Search results

The case is based on the data collected from various secondary sources only.

Godi India, a lithium-ion cell manufacturing company in India, was working to design e-cell for electric vehicles (EV) which would be compatible with Indian conditions and reduce the cost of battery to the extent possible because e-cell contributes half of the electric vehicle’s price. Godi India was set up in January 2020 by Mahesh Godi. Looking for opportunities in India after having worked in the USA for 17 years, Mahesh found that even with the rise in EV the lithium-ion cell manufacturing in India was almost zero. Using innovation as its main strategy, the start-up started its operation with a team of 30 scientists. The start-up already registered 25 patents under its name with few awaiting. Most of the EV companies relied on Chinese lithium-ion cell. Local lithium-ion cell manufacturing was believed to be the key for EV industry growth in a country. Central government production linked schemes worth INR 18,100 crore were signed by major players like Ola electric, Reliance new energy and Rajesh exports to develop locally manufactured advance cells. The push from the government for locally manufacturing the cells was a major trigger for the rise in the EV industry. The case provides the analysis of the strategies applied by the company to grow in the lithium-ion cell manufacturing industry.

This case can be used in strategic management, entrepreneurship and general management courses/modules at the Undergraduate and Postgraduate level.

The purpose of variable loading conditions (392 N-785N-392N-785N) with break-in period were used to study interactions between zinc dialkyl dithiophosphate (ZDDP) 0.1 P% (phosphorus) and fine-grade molybdenum disulfide (MoS₂) 3%, in different mixtures of NLGI 2 lithium stearate grease. Four-ball wear tests were used to evaluate the tribological properties of different grease mixtures such as coefficient of friction and wear. ASTM 2266 as reported by earlier studies is useful, but it is not representative of real-life applications where variable loads and speeds and different break-in periods play a role and could change the results and the nature of tribofilms.

In this study, chemical and mechanical properties of tribofilms were examined. Moreover, design of experiment was used to examine the data and shorten experimentation time. Research described here is investigating variable loading conditions for real-life applications by using a break-in period of 2 min at the start to minimize asperities and establish a clean surface. Design expert (DOE) analyzes responses to reveal those variables that are single factor and those that are multifactor whether synergistically or antagonistically.

The results indicated that spectrum loading with break-in period showed reduction in wear when tested in greases with ZDDP/MoS₂ combinations. Ramping up or down the load every 7.5 min for a rotational speed of 1,200 rpm and a total of 36,000 revolutions or 30-min time slowed the wear properties of lithium-based grease under different MoS₂ and ZDDP concentrations. Experiments indicated that wear was largely dependent on the loading condition and ZDDP additives during specific break-in period at 1,200 rotational speed. It is believed that MoS₂ greases perform better under spectrum loading and under constant loading when mixed with ZDDP phosphorus.

This research indicates that there is a synergistic interaction between ZDDP, MoS₂ and variable loading especially when a break-in period is applied. The results indicated that wear was largely dependent on the specific speed used with spectrum loading as presented in the energy dispersive spectroscopy and the Auger electron spectroscopy analysis, and thus a 3% MoS₂ grease with ZDDP (phosphorus: 0.1 Wt.%) are needed to improve the wear resistance and improve the friction characteristics.

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-01-2024-0016/

After completion of the case study, the students will be able to analyze the role of industry in strategic decision-making, examine the information and make judgments with the use of different models such as political, economic, social, technological, environmental & legal (PESTEL) and Porter’s five forces and formulate a marketing strategy for the future move of Diwan & Co. using the Company, Competitors, and Customers (3Cs) model.

This case study is about young entrepreneur Mr Mansha Ram, who was working in the battery industry and was contemplating launching a new product. A gap was found after extensive research. The research showed that there is a gap between sustainable, reliable and cost-efficient batteries in the market that must be filled. To discuss this opportunity, a meeting was called where all managers talked about their concerns, considering the cost constraint as well as shifts in Pakistani battery industry trends. Ram was a key person who had to decide whether to launch the product or not. Should he go for a new initiative and launch lithium-ion batteries or capitalized on existing technology, which was lead acid batteries? Which path should he take considering all the macroenvironmental factors, electric vehicles or renewable energy?

This case study can be taught in the final year of undergraduate classes and the first year of MBA classes. This case study is particularly designed for students to understand how a company makes decisions while keeping in view the macro- and microbusiness environment. Even if some businesses do not have cost constraints, these businesses still face the impact of other factors on their businesses, for that purpose, the case study will provide insights into why a comprehensive industry analysis is important. Furthermore, this case study keeps in view the competitiveness of the market and its impact on the decision-making of companies.

Teaching notes are available for educators only.

CSS 8: Marketing.

The purpose of this study is to improve the thermal management of lithium-ion batteries. The phase change material (PCM) cooling does not require additional equipment to consume energy. To improve the heat dissipation capacity of batteries, fins are added in the PCM to enhance the heat transfer process.

Computational fluid dynamics method is used to study the influence of number of vertical fins and ring fins (i.e. 2, 4, 6 and 8 vertical fins, and 2, 3, 4 and 5 ring fins) and the combination of them on the cooling performance.

The battery maximum temperature can be decreased by the PCM with vertical or ring fins, and it can be further decreased by the combination of them. The PCM with eight vertical fins and five ring fins reduces the battery maximum temperature by 5.21 K. In addition, the temperature and liquid-phase distributions of the battery and PCM are affected by the design of the cooling system.

This work can provide guidelines for the development of new and efficient PCM cooling systems for lithium-ion batteries.

The combination of PCM and fins can be used to reduce the battery maximum temperature and temperature difference.

The purpose of this paper is to implement a closed loop regulated bidirectional DC to DC converter for an application in the electric power system of more electric aircraft. To provide a consistent power supply to all of the electronic loads in an aircraft at the desired voltage level, good efficiency and desired transient and steady-state response, a smart and affordable DC to DC converter architecture in closed loop mode is being designed and implemented.

The aircraft electric power system (EPS) uses a bidirectional half-bridge DC to DC converter to facilitate the electric power flow from the primary power source – an AC generator installed on the aircraft engine’s shaft – to the load as well as from the secondary power source – a lithium ion battery – to the load. Rechargeable lithium ion batteries are used because they allow the primary power source to continue recharging them whenever the aircraft engine is running smoothly and because, in the event that the aircraft engine becomes overloaded during takeoff or turbulence, the charged secondary power source can step in and supply the load.

A novel nonsingular terminal sliding mode voltage controller based on exponential reaching law is used to keep the load voltage constant under any of the aforementioned circumstances, and its performance is contrasted with a tuned PI controller on the basis of their respective transient and steady-state responses. The former gives a faster and better transient and steady-state response as compared to the latter.

This research gives a novel control scheme for incorporating an auxiliary power source, i.e. rechargeable battery, in more electric aircraft EPS. The battery is so implemented that it can get regeneratively charged when primary power supply is capable of handling an additional load, i.e. the battery. The charging and discharging of the battery is carried out in closed loop mode to ensure constant battery terminal voltage, constant battery current and constant load voltage as per the requirement. A novel sliding mode controller is used to improve transient and steady-state response of the system.

The case study has been prepared for management students/business executives to understand electric vehicle (EV) business, business environment, industry competition and strategic planning and strategy implementation.

The size of the Indian passenger vehicle market was valued at US$32.70bn in 2021; it was projected to touch US$54.84bn by 2027 with a Compound Annual Growth Rate (CAGR) of more than 9% during the period 2022–2027. The passenger vehicle industry, a part of the overall automotive industry, was expected to grow at a rapid pace, as the Indian economy was rising at the fastest rate. However, the Government of India (GoI) had put a condition on the growth scenario by mandating that 100% of vehicles produced would be EVs by 2030. Tata Motors (TaMo), a domestic player in the market, had been facing a challenging competitive environment. Although it had been incurring losses, it had successfully ventured into the EV business. TaMo had taken advantage of the first mover by creating an electric mobility business vertical to enable the company to deliver on its aspiration of providing innovative and competitive e-mobility solutions. TaMo leadership had been putting efforts to scale up the electric mobility business, thus, contributing to GoI’s plan for electric mobility. Shailesh Chandra, president of electric mobility business, had a big task in hand. He had to scale up EV production and sales despite insufficient infrastructure for charging and shortages of electronic components for manufacturing.

The case study has been prepared for management students/business executives for strategic management class. It is recommended that the case study is distributed in advance so that the students can prepare well in advance for classroom discussions. Groups will be created to delve into details for a specific question. While one group will make their presentation, the other groups will question the solution provided and give suggestions.

Teaching notes are available for educators only.

CSS 11: Strategy.

This paper aims to answer three questions: (1) Which countries invest more capital in green firms? (2) What kind of industries do venture capitals (VCs) invest in? (3) Do VCs invest more capital in green firms?

First, the authors provide summary statistics of the key variables for green and non-green firms. Then the authors use figures to plot the growth of green firms over time. Next, the authors use descriptive data to study VC-invested firms for the top 10 countries and industries for all firms, green firms and non-green firms. Finally, the authors compare the VC investors' characteristics and investment behavior between green and non-green firms.

This study documents that venture-backed investments in clean technologies have increased dramatically in the number of deals and in the total amount of dollar volume over time. This paper provides evidence that VC firms invest more in green firms in each deal than in non-green firms. The United States and European countries play an important role in funding clean technologies across countries, and this study’s results suggest that VC investors play a considerable role in shaping the development of green finance.

This paper makes the first attempt to investigate the role of VCs in clean technologies to support carbon neutrality, providing initial evidence on venture capitalists' investment efforts towards carbon neutrality. The paper also has practical implications for start-up firms that raise capital and venture capitalists who finance green start-ups.

This study aims to reveal the tribological mechanism of synergistic effect between MoDTC and P-containing additives in aluminum-based grease.

The authors prepared a molybdenum dialkyl dithiocarbamate (MoDTC) and revealed the tribological mechanism of synergistic effect between MoDTC and P-containing additives in aluminum-based grease by combining with ZDDP and P-containing and S-free additives.

The MoDTC the authors prepared has good friction-reducing and anti-wear properties in aluminum-based grease and has an obvious synergistic effect with ZDDP. MoDTC and ZDDP have a significant synergistic effect on the tribological properties in aluminum-based grease, mainly because of the formation of phosphates and metaphosphates as well as more MoS₂ in the friction film. P element plays a facilitating role in the chemical conversion of MoDTC to MoS₂.

The experiments of MoDTC with tributyl phosphate and trimethylphenyl phosphate confirm that the P element plays a facilitating role in the chemical conversion of MoDTC into MoS₂.

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-12-2023-0410