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Ecological economics is a multidisciplinary endeavour to connect the social sciences and nature in general. It also connects aspects of ecology and economics to a particular understanding. The created concept centred on the mission to acquire a more advanced albeit better scientific understanding of the complex interconnections between humans, animals and the rest of nature. This is driven towards utilising the obtained knowledge to establish policies that will lead to a more environmentally sustainable world, with a fair resource distribution (both across human groups and generations, as well as between humans, the environment and other species), and also efficiently allocates limited resources such as ‘natural’ and ‘social’ capital. This practice necessitates the development of new methodologies that are comprehensive, adaptive, integrative, multi-scale, pluralistic and evolutionary, while also acknowledging the enormous uncertainties involved.

The Brundtland Commission report has been widely cited in debates about sustainable development (SD), but disagreements still exist about what SD is and the role or importance of ecology are central to the debate. SD is a movement that seeks to address social and economic issues to meet the needs of the entire community through alternative methods of development. The Kyoto Protocol, United Nations Framework Convention on Climate Change (UNFCCC), World Summit on Sustainable Development, and Rio+20 have all been significant initiatives to reduce greenhouse gas (GHG) emissions. This book focused on the development of sustainable infrastructure, which is linked to seven of the recently established Sustainable Development Goals (SDGs). Researchers emphasized the importance of developing an objective definition of SD. The most used definition of SD is proposed in the World Conference on Environment and Development (WCED) report, which emphasizes harmony among the three pillars: social, ecological, and economic. However, Lehtonen (2004) contends that separating the terms ‘social’ and ‘economic’ will isolate economic problems from their larger social context. This SD model recognizes that economic activities must be carried out for the benefit of society and that initiatives affecting humanity’s social context must be completed within ecological bounds. Mebratu (1998) classified SD definitions and origins into three categories: functional, conceptual, and intellectual. Hopwood et al. (2005) demonstrated the many ecological, social, and economic implications of SD. O’Riordan (1988) and Robinson (2004) define sustainability as an integral concept with a strong emphasis on nature. SD is a conservationist approach to natural resource allocation that focuses on technology to address pollution and resource depletion issues. To achieve development, current institutions must be transformed, with an emphasis on meeting people’s wants and interests in a way that is consistent with economic, equitable, and environmental concerns. It is frequently used to describe outdated economic development that disregards the environment. SD is viewed differently by different authors. Mitcham (1995) discovered ‘investigated or creative ambiguity’ in the term, which is a strength, not a flaw. O’Riordan (1988) admitted that the ambiguity surrounding the concept’s definition has sparked debate. Dresner (2008) demonstrated that the confusion surrounding SD does not render it ineffective. The Forum for the Future’s 5-capitals model and the triple bottom line (TBL) model are two examples of SD models that promote SD, but technological and scientific progress has been slow. The definition of SD is ambiguous, with various perspectives and insights from various authors. This section examined the body of knowledge on sustainability and its underlying concepts and principles, with references and a discussion of the TBL.

This study aims to evaluate the potential of using the components of the quadruple helix and quintuple helix models, which are extensions of the triple helix university-private sector-public sector cooperation model. Thus, the triple helix model shaped by university-private-public sector cooperation has transformed into a quadruple helix innovation model with the inclusion of the media and culture-oriented public helix. In this context, while the triple helix emphasizes tripartite networks and hybrid organizations, the quadruple helix system focuses on intertwined collaborations, coevolution, and specialization within the framework of firms, institutions, and stakeholders. In the quadruple helix innovation system, the coevolution of art and innovation has assumed a central role in knowledge generation and innovation. In the quintuple helix innovation model, the natural environment of society is added to the quadruple helix. This study consists of three parts. In the first part, the literature on triple helix, quadruple helix, and quintuple helix models is reviewed. In the second part, digital transformation and technological innovations from Industrial Revolution 1.0 to Industry 5.0 are analyzed. In the third section, the contribution of the quintuple helix model to Industry 5.0 and Society 5.0 is explained.

The development puts the problem under consideration in a strategic light and gains attention with its wide comprehensiveness on the plane of unification of the activity of several modern scientific fields, which have always had intersections, but in their essence perform rather different roles – human resources management (HRM), public relations (PR), and sustainable development (SD). Examining the possibilities of applying innovative approaches in the research of these areas, in the context of the influence of digital and smart technologies and an entirely new scientific field. In this sense, the theoretical substantiation of the thesis on the synergy between HR, PR, and sustainable development is targeted in the aspect of highlighting contemporary challenges and the relevant response to achieve organizational effectiveness, based on knowledge of the impact of digitization processes and their connection with the development of human capital in the organization.

Emphasis in the present work is placed on the relationship between the management of human capital in the organization and the influence of digital and smart technologies on these processes. Focus in the research is placed in three directions – first of all – the role of digital/smart/technologies on sustainable development. Second, the impact of digital and smart technologies on green human resource management is explored, and third, emphasis is placed on the changed role of strategic communications in the context of the digital revolution.

The development brings out some good practices and ideas in the described areas.

The global economy is facing a steep challenge from volatility, risk and uncertainty associated with climate change, pandemics, regional conflicts and trade wars which are unprecedented and overlapping. These crises are leading to macro- and microeconomic imbalances. The immediate effects like rising inflation, shortage of energy and fertiliser, food insecurity, loss of jobs and poverty are looming large, leading to existential threat. It is evident that decades of progress are at risk and pursuing sustainable development goals (SDGs) requires dedicated and customised efforts by the governments and other relevant actors, especially in the low- and middle-income countries (LMICS). The concept of circular economy is considered to bring a paradigm shift by reducing the dependence on natural resource extraction and decoupling economic growth from use of natural resources. Bioeconomy is another emerging field which deals with the use of renewable biological resources such as biomass to produce renewable biofuels, bioproducts, and biopower for economic, environmental and social benefits. Circular bioeconomy (CBE) lies at the intersection and is defined as the production of recoverable biological (waste) resources and the conversion of these resources into high-value-added products, such as food, feed, bio-based products and bioenergy. It has been estimated that the economic opportunity for the sector to complement or even substitute conventional ones is estimated to be USD 7.7 trillion by 2030 for food and feed waste products, and energy. CBE is perceived as a pathway for development and has the potential to target different SDGs directly like 6, 7 and 12 and SDGs 2, 3, 11, 12, 13 and 15 indirectly. This study explores the linkages of CBE with the SDG goals and provides recommendations to stimulate the sector.