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The purpose of this paper is to explore leadership styles and patterns in India, Indonesia, Pakistan, and the USA in order to contribute to a greater understanding of global leadership.

The paper uses cultural mythologies as a lens (Kessler and Wong-MingJi, 2009a) to extract the most favored leadership traits within selected countries. In doing so, the paper explores historical trajectories and core values of each country to identify their distinctive characteristics. Additionally, leadership styles of well-known business leaders in each culture are examined to develop a comparative discussion of global leadership patterns and styles.

The paper finds that leaders may share same characteristics across countries, however, their behavioral expressions tend to unfold differently within each context. The paper argues that without context, meanings embedded in cultural mythologies and behaviors often become lost. The paper concludes that a comparative analysis of selected countries reveals a more complex and rich array of cultural meanings, thus offering support to a contextual view of leadership.

Examination of cultural mythologies on leadership makes important theoretical contributions by illustrating that cultural mythologies indeed shape the values, behaviors, and attitudes of global leaders, and provide three important functions that are identified as: cultural bridging, meaning making, and contextual nuancing.

Understanding comparative leadership patterns is critical in international business. The paper offers cultural mythologies as a tool for leaders who seek to cross-cultural boundaries in developing long term and high-quality productive international business relationships.

The value of the study lies in developing a comparative analysis of leadership patterns in three Southeast Asian countries and the USA with the help of cultural mythologies. The paper urges that scholars to move beyond quantification of cultural dimensions to a more contextualized understanding of leadership.

The main purpose of the study is to detect, monitor the mythology field and make predictions of the development of it using social network analysis metrics. Mythology, which is the subject of many disciplines, is an area with extensive working potential. In addition to basic bibliometric indicators, the relationships of this field, which cannot be seen by other methods, were analyzed using measures such as centrality, between, eigenvector, modularity and silhouette coefficients.

In this study, social network analysis of the field of mythology, which has an interdisciplinary structure, was made. Within the scope of the study, 28,370 publications were selected from the publications in the field of mythology in the Web of Science (WoS) citation database between 1900 and 2019 using the probability-based stratified sampling method (5%), and detailed analyzes were made on these publications. The aforementioned publications were analyzed in terms of publication and citation numbers, publication types, subject categories, keywords used, co-authorship, researchers with the highest number of publications, institutions and countries with the highest number of document co-citations.

The findings show that the field of mythology gathers around four main subjects (sociology, folklore, politics and anthropology). When interpreted in terms of centrality metrics in more detail, the symbiotic or complementary relationship between anthropology, folklore, politics, sociology and mythology can be easily observed.

The findings of this study are seen important for scientists, decision-makers and policymakers. In addition, the findings of the study can be used to create the curriculum of the field.

Employing the Star Wars brand as a case study, this paper seeks to critically discuss the importance of comparative mythology for inter-generational branding and consumption practices within arts related markets.

Secondary data have been gathered focusing on the analysis of material in the form of books, academic journals, films, videos, television programs, websites and media reports related to the interface between comparative mythology, the Star Wars brand.

First, this paper indicates how the long-standing success of the Star Wars brand mirrors and reflects the power of monomythic storytelling in creating a platform for arts and place building branding associations and extensions for numerous products and services. Second, this study shows and highlights the potential of monomythic structures/storytelling and comparative mythology in acting an underlying cultural platform whereupon several arts brand associations, narratives, extensions and overall strategies can emerge. Finally, this project suggests how arts marketing scholars could further explore the infusion of mythological narratives within branding practices in the areas of performing/visual arts, museums, entertainment and arts related tourism campaigns.

Focusing on the most successful film franchise of all times, this study argues that comparative mythology constitutes an endless source for common templates of artistic, cross-cultural and inter-generational marketing practices focusing on universal moral codes and archetypes.

The purpose of this study is to illustrate the development of ontology for the heroes of the ancient Greek mythology and religion. At present, a number of ontologies exist in different domains. However, ontologies of epics and myths are comparatively very few. To be more specific, nobody has developed such ontology for Greek mythology. This paper describes the attempts at developing ontology for Greek mythology to fill this gap.

This paper follows a combination of different methodologies, which is assumed to be a more effective way of developing ontology for mythology. It has adopted motivating scenario concept from Gruninger and Fox, developing cycle from Methontology and the analytico–synthetic approach from yet another methodology for ontology, and hence, it is a combination of three existing approaches.

A merged methodology has been adopted for this paper. The developed ontology was evaluated and made to meet with the information needs of its users. On the basis of the study, it was found that Greek mythology ontology could answer 62 per cent of the questions after first evaluation, i.e. 76 out of the 123 questions. The unanswered questions were analyzed in detail for further development of the ontology. The missing concepts were fed into the ontology; the ontology obtained after this stage was an exhaustive one.

This ontology will grow with time and can be used in semantic applications or e-learning modules related to the domain of Greek mythology.

This work is the first attempt to build ontology for Greek mythology. The approach is unique in that it has attempted to trace out the individual characteristics as well as the relationship between the characters described in the work.

Netflix's short-lived Gothic sci-fi psychological thriller 1899 tells of the discovery of a ghost ship by a steam-liner bound for America. All aboard are tested by unexplained deaths, visions of past traumas and impossible events. 1899 exemplifies what Mittell calls ‘drillable media’ (2009), contemporary elaborate and inventive serial TV narratives which encourage the viewer into active reception, rewarding forensic deconstruction and analysis.

The creators sprinkle references to Classical mythology and philosophy throughout 1899, inviting literate, active consumers to use them in forensic reception. Featuring an ensemble cast of 20 principal characters, 1899 offers a variety of ‘masculine’ representations, and all can be described as Gothic. These characters are understood and enhanced through consideration of the allusions to Classical mythology in the text. These echoes enhance and shape the Gothic masculine representations in 1899. Furthermore, the female protagonist is imbued with counter-typical hegemonic gender traits and her connections to mythic and literary characters encourage a questioning of her status as hero.

With reference to Classical reception and Gothic studies, textual analysis and online analytical discourses posted by fans of 1899, this chapter explores the interplay between Gothic male representations, ‘masculine’ traits and allusions to mythology, employing both to create a television series which is both timeless and contemporary.

The research on Black underachievement is well documented. But the explanations posited as causes for this failure are problematic. They are reductive and fail to explain adequately the reasons for Black children’s underperformance. The wealth of research into Black underachievement is not matched by research into Black achievement, and explanations for this are equally flawed, as are policies designed to curtail underperformance. I argue in this paper that underachievement is the product of social and cultural forces, and success is dependent on all concerned in the educational development of the child, including the child, overcoming those forces and accommodating each other in order to provide the knowledge and skills necessary for success.

Although technology has always been, and will continue to be, the hallmark of human activity, it remains a poorly understood concept. There is little recognition that behind technology lies a technology, the accelerating application of which is making the presence of the technological revolution more and more visible. The most obvious manifestation of this is the increasing frequency in the redefinition of the way in which society lives and works. This article, while demonstrating humankind as technology creatures, provides an explanation of how society progresses or regresses by resolving or failing to resolve the paradoxes inherent in technology through uncovering both its mythology and economy.

This chapter presents two cases in which the coupling between products and destinations generates distinct variations of possibilities for on-site consumption of mythologies of product implacement. Product–place dyads represent significant enabling potential to convey experiential authenticity in the form of enacted narratives, which are in turn based on product myths and the role of a place on the continuum of a productionscape–consumptionscape. Through the illustrative use of cases, a symbolic order of product geography is revealed. Destinations that leverage product associations are invariably engaged in a struggle to claim symbolic authority produce an authentic product–origin narrative. This chapter bridges critical tourism and international marketing literatures and proposes product geography as the mythomoteur of worldmaking.

This paper examines virtual organizations, operating in global cyberspace. This paper uses Armstrong’s (2005) conceptual orientation that mythmaking is fundamental to humanity and Warner's (1994) Neo-Barthesian (Barthes, 1957) methodology of distinguishing between “monster myths” which conceal political motives and secretly circulate ideological positions and her contrasting notion of “educative” myths which are not always delusions but are vigorous ways of leading one to "make sense of universal matters" (Warner, 1994, p. xiii) to recover the purposeful illusions behind the beguiling spells cast by the “modern myths” of virtual organizations. This paper finds that virtual organizations are impractical organizations involving a visible myth that masks the invisible purposes of the hegemonic (Torfing, 1999) control narratives of elites and global corporate capital.

This bibliography explores reference sources related to Celtic literature and mythology.

This article provides an overview of and commentary on the available resources in the subjects of Celtic literature and mythology, focusing on those that are most valuable.

Students, historians and genealogy researchers have all demonstrated a strong interest in the field of Celtic studies, especially the areas pertaining to Celtic literature and Celtic mythology. Surveying and providing access to resources on these topics is necessary to effective research in these subjects.

Resources on Celtic studies are particularly useful for researchers – the sheer number of descendants of Celtic people currently in America ensures that this topic will continue to be relevant for those studying history and genealogy.