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This bibliography explores reference sources related to Celtic literature and mythology.

This article provides an overview of and commentary on the available resources in the subjects of Celtic literature and mythology, focusing on those that are most valuable.

Students, historians and genealogy researchers have all demonstrated a strong interest in the field of Celtic studies, especially the areas pertaining to Celtic literature and Celtic mythology. Surveying and providing access to resources on these topics is necessary to effective research in these subjects.

Resources on Celtic studies are particularly useful for researchers – the sheer number of descendants of Celtic people currently in America ensures that this topic will continue to be relevant for those studying history and genealogy.

This bibliography is intended as a guide for librarians, scholars, students, and interested amateurs. It suggests what books or media would be an invaluable starting collection to understanding the Arthurian legend, which has been over a millennium in the making.

Ancient and universal, fantasy was most likely the first mainstream literature rather than the naturalism later recognized as mainstream. Every generation of every culture tells and retells tales based on psychological archetypes, the elements of fantasy. For instance, the Celtic tale “Leir and His Daughters” has been reworked and updated by authors ranging from Shakespeare to Diana Paxson (The Serpent's Tooth, Morrow, 1991). One of the old English/Scottish ballads collected by Francis James Child in the late 19th century (Child ballad No. 37) has recently reappeared as the novel Thomas the Rhymer by Ellen Kushner (Morrow, 1991). Similarly, retellings of the Arthurian legend are legion, from Geoffrey of Monmouth to Malory to Tennyson to such modern writers as T.H. White, Mary Stewart, Marion Zimmer Bradley (The Mists of Avalon, Knopf, 1982), and Guy Gavriel Kay (The Wandering Fire and The Darkest Road, Collins, 1986).

The basis of this paper is a critical review of an article published in this journal, by Zafiris and Bayldon (JAAR, 5, 2, 2000), on Economic Value Added and Market Value Added. This review provides a detailed critique of the literature relating to EVA® and the underlying philosophy of the use of EVA® as a performance metric. Following this, there is a comment on the analysis provided by Zafiris and Bayldon and a review of the empirical evidence presented in support of their analysis. The paper demonstrates that the amendments to the EVA® model proposed by Zafiris and Bayldon are not original and are unlikely to result in a significant improvement to the usefulness of the original model.

This paper aims to gain an understanding of the nature and extent of the practice of “public relations” in history.

The paper uses an analysis of popular narratives (in particular rumour, legend and myth) to inform a detailed case study of Glastonbury abbey in the medieval period.

Glastonbury Abbey worked in partnership with the Crown to develop a detailed promotional campaign based on powerful narratives. As a consequence it was able to grow to become one of the wealthiest communities in the country. The Crown, meanwhile, consolidated its position by being able to engender a whole national “brand” around the mythical corpus.

Methodologically, using folklore and other popular narrative material is useful as to an extent it is outside official control, but also provides information about the story tellers and the audiences.

The research builds on Watson's recent work on St Swithun and Winchester, taking the ideas forward several hundred years (and finding many of the same patterns). It finds new developments in terms of co‐branding and brand revivals.

Edith Margaret Robertson Ditmas — ‘E.D.’ to her staff and many colleagues, ‘Edith’ to her family and friends — was appointed General Secretary of Aslib in May 1933 in succession to Mr S. S. Bullock, and was redesignated Director in 1946. She retired from that post on 28 February 1950, being succeeded by Leslie Wilson. In June 1947 she took over the editorship of the Journal of Documentation with effect from the beginning of volume three, following the appointment of the founder editor, Theodore Besterman, as Counsellor, Bibliographical and Library Centre, Unesco. She continued this work until 1962. A note by Geoffrey Woledge in the June 1962 issue of the Journal informed readers that Miss Ditmas was being succeeded as Managing Editor by Miss Barbara Kyle ‘who has contributed to the Journal in the past and is now taking up a full‐time post on the Aslib staff’. It reminded readers that Aslib's establishment of the Editorial Board in 1947 had only been intended as a temporary measure (its membership in 1947 comprised F. C. Francis, D.J. Urquhart and G. Woledge) and with reference to Miss Ditmas continued:

Introduces librarians to popular culture studies and emphasizes the importance of collection development of popular culture materials, both primary and secondary. Provides strategies and identifies resources that can facilitate such collection development.