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1 – 10 of over 2000Shalom Levy, Yaniv Gvili and Hayiel Hino
Social media sites facilitate electronic word of mouth (eWOM) communication among consumers of diverse cultures and ethnicities. Based on the theory of planned behaviour (TPB)…
Abstract
Purpose
Social media sites facilitate electronic word of mouth (eWOM) communication among consumers of diverse cultures and ethnicities. Based on the theory of planned behaviour (TPB), the present research proposes a conceptual framework for minority consumers' engagement in eWOM associated with the mainstream culture. The model incorporates social capital and social interaction as key factors that affect cross-cultural eWOM communication between minority and mainstream consumers. This research also aims to explore the responses of minority consumers to eWOM communications originating with members of the majority group.
Design/methodology/approach
A structural equation modelling (SEM) procedure was applied to data collected from social media (Facebook) users (N = 539) from two minority communities: Israeli Arab and Israeli Ultra-Orthodox Jewish minorities.
Findings
The findings show that: (a) minority consumers' engagement with eWOM is indirectly related to social capital, (b) this relationship is mediated by minority consumers' attitudes and their subjective norms regarding eWOM engagement with dominant cultural groups, (c) social interaction of minorities with the dominant culture enhances the influence of social capital on eWOM engagement and (d) behavioural engagement with eWOM varies across cultural minorities, depending on the minority group’s unique cultural characteristics.
Practical implications
The findings have managerial implications for practitioners who use social media in their marketing and business activities, as they demonstrate that the effectiveness of eWOM communication is contingent on the cultural characteristics of the ethnic minority consumer groups being targeted by managers.
Originality/value
The present research contributes to the theory of consumer engagement by demonstrating that engagement is contingent on the intercultural social context in which eWOM is communicated.
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Hatice Kizgin, Ahmad Jamal, Nripendra P. Rana and Yogesh K. Dwivedi
This paper aims to investigate the impact of online identity orientation and online friendship homophily on online socializing, online information search and ethnic guests’…
Abstract
Purpose
This paper aims to investigate the impact of online identity orientation and online friendship homophily on online socializing, online information search and ethnic guests’ hospitality experiences.
Design/methodology/approach
The study uses structural equation modeling to test a conceptual model developed after reviewing hospitality literature. Data is collected from a sample of 514 Turkish-Dutch ethnic guests living in the Netherlands using a self-administered questionnaire.
Findings
The results show that online identity orientations aligned with minority and majority cultures impact online friendship homophily and online socializing, which subsequently impact online information search and hospitality experiences of ethnic guests.
Practical implications
On the whole, ethnic communities have considerable spending power. The findings point to heritage and mainstream cultural socialization accounting for travel and hospitality experiences within an ethnic minority group. The findings supply relevant information for hospitality sectors on services to endorse or promote to guests from ethnic communities.
Originality/value
The study examines the simultaneous effects of online identity orientations and online friendship homophily on online socialization and hospitality experiences of ethnic guests. It highlights the role of culture in explaining the use of social networking sites and its potential impact on hospitality-related behaviors and experiences of ethnic guest consumers.
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Jiaxin Wu, Jigang Zhang and Hongjuan Yang
This study aims to construct an evaluation system for farmers’ livelihood capital in minority areas and evaluate the impact of relocation in response to climate change on farmers’…
Abstract
Purpose
This study aims to construct an evaluation system for farmers’ livelihood capital in minority areas and evaluate the impact of relocation in response to climate change on farmers’ livelihood capital.
Design/methodology/approach
According to the characteristics of Yunnan minority areas, the livelihood capital of farmers in minority areas is divided into natural, physical, financial, social, human and cultural capital. The improved livelihood capital evaluation system measures farmers’ livelihood capital from 2015 to 2021. The net impact of relocation on farmers’ livelihood capital was separated using propensity score matching and the difference-in-difference (PSM-DID) method.
Findings
The shortage of livelihood capital makes it difficult for farmers to resist climate change, and the negative impacts of climate change further aggravate their livelihood vulnerability and reduce their livelihood capital. Relocation has dramatically increased the livelihood capital of farmers living in areas with poor natural conditions by 15.67% and has enhanced their ability to cope with climate change and realise sustainable livelihoods.
Originality/value
An improved livelihood capital evaluation system is constructed to realise the future localisation and development of livelihood capital research. The PSM-DID method was used to overcome endogeneity problems and sample selection bias of the policy evaluation methods. This study provides new ideas for academic research and policy formulation by integrating climate change, poverty governance and sustainable livelihoods.
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Groups once marginalized by culture, ethnicity, class, sexuality, age, and physical ability have entered and impacted business, service, and educational institutions. To unify…
Abstract
Groups once marginalized by culture, ethnicity, class, sexuality, age, and physical ability have entered and impacted business, service, and educational institutions. To unify their widening communities, leaders must pursue inclusivity, which demands more than equitable demographics. Inclusivity integrates each individual’s perspective, regardless of group – the tougher goal of equitable belonging. Most diversity, equity, inclusion, and belonging programs agree that inclusivity starts with leaders’ acknowledging their own biases and committing to organizational reform. Yet few apply leadership principles to gain crucial team collaboration in the project. This chapter explicitly shows public- and private-sector executives and instructors how to guide staffers and students to understand and welcome unfamiliar cultural, social, and personal variances so they themselves create an inclusive cohort. Experiential activities, games, performance arts, and focused, reflective debriefings help make inclusivity the norm by playfully but persistently uncovering even unconscious exclusionist assumptions and replacing them with informed, diversity-positive interactions. These emotionally engaging exercises reveal that exclusionism emerges most bluntly in casual conversation, which both displays and perpetuates preconceptions. Fortunately, self-corrected speech can become the avatar and instrument of inclusivity. So the gentle unearthing and disproving of biases about cultural, social, and personal differences allow participants to construct a diversity-enhanced unity deeper than uniformity. Albeit temporary and simulated, such visceral learning experiences dramatically immerse players in the hurtful disregard caused by microaggressions of privilege and prejudice about cultures, ethnicities, classes, sexualities, ages, and abilities. These exercises and leaders’ modeling grow collegiality despite – indeed, through – human variety, letting all celebrate their individuality while greeting new views and voices.
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Beyond symptomatic communication barriers between designers and communities, glocal resiliency building (GRB) by intercultural groups often challenges traditional service-learning…
Abstract
Purpose
Beyond symptomatic communication barriers between designers and communities, glocal resiliency building (GRB) by intercultural groups often challenges traditional service-learning trajectories. Without ambitious performance hurdles, two higher education institutions from Australia and Thailand built rapport via their shared love for Bamboo to level hierarchies between groups: architects, both social and professional.
Design/methodology/approach
The author used Basho’s “self” – object nexus, as depicted in “Learn Bamboo from Bamboo” Haiku, as a methodology to structure our observations of stakeholders (Haas, 1994). This reflective account, narrated through a tabulated account of iterative engagements among various stakeholders, narrates the metacognitive process of GRB.
Findings
Amidst intercultural communication tensions that could have alienated efforts, Bamboo’s resourcefulness prompted positive stakeholder interactions. Interculturally relatable Bamboo culture could become an effective mode of communication via a synthesis of craft and construction to cultivate culturally intelligent behaviours.
Research limitations/implications
Bamboo was a technology of community that overcame cultural tensions by completing an architectural product.
Originality/value
Despite different languages, work ethics and uneasiness, this activism project sensitised differentiating perspectives to transform traditional knowledge hierarchies to negotiate local know-how. Hence, it highlights activism as a methodology for figuring out the unknown layered in spatial and aspatial attributes of material cultures.
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This article examines curatorial practices, both traditional and digital, in the Guizhou Provincial Museum’s ethnic exhibition to assess their effectiveness in representing ethnic…
Abstract
Purpose
This article examines curatorial practices, both traditional and digital, in the Guizhou Provincial Museum’s ethnic exhibition to assess their effectiveness in representing ethnic minority cultures, fostering learning and inspiring curiosity about ethnic textiles and costumes and associated cultures. It also explores audience expectations concerning digital technology use in future exhibitions.
Design/methodology/approach
A mixed-methods approach was employed, where visitor data were collected through questionnaires, together with interviews with expert, museum professionals and ethnic minority textile practitioners. Their expertise proved instrumental in shaping the design of the study and enhancing the overall visitor experience, and thus fostering a deeper appreciation and understanding of ethnic minority cultures.
Findings
Visitors were generally satisfied with the exhibition, valuing their educational experience on ethnic textiles and cultures. There is a notable demand for more immersive digital technologies in museum exhibitions. The study underscores the importance of participatory design with stakeholders, especially ethnic minority groups, for genuine and compelling cultural representation.
Originality/value
This study delves into the potentials of digital technologies in the curation of ethnic minority textiles, particularly for enhancing education and cultural communication. Ethnic textiles and costumes provide rich sensory experience, and they carry deep cultural significance, especially during festive occasions. Our findings bridge this gap; they offer insights for museums aiming to deepen the visitor experiences and understanding of ethnic cultures through the use of digital technologies.
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Developing a sense of belonging among immigrant youth in multicultural contexts has attracted significant attention from scholars during the last few decades. Studies have already…
Abstract
Purpose
Developing a sense of belonging among immigrant youth in multicultural contexts has attracted significant attention from scholars during the last few decades. Studies have already underscored how various educational factors hinder or facilitate students’ sense of belonging to the school or the larger society. Although most students in Hong Kong schools are ethnic Chinese, a significant number of non-Chinese children make students diversity an essential aspect of schooling. The study investigated how schools can develop a sense of belonging among ethnic minority youth in Hong Kong.
Design/methodology/approach
As the education system in Hong Kong lacks a multicultural education policy, how can schools help develop a sense of belonging to the school and the larger society among young ethnic minority people? To answer this question, this paper consolidates the two sets of data originally gathered for two research projects. The data was collected through semi-structured in-depth interviews with nine secondary school teachers (Chinese and non-Chinese) and 15 students (non-Chinese) and analysed thematically.
Findings
The thematic analysis of the qualitative data identified several challenges and opportunities for developing ethnic minority students’ sense of belonging in Hong Kong.
Research limitations/implications
Researchers in comparative education can further explore how multicultural education and inclusive education approach together can help ensure inclusive and equitable quality education for all and cater to students' diverse learning needs across the education systems.
Practical implications
Given that the aims of multicultural education and inclusive education resonate with each other, schools can focus on the Whole School Approach to developing a sense of belonging among ethnic minority youth in Hong Kong. However, policymakers and practitioners may need to adopt a multifaceted perspective on inclusive education that strives to ensure equitable quality education for all.
Originality/value
The study contributes to the existing body of scholarship on multicultural education and inclusive education. The study findings underscore the importance of an interdisciplinary research framework in education and advocate an integrative approach to supporting students with diverse learning needs in multicultural contexts.
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Nikoletta Maria Gulya and Anikó Fehérvári
One key aspect of European curriculum reforms is to empower students with the skills needed to engage actively in the pluralistic and multicultural global society of the 21st…
Abstract
Purpose
One key aspect of European curriculum reforms is to empower students with the skills needed to engage actively in the pluralistic and multicultural global society of the 21st century. This study aims to examine the extent of multicultural education within the national core curricula of three European countries: Hungary, Finland and Ireland, focusing on its role in fostering social acceptance through education.
Design/methodology/approach
A qualitative research applying discourse analysis was conducted to identify key multiculturalism concepts within the curricula. The analysis concentrated on understanding how multiculturalism is portrayed through various perspectives, emphasizing situational meanings and frameworks. Furthermore, a comparative analysis of the findings was carried out.
Findings
The research found that all three curricula contain the concept of multicultural education, although the extent of emphasis varies. The Hungarian National Core Curriculum (NCC) primarily emphasizes national values and sporadically addresses multicultural issues, often from a local perspective. In contrast, the Irish NCC is tolerance-oriented, stressing not only the understanding of different cultures but also the importance of accepting them. The Finnish NCC reflects a global perspective and emphasizes respect for different cultures and minority groups, with a pluralistic approach.
Originality/value
This study enhances our understanding of the discourse of multiculturalism within the curricula of three European countries, emphasizing both their similarities and differences. Additionally, it underscores the crucial role that curricula can play in effectively implementing multicultural education.
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Srilata Ravi and Olivia Leclair
In Canada today, Francophone minority communities (FMCs) outside Québec exist in every province and territory and cross all sectors of Canadian Francophonie (French-Canadians…
Abstract
In Canada today, Francophone minority communities (FMCs) outside Québec exist in every province and territory and cross all sectors of Canadian Francophonie (French-Canadians, Francophone immigrants, Francophone Métis as well as Francophile anglophones). Besides their linguistic immersion in primary, secondary, and postsecondary educational institutions, these Francophones living outside Quebec counter linguistic assimilation and affirm their place in Canada's bilingual and multicultural society through their cultural productions (music, theatre, dance, cuisine, literature). In this study, we take up the case of L'Association, La Girandole d’Edmonton, a cultural association dedicated to the teaching and promotion of French-Canadian dance in Edmonton (Alberta) to examine the multiple challenges such organizations face despite the crucial role they play in ensuring the vitality of linguistic minority communities in Canada.
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