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This study investigates theoretical relationships among personality characteristics, preferences for different types of rewards and the propensity to choose a job in auditing by management-related higher education students. Specifically, the authors consider motivation, locus of control (internal and external) and self-efficacy (SE) as personality characteristics and financial, extrinsic, support and intrinsic as types of rewards.

Data were collected through a questionnaire targeted at management-related higher education students in Portugal. Partial least squares structural equation modelling was used to analyse the data.

The full sample results show that different types of motivation, locus of control and SE are related to different reward preferences. The authors also find a positive association between a preference for extrinsic rewards and the propensity to choose a job in auditing. Moreover, when the authors consider the role of working experience in the model, the authors find that the reward preferences that drive the choice of an auditing job differ according to that experience.

This study enriches the literature by assessing preferences for different types of rewards, considering multiple personality characteristics and a comprehensive set of rewards. Furthermore, the authors identify the reward preferences that drive the choice of an auditing career. This knowledge empowers auditing firms to devise recruitment strategies that resonate with candidates’ preferences, which boosts the capacity of these companies to attract new auditors.

The shape of a product plays a crucial role in shaping consumer behavior. Despite the voluminous research on factors influencing consumers’ shape preferences, there remains a limited understanding of how the busy mindset, a mentality increasingly emphasized by marketing campaigns, works. This study aims to fill this gap by exploring the relationship between a busy mindset and the preference for angular-shaped versus circular-shaped products and brand logos.

This research consists of seven experimental studies using various shape stimuli, distinct manipulations of busy mindset, different assessments of shape preference and samples drawn from multiple countries.

The findings reveal that a busy mindset leads to a preference for angular shapes over circular ones by amplifying the need for uniqueness. In addition, these effects are attenuated when products are scarce.

This research represents one of the pioneering efforts to study the role of a busy mindset on consumers’ aesthetic preferences. Beyond yielding insights for practitioners into visual marketing, this research contributes to the theories on the busy mindset and shape preference.

The purpose of part 1 of this paper is to provide the reader with the definition of the preferences on the four Jungian dimensions and the nature of suppressions and repressions so that they can determine their true preferences and hence psychological profile.

The paper defines each of the preferences in the four dimensions “obtaining energy and focus”, “gathering and using information”, “taking decisions”, “ operating in the outside world”. It details each preference in each dimension: extrovert and introvert, practical and concept, logical and harmony, structured and flexible, and set out the beliefs and behaviors flowing from each preference. It is indicated that suppressions occur with the Extrovert/Introvert and Logical/Harmony preferences and result in the individual believing in and behaving as the opposite preference. The paper provides case studies to assist the reader in identifying any suppressions they may have. Advise that repressions occur with the Practical/Concept and Structure/Flexible preferences and result in abilities not being developed, but no migration to the opposite preference. The paper sets out the profiles that summarize key characteristics and the profiles detailing strengths and weaknesses. It details the benefits to the individual and the organization that result from employees knowing what their real psychological profiles are.

Unrecognized suppressions and repressions result in individuals following job choices that do not play to their natural strengths, causing stress and demotivation, as well as having a negative impact on relationships and career management. The process of self‐discovery is superior to the use of questionnaires, as they do not determine suppressions until they have become dominant in the consciousness of the individual.

The paper introduces the concepts of suppression and repression, enabling the reader to determine where their natural preferences and strengths lie, thus helping them make better choices for careers and improve their relationship and career management.

The purpose of this paper is to aggregate different preference information in group decision‐making process such as interval preference order, interval utility value, interval number reciprocal comparison matrix, and interval number complementary comparison matrix.

First, the consistency definitions of four kinds of uncertain preference information are defined. Then, the upper‐ and low errors are introduced to solve the inconsistent decision‐making case. Following that, the weight model for each uncertain preference is proposed, respectively.

The aggregation approach based on minimal group deviation errors is suggested in order to obtain the utmost consistent opinion. In addition, the consistency judgment level and consistency extent are defined owing to the aggregation result.

The calculation scale is large, if many decision makers will attend group decision‐making process.

A very useful approach for aggregation of the different preference in group decision‐making case.

Because of differences in knowledge structure, judgment level, and individual preference, decision makers express their judgment preferences via differently structured decision‐making processes. Owing to the complexity and uncertainty of decision‐making problems and the fuzziness of human thought, it is unrealistic to depict complex problems in the certain preference style. For decision‐making preference structures, group decision‐making aggregation approaches include the aggregation on the same kind of preference structure and the different kinds of preference structures. The study on the aggregation of the same kind of preference structure has received a deal of attention, but study into the aggregation of the different kinds of uncertainty preference structures is still a new field.

The purpose of this paper is to analyze the different features of preference shares from accounting and Sharīʿah perspectives. It also aims to study Sharīʿah issues arising from preference shares and to subsequently propose solutions for identified issues that will help in structuring Islamic preference shares.

The paper uses a qualitative method by analyzing relevant documents and literature to understand the subject matter and Sharīʿah-related issues.

The paper finds that several features of conventional preference shares, such as capital guarantee, loss sharing disproportionate to capital contribution, fixed profit, profit guarantee and waiver of rights before realization of profit, make them a Sharīʿah non-compliant instrument.

The paper is conceptual in nature; however, it provides directions for future empirical research.

The paper provides a practicable solution to structure Sharīʿah-compliant preference shares.

The relationship between brand personality and consumer personality has become a researched issue in recent years. It is viewed that marketers start the dialogue with consumers through personality route by building brand personality in line with consumers’ own personality traits. Moreover, in the midst of stiff competition, role of corporate personality, as a component of corporate identity, has been considered instrumental behind the success of the organization. As a result, there might be a possibility that other than his/her own personality traits, a consumer’s brand preference may be influenced by both brand personality and corporate personality of the said brand marketer. So, the predictive roles of individual personality, brand personality and corporate personality on consumer brand preference formation need to be empirically investigated so that the same may be addressed strategically. However, as per knowledge of the researcher, no empirical study has been made to investigate the predictive role of consumer personality, brand personality and corporate personality on brand preference. In this back drop, to the best of our knowledge, this study is the first attempt to fill this research gap by investigating firstly, the direct effects of individual personality of consumer, brand personality and corporate personality on consumer brand preference and secondly the impact of interaction effects of those variables on brand preference in the context of the emerging economies.

This study includes Indian four-wheeler passenger car market as the focal point of the study. As the product category is predominantly linked with symbolic benefits to the consumers, this target segment may be motivated to express their personality through the brands they prefer. As a result it may be an appropriate sector to study the influence of individual, brand and corporate personality behind brand preference. In this study, we have used an anonymous self-administered structured questionnaire. Part A captured respondent’s brand preference. Part B used The Big Five Model personality scale. Part C used the ‘Brand Personality Scale’ proposed by Aaker (1997) as a measure of brand personality. Part D comprised ‘Corporate Personality Scale’ developed by Davies et al. (2001). Part E recorded demographic data, including age, income, educational qualification and occupation. For Part B, C and D, Respondents were asked to rate each of the dimensions, using a five-point Likert scale, ranging from 5=Most descriptive to 1=Least Descriptive. The validity of the theoretical model is tested through Confirmatory Factor Analysis (CFA). In the first stage, main effects of the proposed model are tested. In the next stage, we have tested interaction effects of constructs on band preference. To test the hypotheses multiple regression method has been used.

The result of main effects shows that individual and brand personality has significant impact on brand preference for the considered brand by the consumers. This implies that at the time of brand preference, consumers give due importance to individual personality and personality of the considered brand of SUV. A strong and clear brand personality indicates a favorable view about the brand. Further, the result shows at the time of buying decision, personalities of both product and corporate brand are influencing their preferences. Here, consumers might be making strong association between corporate and brand personalities. In addition, interaction effects among individual, brand and corporate personality are also significant. One may view from the result that consumers do not encourage compartmentalize thinking at the time of brand choice. In place of considering his/her own personality and brand and corporate personality as a standalone entity, they think in totality and interaction effects have significant influence on their brand preference.

The paper has mentioned limitations: the restriction on selecting industry, company and brand, the restraint of sampling coverage and lack of generalization of the study findings. The implications should be interpreted with care. In this study we have not compared different brands from same industry or brands from different industries; there is a scope to do so. Moreover, this study considers results from one national context and, consequently, cross-national study may be conducted to extend the validity of the findings.

The findings from this study may enlighten brand marketers about the degree of influence of brand personality, corporate personality, and consumer personality on brand preference. This study advocates interaction effects of individual, brand and corporate on consumer brand preference. From this study perspective, we may say, brand personality and corporate personality provide significant opportunity for creation of uniqueness and have the potential to significantly influence brand preference.

This paper makes two contributions to the brand management literature. First, it provides new empirical evidence of the positive main effect of individual and brand personality on brand preference. Second, this paper first investigates interaction effects of individual personality, brand personality and corporate personality on brand preference. This is a very unique contribution of the paper. The results provide new insights for academic and practitioners into the relationship among individual personality, brand personality and corporate personality. This study is the first attempt to fill this research gap by investigating the impact of consumer personality, brand personality and corporate personality on brand preference.

Large-scale farm management in China has developed rapidly in recent years. Large-scale farmers face substantial operating risks, requiring extensive price risk management. However, the agricultural insurance and futures markets in China are incomplete. This study aims to analyze the price-risk-management behaviors of large-scale farmers under incomplete market conditions, with a focus on the interconnections between large scale farmers' subjective preferences (risk preferences, time preferences), liquidity constraints and their price risk management.

The authors construct an analysis framework to reveal the impact of large-scale farmers' risk preferences, time preferences and liquidity conditions on their price-risk-management behaviors under incomplete market conditions. Using data from field surveys and subjective preference experiments involving 409 large-scale grain farmers in China, an empirical analysis was conducted using the bivariate probit model.

The results show that risk-averse farmers will use risk transfer (such as contract farming) and risk diversification (such as multi-period sales) to avoid price risk. However, farmers subject to liquidity constraints and strong time preferences will not choose risk diversification, and the interaction between time preferences and liquidity constraints will strengthen this decision. The larger the farm-management scale, the greater the impact.

The authors focus on rapidly developed large-scale farm management in China. Appropriate price risk management is required by large-scale farmers due to their substantial operating risks. Considering the incomplete conditions of agricultural insurance and futures markets, the results of this study will help identify behavioral characteristics of large-scale farmers and optimize their price-risk-management strategies, further stabilizing large-scale farm management.

This study analyses the role of individuals' objective financial knowledge in shaping preferences for ethical intermediaries and sustainable investments in Italy. Another goal of this study is to assess the impact of individuals' misperceptions about their own financial knowledge and to test for gender-related differences in attitudes towards socially responsible investing (SRI).

Using nationally representative microdata from the Bank of Italy’s “Italian Literacy and Financial Competence Survey” (IACOFI), the authors use probit models, extended to account for potential endogeneity issues, to assess the causal effects of financial knowledge and confidence on stated preferences for SRI. Empirical models also allow to explicitly assess the moderating role of gender on the effects of financial knowledge and confidence on attitudes towards sustainable investing.

Results indicate that individuals' preferences for sustainable finance significantly increase with financial knowledge, suggesting that inadequate financial competencies represent a barrier to participation in SRI. At the same time, lack of confidence in one’s own financial knowledge significantly hampers attitudes towards sustainable investments. Furthermore, the authors show that women have a greater preference for sustainable finance than men and point out that financial knowledge and confidence exert heterogenous effects on attitudes towards SRI.

This study provides several contributions to the literature on SRI. First, the authors give evidence of the causal effect of financial knowledge on preferences for both ethical financial intermediaries and sustainable investments. Moreover, this is the first study to investigate the role of financial underconfidence bias in shaping individuals' SRI attitudes. Finally, extending previous research, the authors assess differences in SRI preferences between women and men and provide novel evidence on gender-related heterogeneity in the effects of financial knowledge and underconfidence.

This study aims to explore the influence of risk preference and information acquisition on outdoor tourism safety decision-making.

Five hundred twenty outdoor tourists were surveyed, and data were analyzed using two-stage regression.

Risk preference positively affects tourists’ safety decisions for outdoor travel. The greater the risk preference is, the more likely the tourists are to make the risky decision of outdoor tourism. Information acquisition significantly negatively affects tourists’ safety decisions for outdoor tourism. Tourists who obtain information through social channels are more likely to make safer travel decisions than those who do not.

Risk preference and information acquisition are introduced into outdoor tourism safety research.

The purpose of this paper is to address the need for new approaches in locating items that closely match user preference criteria due to the rise in data volume of knowledge bases resulting from Open Data initiatives. Specifically, the paper focuses on evaluating SPARQL qualitative preference queries over user preferences in SPARQL.

The paper outlines a novel approach for handling SPARQL preference queries by representing preferences through symbolic weights using the possibilistic logic (PL) framework. This approach allows for the management of symbolic weights without relying on numerical values, using a partial ordering system instead. The paper compares this approach with numerous other approaches, including those based on skylines, fuzzy sets and conditional preference networks.

The paper highlights the advantages of the proposed approach, which enables the representation of preference criteria through symbolic weights and qualitative considerations. This approach offers a more intuitive way to convey preferences and manage rankings.

The paper demonstrates the usefulness and originality of the proposed SPARQL language in the PL framework. The approach extends SPARQL by incorporating symbolic weights and qualitative preferences.