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Economic Zones World (EZW) – supply chain strategy

Balan Sundarakani (University of Wollongong in Dubai, Dubai, United Arab Emirates.)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 1 January 2011


Subject area

This paper looks at logistics and supply chain strategy.

Study level/applicability

The paper is appropriate for undergraduate and graduate management students.

Case overview

By November 2009, realising the competitive pressures created by the regional and global players, Mr Khalid Ahmed, SVP, Economic Zones World (EZW), decided to strategically re-position EZW in the global supply chain map. He knew it would be very challenging in view of changing landscape of international business and he was eager to start formulating his plans.

Expected learning outcomes

This case can be used to teach logistics and supply chain strategy as well as the understanding of the development of country level strategy. A better understanding of the demographics and geography of UAE is required.

Supplementary materials

A teaching note is available on request.



This case was written by Dr Balan Sundarakani at the University of Wollongong in Dubai Case Writing Workshop under the supervision of Professor James A. Erskine. It was prepared solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality.


Sundarakani, B. (2011), "Economic Zones World (EZW) – supply chain strategy", Emerald Emerging Markets Case Studies, Vol. 1 No. 1.



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