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The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump’s presidential campaign 2016 and its ability to hijack American political consumers’ minds, and to direct their votes.

This paper combines deductive/inductive methodology to define the term of political neuromarketing 2.0 through a brief literature review of related concepts of big data 2.0, virtual identity and neuromarketing. It then applies a single qualitative case study by presenting the history and causes of online voter microtargeting in the USA, and analyzing the political neuromarketing 2.0 mechanisms adopted by Trump’s political campaign team in the 2016 presidential election.

Based on Trump’s political marketing mechanisms analysis, the paper believes that big data 2.0 and neuromarketing techniques played an unusual role in reading political consumers’ minds and helping the controversial candidate to meet one of the most unexpected victories in the presidential elections. Nevertheless, this paper argues that the ethics of using political neuromarketing 2.0 to sell candidates and its negative impacts on the quality of democracy are and will continue to be a subject of ongoing debates.

The marriage of big data 2.0 and political neuromarketing is a new interdisciplinary field of inquiry. This paper provides a useful introduction and further explanations for why and how Trump’s campaign defied initial loss predictions and attained victory during this election.

The purpose of this paper is to examine the discursive rationalities shaping Irish child policy, with a particular focus on the rationality of “better with less” and its association with an intensified focus on the early years. In the aftermath of the global financial crisis there was a shift towards universal provision of early years services as part of the better with less agenda – the paper critically examines the assumptions which shaped this policy reform.

The paper is based on analysis of the texts of the two national child policy plans produced to date in Ireland – The Children, Their Lives 2000–2010 and Better Outcomes, Brighter Futures 2014–2020.

Ireland adopted its first national children’s strategy The Children, Their Lives in 2000, associated with an initial shift to a more technocratic, investment-oriented approach to policy making. The emphasis on economic returns is more strongly evident in the successor adopted in 2014. Informed by the “better with less” agenda Better Outcomes, Brighter Futures has a strong focus on early years provision as offering the most significant potential for returns, particularly in relation to “disadvantaged” children. This position not only objectifies children but is associated with a set of assumptions about the nature of “disadvantage” and those affected by it which ignores the wider context of unequal social, political and economic relations.

National children’s strategies have not been explicitly looked at previously as a form of governmentalization of government and there has been limited analysis to date in Ireland or elsewhere of the better with less agenda in the context of child policy, gaps which this paper seeks to address.

The purpose of this paper is to argue and explore how local meaning-making processes of leaders also occur in embodied and affective registers. The paper aims to introduce the theoretical concept of affect to studies of local public leadership.

The paper reports from an ethnographic study of local leaders managing educational institutions in Denmark. The paper takes a constructivist or interpretive approach where it is acknowledged that data is not just out-there ready to be collected and reported but is constructed and interpreted in particular manners as part of the complex encounter between researcher and field.

The paper zooms in one particular instance where a leader breaks down in tears and where the tears seem to evoke a particular affective atmosphere. Thus, the paper shows how, just below the elite narrative of a need for stronger, individual and more evidence-based management, we find a myriad of meaning-making processes that transgress distinctions between the corporeal, affective and discursive.

As an ethnography conducted in a local setting, the paper avoids broad generalisations. The findings reflect the theoretical ambition of discussing the role of embodiment and affect in local leadership as much as the studied setting.

The study testify to how policy implementation can take many unexpected turns as local leaders interpret and make sense of policy ambitions in many different ways. Moreover, it testifies to how leaders are informed by embodied experiences and affective atmospheres in their sense-making processes.

The paper is one of the first attempts in public leadership to discuss the role of embodiment and affect in local public leadership.