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1 – 10 of 987The study aims to analyse the race towards green development and United Nations sustainable development goals (SDGs) in the cases of Huawei and Shell. Both companies are the…
Abstract
Purpose
The study aims to analyse the race towards green development and United Nations sustainable development goals (SDGs) in the cases of Huawei and Shell. Both companies are the leaders in their respective industries. Huawei is an example case study representing the information and communications technology (ICT) industry whereas Shell is an example case study representing the oil and gas industry. The research analyses of the races in achieving UN SDGs were undertaken based on the innovation diffusion framework with the use of machine learning algorithms trained to extract data on sustainability activities and initiatives.
Design/methodology/approach
The research analyses the two case studies of Huawei and Shell. The research was undertaken through the steps of training machine learning algorithms, industry benchmarking and evaluating the performance of the race. The analyses regarding the activities and initiatives of Huawei and Shell in contributing towards SDGs are based on the data in the past 10 years (Years 2010–2019) using machine learning to extract data on sustainability activities and initiatives. In the case of Huawei, 313 sustainability reports were fed to the unsupervised machine learning algorithms revealing 15,101 sustainability actions and initiatives related to UN SDGs in the ICT industry. In the case of Shell, 2,015 sustainability reports were fed to the unsupervised machine learning algorithms revealing 47,365 sustainability actions and initiatives related to UN SDGs in the oil and gas industry.
Findings
The analyses of findings revealed that Huawei and Shell performed very well in progressing towards the UN SDGs. Huawei had strong performance in the ICT industry with regard to SDGs No. 3, 4, 7, 8, 11, 12 and 16 while Shell had strong performance in the oil and gas industry with regard to SDGs No. 3, 4, 6, 7, 8, 12 and 16. Both companies had placed a focus on achieving SDG 12 responsible consumption and production, SDG 7 affordable and clean energy and SDG 4 quality education. The synthesised business model innovations of Huawei and Shell had shown their environmental, social and governance strategies – Huawei’s 2030 vision for green development and Shell’s 2050 vision for net zero emissions.
Practical implications
The five pillars of people, planet, prosperity, peace and partnership according to the UN 2030 agenda for sustainable development have shown the way a company operates to promote sustainable eco-systems. The extent to which both Huawei and Shell link corporate strategies to the UN SDGs has reflected their implementation progress. Furthermore, the business model innovations of Huawei and Shell provides a useful framework which can be applied to encourage other companies/organisations in various industries to undertake ESG activities in practice.
Originality/value
The main contribution of this research is the application of machine learning algorithms and the innovation diffusion model in analysing the SDGs performance. The study applies the innovation diffusion framework to explore strategic actions and initiatives of Huawei and Shell in transitioning towards sustainability. The use of machine learning algorithms has identified their sustainability approach in achieving the UN SDGs.
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Ross Taylor, Masoud Fakhimi, Athina Ioannou and Konstantina Spanaki
This study proposes an integrated Machine Learning and simulated framework for a personalized learning system. This framework aims to improve the integrity of the provided tasks…
Abstract
Purpose
This study proposes an integrated Machine Learning and simulated framework for a personalized learning system. This framework aims to improve the integrity of the provided tasks, adapt to each student individually and ultimately enhance students' academic performance.
Design/methodology/approach
This methodology comprises two components. (1) A simulation-based system that utilizes reinforcement algorithms to assign additional questions to students who do not reach pass grade thresholds. (2) A Machine Learning system that uses the data from the system to identify the drivers of passing or failing and predict the likelihood of each student passing or failing based on their engagement with the simulated system.
Findings
The results of this study offer preliminary evidence of the effectiveness of the proposed simulation system and indicate that such a system has the potential to foster improvements in learning outcomes.
Research limitations/implications
As with all empirical studies, this research has limitations. A simulation study is an abstraction of reality and may not be completely accurate. Student performance in real-world environments may be higher than estimated in this simulation, reducing the required teacher support.
Practical implications
The developed personalized learning (PL) system demonstrates a strong foundation for improving students' performance, particularly within a blended learning context. The findings indicate that simulated performance using the system exhibited improvement when individual students experienced higher learning benefits tailored to their needs.
Social implications
The research offers evidence of the effectiveness of personalized learning systems and highlights their capacity to drive improvements in education. The proposed system holds the potential to enhance learning outcomes by tailoring tasks to meet the unique needs of each student.
Originality/value
This study contributes to the growing literature on personalized learning, emphasizing the importance of leveraging machine learning in educational technologies to enable precise predictions of student performance.
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Sumathi Annamalai and Aditi Vasunandan
With Industry 4.0 and the extensive rise of smart technologies, we are seeing remarkable transformations in work practices and workplaces. Scholars report the phenomenal progress…
Abstract
Purpose
With Industry 4.0 and the extensive rise of smart technologies, we are seeing remarkable transformations in work practices and workplaces. Scholars report the phenomenal progress of smart technologies. At the same time, we can hear the rhetoric emphasising their potential threats. This study focusses on how and where intelligent machines are leveraged in the workplace, how humans co-working with intelligent machines are affected and what they believe can be done to mitigate the risks of the increased use of intelligent machines.
Design/methodology/approach
We conducted in-depth interviews with 15 respondents working in various leadership capacities associated with intelligent machines and technologies. Using NVivo, we coded and churned out the themes from the qualitative data collected.
Findings
This study shows how intelligent machines are leveraged across different industries, ranging from chatbots, intelligent sensors, cognitive systems and computer vision to the replica of the entire human being. They are used end-to-end in the value chain, increasing productivity, complementing human workers’ skillsets and augmenting decisions made by human workers. Human workers experience a blend of positive and negative emotions whilst co-working with intelligent machines, which influences their job satisfaction level. Organisations adopt several anticipatory strategies, like transforming into a learning organisation, identifying futuristic technologies and upskilling their human workers, regularly conducting social learning events and designing accelerated career paths to embrace intelligent technologies.
Originality/value
This study seeks to understand the emotional and practical implications of the use of intelligent machines by humans and how both entities can integrate and complement each other. These insights can help organisations and employees understand what future workplaces and practices will look like and how to remain relevant in this transformation.
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Jurui Zhang, Shan Yu, Raymond Liu, Guang-Xin Xie and Leon Zurawicki
This paper aims to explore factors contributing to music popularity using machine learning approaches.
Abstract
Purpose
This paper aims to explore factors contributing to music popularity using machine learning approaches.
Design/methodology/approach
A dataset comprising 204,853 songs from Spotify was used for analysis. The popularity of a song was predicted using predictive machine learning models, with the results showing the superiority of the random forest model across key performance metrics.
Findings
The analysis identifies crucial genre and audio features influencing music popularity. Additionally, genre specific analysis reveals that the impact of music features on music popularity varies across different genres.
Practical implications
The findings offer valuable insights for music artists, digital marketers and music platform researchers to understand and focus on the most impactful music features that drive the success of digital music, to devise more targeted marketing strategies and tactics based on popularity predictions, and more effectively capitalize on popular songs in this digital streaming age.
Originality/value
While previous research has explored different factors that may contribute to the popularity of music, this study makes a pioneering effort as the first to consider the intricate interplay between genre and audio features in predicting digital music popularity.
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Diego de Jaureguizar Cervera, Javier de Esteban Curiel and Diana C. Pérez-Bustamante Yábar
Short-term rentals (STRs) (like Airbnb) are reshaping social behaviour, notably in gastronomy, altering how people dine while travelling. This study delves into revenue…
Abstract
Purpose
Short-term rentals (STRs) (like Airbnb) are reshaping social behaviour, notably in gastronomy, altering how people dine while travelling. This study delves into revenue management, examining the impact of seasonality and dining options near guests’ Airbnb. Machine Learning analysis of Airbnb data suggests owners enhance revenue strategies by adjusting prices seasonally, taking nearby food amenities into account.
Design/methodology/approach
This study analysed 220 Airbnb establishments from Madrid, Spain, using consistent monthly price data from Seetransparent and environment variables from MapInfo GIS. The Machine Learning algorithm calculated average prices, determined seasonal prices, applied factor analysis to categorise months and used cluster analysis to identify tourism-dwelling typologies with similar seasonal behaviour, considering nearby supermarkets/restaurants by factors such as proximity and availability of food options.
Findings
The findings reveal seasonal variations in three groups, using Machine Learning to improve revenue management: Group 1 has strong autumn-winter patterns and fewer restaurants; Group 2 shows higher spring seasonality, likely catering to tourists, and has more restaurants, while Group 3 has year-round stability, fewer supermarkets and active shops, potentially affecting local restaurant dynamics. Food establishments in these groups may need to adapt their strategies accordingly to capitalise on these seasonal trends.
Originality/value
Current literature lacks information on how seasonality, rental housing and proximity to amenities are interconnected. The originality of this study is to fill this gap by enhancing the STR price predictive model through a Machine Learning study. By examining seasonal trends, rental housing dynamics, and the proximity of supermarkets and restaurants to STR properties, the research enhances our understanding and predictions of STR price fluctuations, particularly in relation to the availability and demand for food options.
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Dilawar Ali, Kenzo Milleville, Steven Verstockt, Nico Van de Weghe, Sally Chambers and Julie M. Birkholz
Historical newspaper collections provide a wealth of information about the past. Although the digitization of these collections significantly improves their accessibility, a large…
Abstract
Purpose
Historical newspaper collections provide a wealth of information about the past. Although the digitization of these collections significantly improves their accessibility, a large portion of digitized historical newspaper collections, such as those of KBR, the Royal Library of Belgium, are not yet searchable at article-level. However, recent developments in AI-based research methods, such as document layout analysis, have the potential for further enriching the metadata to improve the searchability of these historical newspaper collections. This paper aims to discuss the aforementioned issue.
Design/methodology/approach
In this paper, the authors explore how existing computer vision and machine learning approaches can be used to improve access to digitized historical newspapers. To do this, the authors propose a workflow, using computer vision and machine learning approaches to (1) provide article-level access to digitized historical newspaper collections using document layout analysis, (2) extract specific types of articles (e.g. feuilletons – literary supplements from Le Peuple from 1938), (3) conduct image similarity analysis using (un)supervised classification methods and (4) perform named entity recognition (NER) to link the extracted information to open data.
Findings
The results show that the proposed workflow improves the accessibility and searchability of digitized historical newspapers, and also contributes to the building of corpora for digital humanities research. The AI-based methods enable automatic extraction of feuilletons, clustering of similar images and dynamic linking of related articles.
Originality/value
The proposed workflow enables automatic extraction of articles, including detection of a specific type of article, such as a feuilleton or literary supplement. This is particularly valuable for humanities researchers as it improves the searchability of these collections and enables corpora to be built around specific themes. Article-level access to, and improved searchability of, KBR's digitized newspapers are demonstrated through the online tool (https://tw06v072.ugent.be/kbr/).
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Andry Alamsyah, Fadiah Nadhila and Nabila Kalvina Izumi
Technology serves as a key catalyst in shaping society and the economy, significantly altering customer dynamics. Through a deep understanding of these evolving behaviors, a…
Abstract
Purpose
Technology serves as a key catalyst in shaping society and the economy, significantly altering customer dynamics. Through a deep understanding of these evolving behaviors, a service can be tailored to address each customer's unique needs and personality. We introduce a strategy to integrate customer complaints with their personality traits, enabling responses that resonate with the customer’s unique personality.
Design/methodology/approach
We propose a strategy to incorporate customer complaints with their personality traits, enabling responses that reflect the customer’s unique personality. Our approach is twofold: firstly, we employ the customer complaints ontology (CCOntology) framework enforced with multi-class classification based on a machine learning algorithm, to classify complaints. Secondly, we leverage the personality measurement platform (PMP), powered by the big five personality model to predict customer’s personalities. We develop the framework for the Indonesian language by extracting tweets containing customer complaints directed towards Indonesia's three biggest e-commerce services.
Findings
By mapping customer complaints and their personality type, we can identify specific personality traits associated with customer dissatisfaction. Thus, personalizing how we offer the solution based on specific characteristics.
Originality/value
The research enriches the state-of-the-art personalizing service research based on captured customer behavior. Thus, our research fills the research gap in considering customer personalities. We provide comprehensive insights by aligning customer feedback with corresponding personality traits extracted from social media data. The result is a highly customized response mechanism attuned to individual customer preferences and requirements.
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Gaurav Sarin, Pradeep Kumar and M. Mukund
Text classification is a widely accepted and adopted technique in organizations to mine and analyze unstructured and semi-structured data. With advancement of technological…
Abstract
Purpose
Text classification is a widely accepted and adopted technique in organizations to mine and analyze unstructured and semi-structured data. With advancement of technological computing, deep learning has become more popular among academicians and professionals to perform mining and analytical operations. In this work, the authors study the research carried out in field of text classification using deep learning techniques to identify gaps and opportunities for doing research.
Design/methodology/approach
The authors adopted bibliometric-based approach in conjunction with visualization techniques to uncover new insights and findings. The authors collected data of two decades from Scopus global database to perform this study. The authors discuss business applications of deep learning techniques for text classification.
Findings
The study provides overview of various publication sources in field of text classification and deep learning together. The study also presents list of prominent authors and their countries working in this field. The authors also presented list of most cited articles based on citations and country of research. Various visualization techniques such as word cloud, network diagram and thematic map were used to identify collaboration network.
Originality/value
The study performed in this paper helped to understand research gaps that is original contribution to body of literature. To best of the authors' knowledge, in-depth study in the field of text classification and deep learning has not been performed in detail. The study provides high value to scholars and professionals by providing them opportunities of research in this area.
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Lei Ren, Guolin Cheng, Wei Chen, Pei Li and Zhenhe Wang
This paper aims to explore recent advances in drift compensation algorithms for Electronic Nose (E-nose) technology and addresses sensor drift challenges through offline, online…
Abstract
Purpose
This paper aims to explore recent advances in drift compensation algorithms for Electronic Nose (E-nose) technology and addresses sensor drift challenges through offline, online and neural network-based strategies. It offers a comprehensive review and covers causes of drift, compensation methods and future directions. This synthesis provides insights for enhancing the reliability and effectiveness of E-nose systems in drift issues.
Design/methodology/approach
The article adopts a comprehensive approach and systematically explores the causes of sensor drift in E-nose systems and proposes various compensation strategies. It covers both offline and online compensation methods, as well as neural network-based approaches, and provides a holistic view of the available techniques.
Findings
The article provides a comprehensive overview of drift compensation algorithms for E-nose technology and consolidates recent research insights. It addresses challenges like sensor calibration and algorithm complexity, while discussing future directions. Readers gain an understanding of the current state-of-the-art and emerging trends in electronic olfaction.
Originality/value
This article presents a comprehensive review of the latest advancements in drift compensation algorithms for electronic nose technology and covers the causes of drift, offline drift compensation algorithms, online drift compensation algorithms and neural network drift compensation algorithms. The article also summarizes and discusses the current challenges and future directions of drift compensation algorithms in electronic nose systems.
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Armindo Lobo, Paulo Sampaio and Paulo Novais
This study proposes a machine learning framework to predict customer complaints from production line tests in an automotive company's lot-release process, enhancing Quality 4.0…
Abstract
Purpose
This study proposes a machine learning framework to predict customer complaints from production line tests in an automotive company's lot-release process, enhancing Quality 4.0. It aims to design and implement the framework, compare different machine learning (ML) models and evaluate a non-sampling threshold-moving approach for adjusting prediction capabilities based on product requirements.
Design/methodology/approach
This study applies the Cross-Industry Standard Process for Data Mining (CRISP-DM) and four ML models to predict customer complaints from automotive production tests. It employs cost-sensitive and threshold-moving techniques to address data imbalance, with the F1-Score and Matthews correlation coefficient assessing model performance.
Findings
The framework effectively predicts customer complaint-related tests. XGBoost outperformed the other models with an F1-Score of 72.4% and a Matthews correlation coefficient of 75%. It improves the lot-release process and cost efficiency over heuristic methods.
Practical implications
The framework has been tested on real-world data and shows promising results in improving lot-release decisions and reducing complaints and costs. It enables companies to adjust predictive models by changing only the threshold, eliminating the need for retraining.
Originality/value
To the best of our knowledge, there is limited literature on using ML to predict customer complaints for the lot-release process in an automotive company. Our proposed framework integrates ML with a non-sampling approach, demonstrating its effectiveness in predicting complaints and reducing costs, fostering Quality 4.0.
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