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This paper looks at logistics and supply chain strategy.
Abstract
Subject area
This paper looks at logistics and supply chain strategy.
Study level/applicability
The paper is appropriate for undergraduate and graduate management students.
Case overview
By November 2009, realising the competitive pressures created by the regional and global players, Mr Khalid Ahmed, SVP, Economic Zones World (EZW), decided to strategically re-position EZW in the global supply chain map. He knew it would be very challenging in view of changing landscape of international business and he was eager to start formulating his plans.
Expected learning outcomes
This case can be used to teach logistics and supply chain strategy as well as the understanding of the development of country level strategy. A better understanding of the demographics and geography of UAE is required.
Supplementary materials
A teaching note is available on request.
Details