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1 – 10 of over 28000This study aims to focus on how virtual campaigns are affecting voters in the elections of Kuwait, as well as whether such virtual campaigns will replace traditional campaigns in…
Abstract
Purpose
This study aims to focus on how virtual campaigns are affecting voters in the elections of Kuwait, as well as whether such virtual campaigns will replace traditional campaigns in the post-COVID era.
Design/methodology/approach
This qualitative research adopts a purposeful sample when selecting participants from candidates and the managers of electoral campaigns in Kuwait. Fifteen participants were selected, which has been sufficient to achieve data saturation, and then, textual data were collected via semistructured interviews from 15 candidates and the managers of electoral campaigns in Kuwait during the COVID-19 pandemic.
Findings
The findings indicate that candidates preferred using virtual campaigns which enabled them to reach voters during the time of COVID-19’s lockdown. Majority of responses underlined that social media platforms do direct political messages to the voters. Hence, social media platforms should be perceived as preferred medium for communicating with supporters, especially in the post-COVID-19 era. However, some responses uphold the importance of keeping traditional political campaigns due to the peculiar nature of the Kuwaiti community where there is a need for socialization and meeting face-to-face with voters.
Originality/value
This research provides a new evaluation about the role of virtual political campaigns in Kuwait. It highlights the crucial and increasing role of virtual political campaigns in attracting voters; nevertheless, it found that virtual campaigns should be used as addendum to conventional political campaigns in the post-COVID-19 era in Kuwait.
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Marina Bagić Babac and Vedran Podobnik
Due to the significant rise in the use of social media in recent years, the purpose of this paper is to investigate who, how and why participates in creating content at political…
Abstract
Purpose
Due to the significant rise in the use of social media in recent years, the purpose of this paper is to investigate who, how and why participates in creating content at political social networking websites utilising a content analysis of posts and comments published on Facebook during the 2015 general election campaign in Croatia. It shows consequences of a transition from traditional to social media campaigns and the effectiveness of social media at activating and moving public opinion during the general election campaign.
Design/methodology/approach
This study uses a data collection through a social media website, a classification of data set items by content attributes and a statistical analysis of the classified data.
Findings
Building on an empirical data set from Croatia, this study reveals that different political parties implement different election campaign strategies on social media to influence citizens who, consequently, respond differently to each of them. The results indicate that political messages with positive emotions evocate positive response from citizens, while neutral content is more likely to invoke negative comments and criticism, and support to the opponent. Another implication of the results is that two-way and tolerant communication of political actors increases citizen engagement, whereas unidirectional communication decreases it.
Originality/value
This paper provides an original insight into qualitative content analysis of posts and user comments published on Facebook during the 2015 general election campaign in Croatia.
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Saikat Banerjee and Bibek Ray Chaudhuri
Political parties are continuously interested to gain knowledge about the factors that influence the voter to select political candidate of his/her choice. The purpose of this…
Abstract
Purpose
Political parties are continuously interested to gain knowledge about the factors that influence the voter to select political candidate of his/her choice. The purpose of this paper is to examine cumulative impact of sources of associations on voters’ preference of the political party and to investigate the type of causal relationship that exists among those sources.
Design/methodology/approach
The authors have proposed five key sources of associations of the overall political party, namely, campaign effectiveness, image of its leaders, intensity of anti-incumbency effect, meaning and trust attached with the party. Here the authors have considered four important political parties relevant to the voters of West Bengal. Those are Congress, Bharatiya Janata Party, Communist Party of India (Marxist) and All India Trinamool Congress. The authors have used SEM method for estimating the model as the same is widely used for estimating a system of equations with latent variables.
Findings
Out of the eight path coefficients six are found to be statistically significant. Political campaign impacts brand trust positively and brand trust in turn impacts party preference positively. Again political campaign’s direct impact on political party preference is found to be positive. However, the impact of political campaign on party preference also runs through brand meaning. Both the path coefficients are significantly negative showing that more the voters develop understanding about political parties through different independent sources lesser are the impact of political campaigns as they highlight positive aspects of the party and the candidate only, ignoring facts. Interestingly leadership is impacting party preference negatively. Thus individual leadership traits have negatively impacted party preference in the sample.
Originality/value
In the paper, the authors have identified factors impacting political brand choice in an emerging country like India. This research explores the factors that need to be considered by the political parties to influence preference of voters for political brand. As far as the authors’ knowledge goes no such studies have been carried out in the Indian context and certainly not in the context of a regime change after three decades. Additionally, the theoretical model proposed is firmly grounded in theory and its estimation is based on well-developed scales. The approach is thus unique in this area of enquiry. Finally, application of SEM in political branding context is a significant contribution of this work.
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This selective annotated bibliography presents a snapshot of research published between 1990 and 1999 that has studied negative political advertising, primarily in the USA…
Abstract
This selective annotated bibliography presents a snapshot of research published between 1990 and 1999 that has studied negative political advertising, primarily in the USA. Political scientists, psychologists, communication theorists and marketing scholars have used experiments, surveys, and case studies to examine the impact of this type of advertising on voter beliefs and behavior. The author categorizes the literature by broad themes such as typologies, effects of negative ads, media coverage of political campaigns, and actual candidate behavior, and provides descriptive annotations of representative articles in each category. In addition, several scholarly books that discuss negative political advertising are annotated. Since the focus of this bibliography is on social science research, articles from the popular literature are not included.
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This study aims to examine the perceptions of political figures and campaign strategists in Kuwait regarding the adoption of virtual political campaigns during the COVID-19…
Abstract
Purpose
This study aims to examine the perceptions of political figures and campaign strategists in Kuwait regarding the adoption of virtual political campaigns during the COVID-19 pandemic. By using an enhanced version of the technology acceptance model (TAM), it seeks to understand and quantify their attitudes toward these digital campaign methods. This study can be considered as a bold contribution to the discussion on digital transformation of virtual channels for the promotion of bold innovation and social impact in Kuwait.
Design/methodology/approach
Data was gathered from 82 participants, comprising 47 politicians and 35 campaign managers in Kuwait. A comprehensive method involving both questionnaires and face-to-face interactions was implemented to ensure a thorough collection of relevant data, aiming to support the research’s objectives effectively.
Findings
The results underscore the significant influence of perceived ease of use, perceived usefulness and the newly integrated factor of perceived convenience on the attitudes toward virtual political campaigns. These factors collectively shape the willingness and approach of political entities in embracing digital campaigning avenues. The findings also indicate that digital transformation in the design and implementation of virtual campaigns can be grounded on positive attitudes and perceptions.
Originality/value
The research fills a critical gap in existing literature by examining large-scale attitudes toward virtual political campaigns in Kuwait’s unique context. It offers novel understandings of how political figures and campaign managers perceive and adapt to technological advancements in campaign strategies, mainly during unprecedented crisis times like the COVID-19 pandemic. This study contributes to academic discourse and has practical implications for the evolution of political campaigning strategies in a digital age. A direct implication of our study is also the need to promote further future research on the capacity of digitally transformed channels for political campaigns to be venues of bold innovation. It also highlights the need to provide citizens with training and awareness for this new era of prompt responses to their requirements toward sustainable development and innovation.
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Purpose – This chapter explores the use of music and celebrity endorsements in political campaigns of the United States. It focuses on two aspects: (1) the…
Abstract
Purpose – This chapter explores the use of music and celebrity endorsements in political campaigns of the United States. It focuses on two aspects: (1) the legality of a political campaign’s use of music at rallies and in advertisements without authorization from the owner of the musical work and (2) a review of the literature on the potential effect of the use of music in political campaigns on voter behavior.
Design/methodology/approach – A brief history of the use of music in political campaigns precedes an examination of the expansion of copyright law protection for music and the legal claims musicians may raise against the unauthorized use of music by political campaigns. The chapter then reviews the potential effect of political campaigns’ use of music and celebrity endorsements on voter behavior.
Findings – A musician’s primary legal protection falls under copyright law, but the courts disagree on whether the unauthorized use of music at political rallies and in political campaign advertisements results in copyright infringement. Social research suggests music and celebrity endorsements affect voter behavior with a likely greater effect on first-time voters.
Originality/value of chapter – This chapter introduces the complicated application of copyright law to the unauthorized use of musical works by political campaigns. Additionally, it notes the limited research on the effect of music and celebrity endorsements on voter behavior even as political campaigns increasingly target niche demographics with specific music selections to motivate voters to vote.
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Brittany Shaughnessy, Osama Albishri, Phillip Arceneaux, Nader Dagher and Spiro Kiousis
While morality is ever-present in elections, scholars have yet to merge political public relations and Moral Foundations Theory. It is crucial to assess the complex morality…
Abstract
Purpose
While morality is ever-present in elections, scholars have yet to merge political public relations and Moral Foundations Theory. It is crucial to assess the complex morality present not only in social deduction, but also in political strategic communication. The current work aims to analyze the issue agendas and their relationships in the 2020 presidential campaign and assesses their moral strategy.
Design/methodology/approach
This study used a computer-assisted content analysis (N = 7,888) with each moral intuition coded from the Moral Foundations Dictionary. Datapoints included campaign tweets, Facebook posts, debate performances, remarks, news releases and nomination acceptance speeches. Coverage included articles from including The New York Times, Washington Post, Wall Street Journal, CNN and Fox News to assess both liberal and conservative media.
Findings
Candidates' issue and moral agendas were correlated with each other and with the media's agenda. Comparatively, the Biden campaign has stronger correlations when it came to connecting with issues, stakeholders and moral intuitions in the media agenda than the Trump campaign. For issues, the Biden campaign prioritized COVID-19 and the economy, while the Trump campaign prioritized the economy and crime. The candidates also had similar moral strategies.
Practical implications
This study suggests effectively leveraging organizational communications in democracies can support the transfer of object salience, moral attributes and networks to media coverage, public discourse and opponent messaging. It can also help achieve organizational goals by managing public image, reputation and expectations.
Originality/value
This work expands the literature by taking a pluralist moral psychology approach in assessing the salience and correlation of five moral intuitions: harm/care, fairness/reciprocity, ingroup/loyalty, authority/respect and purity/sanctity. This study serves as a springboard for examining morality's impact on political public relations.
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Revelation of controversial fundraising practices by the Clinton‐Gore reelection campaign in 1996 and continuing controversy over proposed campaign finance reform legislation has…
Abstract
Revelation of controversial fundraising practices by the Clinton‐Gore reelection campaign in 1996 and continuing controversy over proposed campaign finance reform legislation has brought this subject into public focus and discussion. This article provides an overview of key recent developments in campaign finance accompanied by coverage of literature and Web sites produced by scholars, government agencies, and participants in the ongoing debate over campaign finance and its role in the American political process.
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This study sets out to make in‐depth comparisons between major political campaigns in the UK and Taiwan, and generate contemporary insights into the creative development process…
Abstract
Purpose
This study sets out to make in‐depth comparisons between major political campaigns in the UK and Taiwan, and generate contemporary insights into the creative development process, the working relationships between campaign managers and professional agencies, and the “spin doctor” phenomenon, all through the eyes of very senior professionals.
Design/methodology/approach
Material gathered in “élite interviews” was subjected to interpretive analysis and synthesised with secondary data and the findings of an extensive literature review.
Findings
The putative Americanization of political marketing has not been as complete as some authors suggest, but one of its features was an important element in campaign development in both countries: the centrality of the party leader's persona in an image‐building strategy. The culture and history of the party were an important determinant of the style of the campaigns examined. It was generally agreed that political marketing and advertising have been strongly influenced by commercial branding, though important differences remain.
Research limitations/implications
Despite the richness of the data and the authority of the respondents, the small number of willing participants in the study limits the scope for generalisation.
Practical implications
The findings offer usable insights into the creative development process and the nature of client‐agency relationships, in political campaign planning.
Originality/value
The paper contributes the first expert‐insider perspective in published studies and commentaries concerning political marketing literature. It cuts across disciplines of political science, communication, management, marketing and advertising, and may contain lessons for marketing planners in other non‐commercial contexts.
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Paul R. Baines, Christian Scheucher and Fritz Plasser
The existing debate in the political science literature on the transfer of US campaign expertise to Western Europe is largely based on observations of campaign evolution and, to a…
Abstract
The existing debate in the political science literature on the transfer of US campaign expertise to Western Europe is largely based on observations of campaign evolution and, to a limited degree, on surveys of US political consultants. This article attempts to provide a deeper understanding of some of the problems associated with the practical application of US political marketing expertise in European political markets, focussing primarily on the UK. The paper investigates this transfer of US campaign expertise using both a political science‐diffusion perspective and an international marketing‐market entry perspective, suggesting that the two perspectives are mutually reinforcing. Qualitative data were collected from interviews with US political consultants who had consulted to British political parties at the 1997 British general election and with three academics who are renowned researchers in this field. The paper argues that, because of the very different contextual environments and their implications for campaign conduct, the potential for “Americanisation” is limited through indirect export methods. The paper further argues that US political consultants could penetrate the European market for political consulting services through a more customised offering using indirect export methods or a more standardised offering using direct export methods.
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