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The concept of touristic space is continually evolving, due to the advent of new technologies. Today, physical space and virtual space are interwoven, creating a phenomenon that can be described using the term ‘phygital’. The perception of touristic space as well as the interaction with it has been altered by phygital appearances and changing travel behaviour. While interaction with the touristic space previously only occupied a physical dimension, virtual information now enriches all stages of the customer journey (CJ). Hence, this chapter deals with new technologies, analysing their impact on the perception of touristic space for the traveller throughout the whole CJ. Thereby Augmented Reality and Virtual Reality are cited as examples of state-of-the-art technologies, which wield a direct perceptional impact, as they have the power to blend together one’s perception of real and virtual space.

Business models can be considered as cognitive models that managers or analysts can use to describe, understand, or test business activities. However, the emergence of a new business model requires not only cognitive operations but also concrete modifications to the realities of a company’s operations and structures. In this paper, we adopt a sociomaterial view of organizational change based on actor-network theory, and underline the role of artifacts in the emergence of new business models. We base our discussion on a case study of a French leader in kitchen electric appliances. Despite the fact that the building of its new business model is still in progress, this empirical study provides important suggestions concerning the role of artifacts.

The New Silk Road Diplomacy in the Nineties, the Belt and Road Initiative today, and the Digital Silk Road of the future signal growing Chinese ambitions in international relations. The bold plans and visions may turn into fundaments of future Chinese domination in World affairs. However, the ways they are to be achieved indicate, that the Chinese policy-making did not adapt yet to new reality of being a leader rather than a free-rider taking advantage of other Powers’ international involvement. The goal of the chapter is to point to the limitations of PRC ambitions. Qualitatively new international reality requires qualitatively new approaches. China, if it does not realize that, despite being one of the biggest surprises in terms of dynamics of development in twentieth century, may become one of the biggest disappointments in twenty-first century. The World seems to accept the fact of growing PRC role in international dimensions. The question is, is China ready for this change not only in words but also in practice.

This chapter aims to provide a comprehensive overview of virtual tourism and its potential contribution to sustainable development in the tourism industry.

In this chapter, a qualitative approach is used to analyse relevant documents and resources to explore the relationship between virtual tourism and sustainability.

The findings of this study indicate that virtual tourism has numerous applications in the tourism industry, with evident potential for the future. Furthermore, this research identifies virtual tourism as a promising alternative for sustainable tourism, offering the potential to address key sustainability issues in the field.

This chapter adds to the existing literature by examining the link between virtual tourism and sustainability, highlighting the potential of virtual tourism as an alternative to traditional sustainable tourism practices. The insights generated from this study can inform the practices of both academics and practitioners in the tourism industry, promoting more sustainable and responsible tourism practices.

Changes in the traditional values, institutional context, and choice of change programs are currently shaping the postmodern science and practice of organization development (OD). These changes manifest themselves in powerful new value orientations, intervention frameworks, and practices that challenge OD's long-held beliefs in ethical and justice-based treatment. In this effort, traditional and new paradigm ethical dilemmas are explored, as well as their relationship to four postmodern practices and five emergent intervention techniques. Components of distributive, procedural, and interactional justice are explained relative to change management programs generally, and to emergent techniques specifically. Published case illustrations are used to depict new paradigm ethical dilemmas and opportunities to create a “just change.”

The mechanisms of all life and ecosystems on Earth have a spiritual dimension of interconnectedness. We refer to such patterns as the process of dynamic, awareness-driven clustering, which applies as much to the microscopic molecular world of energetic connectivity that formed the earliest and smallest forms of life, as to the complex world of DNA programmed species which includes the human being. This clustering subsequently develops beyond the definition of the molecular composition and behaviour of any living creature. Each human being, for instance, consists inside of billions of interrelated life forms that sustain the person through symbiotic interaction within our intestines. In fact, we can consider any human being as a uniquely clustered living inner universe of its own.

In a broader context, every human being itself relates with its environment with the same awareness-driven dynamic clustering principles as our inner world. Through this natural activity, we feed, grow, protect, procreate and evolve. Most of this clustering we do as a natural condition of our being. Our evolutionary breakthrough into the conscious world of cognitive perception, auto-reflective awareness, interpretation and communication, has made us a unique self-reviewing, learning, creative species, capable of organising itself out of progressive self-interest. This unique level of evolution has brought us where we stand today, the sixth force of mass destruction of all life forms on Earth, including our own, since our planet has existed, and the first destructive force that is equally characterised as a miracle of wit and creativity among all living species. This relatively sudden, extremely dangerous paradox of wit versus destruction has given rise to a new evolutionary, spiritual breakthrough with newly oriented awareness-driven dynamic clustering, the participation society, or awareness-driven human ecosystem.