjustment effort. Therefore, an empirical investigation among German expatriates in the Philippines was conducted.

Findings

The study contributes to the understanding of symbolic leadership in several unique ways. It is found that there is a relationship between perceived cultural distance and a willingness for symbolic leadership behavior in order to reduce social sanctions caused by unappropriated symbolism. The study shows that willingness to adopt foreign symbols does not lead to an increased acceptance.

Originality/value

This research implies that the willingness alone is not sufficient if the appropriate cultural knowledge and required skills do not exist. Thus, this study points to the importance of expatriates’ cultural knowledge for the success of foreign assignments.

Details

Journal of Global Mobility, vol. 3 no. 3
Type: Research Article
ISSN: 2049-8799

Keywords

Article
Publication date: 1 March 2006

Juan Miguel Aguado

To provide a theoretical context for the application of F. Geyer's work on alienation in highly complex societal environments to the study of the social and cultural impact of the…

1412

Abstract

Purpose

To provide a theoretical context for the application of F. Geyer's work on alienation in highly complex societal environments to the study of the social and cultural impact of the mass media and cultural industries.

Design/methodology/approach

A macro‐sociological approach provides the ground for the insertion of Geyer's concepts of alienation and vicarious experience into Luhmann's theory of the mass media. The second‐order cybernetics conception of endogenous information is here taken as a systemic insight to the idea of experience in cultural studies and social psychology.

Findings

Provides a theoretical basis for the use of experience as an observational concept in the study of the social and cultural impact of media dynamics, posing interesting links with relevant current research issues in mass media, such as globalization and uncertainty management.

Research limitations/implications

This is a theoretical work that demands future applications and research field in order to test coherence and potential.

Practical implications

This paper underlines the relevance of F. Geyer's work on alienation from the viewpoint of systems perspective to the current study of the mass media as a macro‐sociological reference phenomenon in social and cultural trends. It poses vicarious experience as an observational concept, thus providing a conceptual bridge between systemics and current cultural studies.

Originality/value

This paper poses a wide and original conceptual net that involves Geyer's work together with macro‐sociological current contributions (Giddens, Luhmann, Beck, etc.) in the context of media studies.

Details

Kybernetes, vol. 35 no. 3/4
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 21 November 2016

Mattias Nordqvist

The purpose of this paper is to extend the socio-emotional wealth (SEW) perspective in general, and the contribution by Martin and Gomez-Mejia (this issue) in particular. The aim…

Abstract

Purpose

The purpose of this paper is to extend the socio-emotional wealth (SEW) perspective in general, and the contribution by Martin and Gomez-Mejia (this issue) in particular. The aim is also to address recent calls to incorporate more micro-level theorizing in the development of the SEW perspective and to embrace the rich, real-world environment in which this phenomenon takes place. Focus is particularly on the SEW dimension that is related to the ability to exercise family control over a business.

Design/methodology/approach

The approach is conceptual and introduces symbolic interactionism, a theory from micro-sociology and socio-psychology, to the SEW literature within the family business field. The paper draws on a previously published study by the author and relies on the centrality of the notion of socio-symbolic ownership in family firms.

Findings

The concepts of socio-symbolic ownership and the process of enacting ownership underline how family and non-family actors interpret and act upon specific guiding values and interests that constitute SEW at a micro level in each family firm. Socio-symbolic ownership and the guiding values and interests that the ownership is based on allow scholars to capture SEW differences among family firms, as the specific values and interests typically vary between family firms.

Originality/value

An approach is outlined that helps scholars to develop a more process-sensitive theory of SEW. Studying how and why actors engage in the social interactions, symbolic relations and interpretations that constitute the decision-making gives a better understanding of the important micro-foundations of SEW, and of the heterogeneity of family firms.

Details

Management Research: Journal of the Iberoamerican Academy of Management, vol. 14 no. 3
Type: Research Article
ISSN: 1536-5433

Keywords

Article
Publication date: 7 October 2014

Daechun An

– The purpose of this study is to examine cross-cultural differences in the use of visual tangible cues in local corporate Web sites of six nations.

1620

Abstract

Purpose

The purpose of this study is to examine cross-cultural differences in the use of visual tangible cues in local corporate Web sites of six nations.

Design/methodology/approach

A quantitative content analysis was used to obtain a numerically based summary of visual tangible cues utilized in 207 Web sites of global service corporations.

Findings

A clear pattern of differences was observed in the major visual functions (literal vs symbolic), the use of photographs vs illustrations and the utilization of interactive elements between two groups of nations. Eastern visuals tend to rely more on symbolic visuals performing association function, mixed use of photographs and illustrations and customer endorsement, whereas Western visuals are more likely to perform literal functions, use photographs and feature customer–employee interactions.

Practical implications

International services marketers who are planning a global campaign on the Web can benefit by using differentiated visual strategies, which reflect unique cultural characteristics of a target market.

Originality/value

This study adds a new contribution to an international account of Web services advertising in maintaining a comprehensive understanding of contemporary use of visual tangibles cues. It could benefit global services advertisers with both practical and theoretical implications, for no systematic studies have ever touched the visualization strategies on the Web.

Details

Journal of Services Marketing, vol. 28 no. 7
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 June 2000

Jim Grieves

The history of Organizational Development (OD) reveals a much older tradition of organizational science than the conventional wisdom would suggest. By the 1960s and 1970s OD…

19876

Abstract

The history of Organizational Development (OD) reveals a much older tradition of organizational science than the conventional wisdom would suggest. By the 1960s and 1970s OD became self‐confident and dynamic. This period was not only highly experimental but established the principles of OD for much of the twentieth century. By the end of the twentieth century new images of OD had occurred and much of the earlier thinking had been transformed. This review illustrates some examples under a series of themes that have had a major impact on the discipline of OD and on the wider thinking of organizational theorists and researchers.

Details

Journal of Management Development, vol. 19 no. 5
Type: Research Article
ISSN: 0262-1711

Keywords

Open Access
Article
Publication date: 29 September 2020

Hui Situ, Carol Tilt and Pi-Shen Seet

In a state capitalist country such as China, an important influence on company reporting is the government, which can influence company decision-making. The nature and impact of…

6057

Abstract

Purpose

In a state capitalist country such as China, an important influence on company reporting is the government, which can influence company decision-making. The nature and impact of how the Chinese government uses its symbolic power to promote corporate environmental reporting (CER) have been under-studied, and therefore, this paper aims to address this gap in the literature by investigating the various strategies the Chinese government uses to influence CER and how political ideology plays a key role.

Design/methodology/approach

This study uses discourse analysis to examine the annual reports and corporate social responsibility (CSR) reports from seven Chinese companies between 2007 and 2011. And the data analysis presented is informed by Bourdieu's conceptualisation of symbolic power.

Findings

The Chinese government, through exercising the symbolic power, manages to build consensus, so that the Chinese government's political ideology becomes the habitus which is deeply embedded in the companies' perception of practices. In China, the government dominates the field and owns the economic capital. In order to accumulate symbolic capital, companies must adhere to political ideology, which helps them maintain and improve their social position and ultimately reward them with more economic capital. The findings show that the CER provided by Chinese companies is a symbolic product of this process.

Originality/value

The paper provides contributions around the themes of symbolic power wielded by the government that influence not only state-owned enterprises (SOEs) but also firms in the private sector. This paper also provides an important contribution to understanding, in the context of a strong ideologically based political system (such as China), how political ideology influences companies' decision-making in the field of CER.

Details

Accounting, Auditing & Accountability Journal, vol. 34 no. 9
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 30 July 2018

Obby Phiri, Elisavet Mantzari and Pauline Gleadle

The purpose of this paper is to critically explore the interactions of key stakeholders and their impact upon corporate social responsibility (CSR) practices in the Zambian copper…

3120

Abstract

Purpose

The purpose of this paper is to critically explore the interactions of key stakeholders and their impact upon corporate social responsibility (CSR) practices in the Zambian copper mining sector. In particular, the authors examine the power dynamics that emerge in the stakeholder interactions.

Design/methodology/approach

The authors analyse the stakeholder interactions based on the varying degrees of stakeholder salience and critical collaboration potential, and draw on rich evidence from 43 interviews with multiple stakeholders involved in CSR in the Zambia mining sector.

Findings

This paper finds stark power asymmetries in the relationship between the state, the civil society and mining companies which are exacerbated by a number of factors, including divisions within these key stakeholders themselves. Apart from power imbalances within and between stakeholders, the potential for critical collaboration at the local level is further challenged by the lack of commonly accepted social and environmental frameworks, transparency and accountability of the leadership of stakeholder groups. However, despite these power asymmetries some limited agency is possible, as civil society in particular co-opts previously dormant stakeholders to increase its own salience and, more importantly, that of the state.

Originality/value

This paper contributes to the literature on the key stakeholders’ interactions shaping CSR in developing countries by exploring these issues in a critical industry, the Zambian copper mining sector, on which the state economy is so heavily dependent.

Details

Accounting, Auditing & Accountability Journal, vol. 32 no. 1
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 21 November 2016

Sarah Drakopoulou Dodd, Paul Jones, Gerard McElwee and Mohamed Haddoud

The purpose of this paper is to report findings from the first stage of a study that focusses on research in the domain of entrepreneurship as a process of knowledge creation and…

Abstract

Purpose

The purpose of this paper is to report findings from the first stage of a study that focusses on research in the domain of entrepreneurship as a process of knowledge creation and exchange. It seeks to discover what entrepreneurship scholars really believe that they contribute. Focusses on the entrepreneurship academic community and examine two issues: the value scholars perceive, in terms of both how an individuals’ work can be seen to be a contribution to knowledge, and what “contribution to knowledge” means to the individual researcher.

Design/methodology/approach

The authors employ a qualitative approach within which 20 entrepreneurship professors were asked to complete a semi structured research instrument to express their opinions on the value of the authors’ research and the extent to which the authors’ work contribute to knowledge and practice. The sample was drawn from full entrepreneurship professors from the UK, USA, Europe, New Zealand, and Australia.

Findings

Suggest that entrepreneurship scholars publish for a plurality of reasons including personal fulfilment, interest, and necessity. It was also noted that the motivations for academic scholarship have changed with increased internal and external pressures and a drive to publish in certain journals.

Research limitations/implications

This is a novel study not undertaken previously in the entrepreneurship discipline. The results will inform research practices within the entrepreneurship discipline and represent the basis for an ongoing large scale global quantitative study of the entrepreneurship discipline.

Originality/value

The outcomes of this research inform higher education stakeholders in the construction of valid research strategies thus providing a suitable impact upon academia and society. It provides an initial insight into drivers for academic research within the entrepreneurship discipline, and the opportunities, challenges and paradoxes which various approaches to research contribution entail.

Details

Journal of Small Business and Enterprise Development, vol. 23 no. 4
Type: Research Article
ISSN: 1462-6004

Keywords

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