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1 – 10 of 86Zhichuan Tang, Xuan Xu, Feifei Wang, Lekai Zhang and Min Zhu
Targeting the common functions of the Zhejiang Library website, elderly individuals were invited to complete six experimental tasks on the improved website interfaces, and…
Abstract
Purpose
Targeting the common functions of the Zhejiang Library website, elderly individuals were invited to complete six experimental tasks on the improved website interfaces, and subjective data (PAD emotion scale and usability evaluation) and objective data (eye movement data) were recorded to verify the effects of graphic layout and navigation position on the information-seeking experience of elderly individuals.
Design/methodology/approach
This study analyzes the effect of the graphic layout and navigation position of the Zhejiang Library’s website interface on the emotional state, perceived usability and information-seeking time of elderly individuals, with the aim of providing guidance and suggestions for the elderly-oriented reform of the public library website.
Findings
The experimental results show that the graphic layout has a significant effect on the emotional state and perceived usability of elderly individuals, and the navigation position has a significant effect on the information-seeking time; the interaction between graphic layout and navigation position exerts a significant effect on the information-seeking time of elderly individuals. The eye movement data show that elderly individuals have a better information-seeking experience when the top navigation bar and image-text matched arrangement are used for the interface layout.
Originality/value
This study adopts a new approach combining subjective data and eye movement data to evaluate the effect of the public library website’s interface layout on the information-seeking experience for older people. The findings can provide a theoretical basis and methodological support for the elderly-oriented reform of public library websites. They can also provide scientific design suggestions for age-friendly interface layouts of other Internet products and service applications.
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Omobolanle Ruth Ogunseiju, Nihar Gonsalves, Abiola Abosede Akanmu, Yewande Abraham and Chukwuma Nnaji
Construction companies are increasingly adopting sensing technologies like laser scanners, making it necessary to upskill the future workforce in this area. However, limited…
Abstract
Purpose
Construction companies are increasingly adopting sensing technologies like laser scanners, making it necessary to upskill the future workforce in this area. However, limited jobsite access hinders experiential learning of laser scanning, necessitating the need for an alternative learning environment. Previously, the authors explored mixed reality (MR) as an alternative learning environment for laser scanning, but to promote seamless learning, such learning environments must be proactive and intelligent. Toward this, the potentials of classification models for detecting user difficulties and learning stages in the MR environment were investigated in this study.
Design/methodology/approach
The study adopted machine learning classifiers on eye-tracking data and think-aloud data for detecting learning stages and interaction difficulties during the usability study of laser scanning in the MR environment.
Findings
The classification models demonstrated high performance, with neural network classifier showing superior performance (accuracy of 99.9%) during the detection of learning stages and an ensemble showing the highest accuracy of 84.6% for detecting interaction difficulty during laser scanning.
Research limitations/implications
The findings of this study revealed that eye movement data possess significant information about learning stages and interaction difficulties and provide evidence of the potentials of smart MR environments for improved learning experiences in construction education. The research implication further lies in the potential of an intelligent learning environment for providing personalized learning experiences that often culminate in improved learning outcomes. This study further highlights the potential of such an intelligent learning environment in promoting inclusive learning, whereby students with different cognitive capabilities can experience learning tailored to their specific needs irrespective of their individual differences.
Originality/value
The classification models will help detect learners requiring additional support to acquire the necessary technical skills for deploying laser scanners in the construction industry and inform the specific training needs of users to enhance seamless interaction with the learning environment.
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Xiaoli Tang, Xiaolin Li and Zefeng Hao
Based on sensory marketing theory and cognitive appraisal theory, this study investigates whether and how the background visual complexity of live-streaming affects consumers'…
Abstract
Purpose
Based on sensory marketing theory and cognitive appraisal theory, this study investigates whether and how the background visual complexity of live-streaming affects consumers' purchase intention and reveals the underlying mechanisms through which background visual complexity influences consumers' purchase decisions.
Design/methodology/approach
The experiment was conducted with 180 college students, using eye-tracking technology to explore the impact mechanism of live background visual complexity on consumers' purchase intention, considering three types of background visual complexity (high vs medium vs low) and two levels of need for cognitive closure (high vs low).
Findings
Firstly, the background visual complexity of live-streaming positively influences consumers' purchase intention by eliciting positive emotions (pleasure and arousal), and the relationship between consumer emotions and purchase intention is nonlinear. Secondly, need for cognitive closure to significantly moderate the influence of background visual complexity on purchase intention.
Research limitations/implications
The limited sample size makes it difficult to generalize to other consumer groups. Also, the study only focuses on one visual factor, lacking comprehensive analysis from multiple perspectives.
Practical implications
It is recommended that live e-commerce companies optimize the visual design of live-streaming backgrounds and identify consumer traits to match the visual complexity with consumers' level of need for cognitive closure, thereby stimulating positive emotions and facilitating more satisfactory shopping decisions.
Originality/value
This paper addresses an interesting and practical issue related to the effects of live background visual complexity on consumers' purchase intention.
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Ding Liu and Chenglin Li
Safety training can effectively facilitate workers’ safety awareness and prevent injuries and fatalities on construction sites. Traditional training methods are time-consuming…
Abstract
Purpose
Safety training can effectively facilitate workers’ safety awareness and prevent injuries and fatalities on construction sites. Traditional training methods are time-consuming, low participation, and less interaction, which is not suitable for students who are born in Generation Z (Gen Z) and expect to be positively engaged in the learning process. With the characteristic of immersive, interaction, and imagination, virtual reality (VR) has become a promising training method. The purpose of this study is to explore Gen Z students’ learning differences under VR and traditional conditions and determine whether VR technology is more suitable for Gen Z students.
Design/methodology/approach
This paper designed a comparison experiment that includes three training conditions: VR-based, classroom lecturing, and on-site practice. 32 sophomore students were divided into four groups and received different training methods. The eye movement data and hazard-identification index (HII) scores from four groups were collected to measure their hazard-identification ability. The differences between the participants before and after the test were tested by paired sample t-test, and the differences between the groups after the test were analyzed by one-way Welch’s analysis of variance (ANOVA) test.
Findings
The statistical findings showed that participants under VR technology condition spent less time finding and arriving at the Areas of Interest (AOIs). Both the eye movement data and HII scores indicated that VR-based safety training is an alternative approach for Gen Z students to traditional safety training methods.
Originality/value
These findings contribute to the theoretical implications by proving the applicability of VR technology to Gen Z students and empirical implications by guiding colleges and universities to design attractive safety training lessons.
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Dezhi Li, Huan Zhou, Shenghua Zhou, Guanying Huang, Xiaoming Ma, Yongheng Zhao, Wentao Wang and S. Thomas Ng
The study aims to pioneer an innovative approach for the evaluation of government portal websites (GPWs) by introducing an eye-tracking-based method. The research meticulously…
Abstract
Purpose
The study aims to pioneer an innovative approach for the evaluation of government portal websites (GPWs) by introducing an eye-tracking-based method. The research meticulously pinpoints and analyses the distinct usability issues and challenges that users encounter while navigating and interacting with GPWs.
Design/methodology/approach
This study devises an eye-tracking-based GPW usability evaluation approach, which focuses on the major functions (i.e. government information disclosure, government services and interactive responses) of GPWs. An Entropy Weighted Technique for Order Preference by Similarity to an Ideal Solution (EW-TOPSIS) method is employed to process eye-tracking indicator results for deriving GPW usability results.
Findings
The proposed approach is demonstrated to assess the usability of 12 GPWs in pilot smart cities in China, and it is found that most GPWs have lower-than-average usability. GPWs with low usability require more cognitive load that exhibit increased fixation and saccade. The comparisons among the GPW usability results from (1) the eye-tracking experiment, (2) questionnaire surveys and (3) the ready-made performance evaluation report validate the effectiveness of eye-tracking-based GPW usability evaluation.
Originality/value
The work contributes to shifting the GPW usability evaluation approach from a subjective judgment paradigm to an objective paradigm, as well as provides implications for enhancing GPW usability, including improving search function, reducing website complexity and prioritizing user needs.
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Taís Pasquotto Andreoli and Bárbara Assis Vieira
The study aims to analyze consumer reaction to counterintuitive communication linked to the LGBTQIAP+ cause.
Abstract
Purpose
The study aims to analyze consumer reaction to counterintuitive communication linked to the LGBTQIAP+ cause.
Design/methodology/approach
The theoretical framework focused on marketing communication, counterintuitive communication and the insertion of the LGBTQIAP+ issue in them. A hypothetical-deductive approach was adopted, carried out through an online experiment with a factorial design 2 (high involvement product − wedding ring × low involvement − perfume) × 2 (homosexual couple − counterintuitive × heterosexual − intuitive), with two subsequent steps: eye tracker collection (n = 21) and questionnaire application (n = 136).
Findings
It was possible to attest to the differences between traditional (intuitive) and counterintuitive marketing communications, identified both in terms of visualizations and fixations (eye tracking), and objective responses (online questionnaire), finding more positive consumer behavior in the case of counterintuitive communication with insertion of the LGBTQIAP+ cause.
Research limitations/implications
Marketing communication has great potential to create “new/other” values and worldviews, thus having an important role in social responsibility that goes beyond the marketing sphere. Precisely in this context, the study contributes to endorse the literature concerning counterintuitive communication, reinforcing the increasing importance and favorable scenario for its practice, as well as highlighting its importance as an efficient marketing strategy.
Originality/value
The study extends the understanding of counterintuitive communication with the scope of an investigation linked to the LGBTQIAP+ cause, especially from the perspective of the receiving public, the consumers. Furthermore, it advances in the sense of aggregating empirical evidence by means of both exploratory (with neuroscientific technique as eye tracking) and explanatory factors.
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Nilam C. Patel, Dipen H. Desai and Paresh N. Patel
This paper aims to develop a novel protocol for the synthesis of disperse dyes derived by a triple cascade reaction with lawsone in presence of Zn acetate as a catalyst. The…
Abstract
Purpose
This paper aims to develop a novel protocol for the synthesis of disperse dyes derived by a triple cascade reaction with lawsone in presence of Zn acetate as a catalyst. The developed novel scaffolds have efficient dyeing properties on nylon and polyester fibers.
Design/methodology/approach
This report demonstrates an effectual triple cascade protocol for the synthesis of novel disperse dyes derived from various polynuclear carbaldehyde, urea and lawsone. The Zn acetate was found to be an effective catalyst for this reaction. Their dyeing performance has been studied on nylon and polyester fabrics. The wash fastness, sublimation fastness, color assessment, determination of percentage exhaustion and fixation properties were applied to both the dyed fabrics.
Findings
The obtained results indicate that the Zn acetate is an efficient catalyst for the developed triple cascade protocol. The prepared novel disperse dye greatly impacted their dyeing properties on nylon and polyester fibers. They have shown brilliant shades, higher affinity, adsorption capacity, superior tinctorial strength than the lawsone. The percentage exhaustion value, fixation value, color strength (K/s) value, washing and sublimation fastness properties have been found very well in all dyed nylon samples compared to polyester samples. These results discloses that these disperses dyes are very useful to the growing importance of nylon and polyester fibers.
Research limitations/implications
The present protocol synthesizes the racemic mixture of the prepared molecules.
Practical implications
Developed protocol can be used for various other triple cascade processes. Also these molecules can be used for dyeing of other fabrics.
Social implications
With the help of commercialization of prepared molecules, it may provide the better alternative of the current disperse dyes. This may affect the various segments of society.
Originality/value
This report represents a novel protocol for the synthesis of modified novel disperse dyes with an efficient dyeing properties on nylon and polyester fibers.
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Dan Wu and Shutian Zhang
Good abandonment behavior refers to users obtaining direct answers via search engine results pages (SERPs) without clicking any search result, which occurs commonly in mobile…
Abstract
Purpose
Good abandonment behavior refers to users obtaining direct answers via search engine results pages (SERPs) without clicking any search result, which occurs commonly in mobile search. This study aims to better understand users' good abandonment behavior and perception, and then construct a good abandonment prediction model for mobile search with improved performance.
Design/methodology/approach
In this study, an in situ user mobile search experiment (N = 43) and a crowdsourcing survey (N = 1,379) were conducted. Good abandonment behavior was analyzed from a quantitative perspective, exploring users' search behavior characteristics from four aspects: session and query, SERPs, gestures and eye-tracking data.
Findings
Users show less engagement with SERPs in good abandonment, spending less time and using fewer gestures, and they pay more visual attention to answer-like results. It was also found that good abandonment behavior is often related to users' perceived difficulty of the searching tasks and trustworthiness in the search engine. A good abandonment prediction model in mobile search was constructed with a high accuracy (97.14%).
Originality/value
This study is the first to explore eye-tracking characteristics of users' good abandonment behavior in mobile search, and to explore users' perception of their good abandonment behavior. Visual attention features are introduced into good abandonment prediction in mobile search for the first time and proved to be important predictors in the proposed model.
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Dawu Shu, Shaolei Cao, Yan Zhang, Wanxin Li, Bo Han, Fangfang An and Ruining Liu
This paper aims to find a suitable solution to degrade the C.I. Reactive Red 24 (RR24) dyeing wastewater by using sodium persulphate to recycle water and inorganic salts.
Abstract
Purpose
This paper aims to find a suitable solution to degrade the C.I. Reactive Red 24 (RR24) dyeing wastewater by using sodium persulphate to recycle water and inorganic salts.
Design/methodology/approach
The effects of temperature, the concentration of inorganic salts and Na2CO3 and the initial pH value on the degradation of RR24 were studied. Furthermore, the relationship between free radicals and RR24 degradation effect was investigated. Microscopic routes and mechanisms of dye degradation were further confirmed by testing the degradation karyoplasmic ratio of the product. The feasibility of the one-bath cyclic dyeing in the recycled dyeing wastewater was confirmed through the properties of dye utilization and color parameters.
Findings
The appropriate conditions were 0.3 g/L of sodium persulphate and treatment at 95°C for 30 min, which resulted in a decolorization rate of 98.4% for the dyeing wastewater. Acidic conditions are conducive to rapid degradation of dyes, while ·OH or SO4−· have a destructive effect on dyes under alkaline conditions. In the early stage of degradation, ·OH played a major role in the degradation of dyes. For sustainable cyclic dyeing of RR24, inorganic salts were reused in this dyeing process and dye uptake increased with the times of cycles. After the fixation, some Na2CO3 may be converted to other salts, thereby increasing the dye uptake in subsequent cyclic staining. However, it has little impact on the dye exhaustion rate and color parameters of dyed fabrics.
Originality/value
The recommended technology not only reduces the quantity of dyeing wastewater but also enables the recycling of inorganic salts and water, which meets the requirements of sustainable development and clean production.
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Tülay Karakas, Burcu Nimet Dumlu, Mehmet Ali Sarıkaya, Dilek Yildiz Ozkan, Yüksel Demir and Gökhan İnce
The present study investigates human behavioral and emotional experiences based on human-built environment interaction with a specific interest in urban graffiti displaying fear…
Abstract
Purpose
The present study investigates human behavioral and emotional experiences based on human-built environment interaction with a specific interest in urban graffiti displaying fear and pleasure-inducing facial expressions. Regarding human behavioral and emotional experience, two questions are asked for the outcome of human responses and two hypotheses are formulated. H1 is based on the behavioral experience and posits that the urban graffiti displaying fear and pleasure-inducing facial expressions elicit specified behavioral fear and pleasure responses. H2 is based on emotional experience and states that the urban graffiti displaying fear and pleasure-inducing facial expressions elicit specified emotional fear and pleasure responses.
Design/methodology/approach
The research design is developed as a multi-method approach, applying a lab-based experimental strategy (N:39). The research equipment includes a mobile electroencephalogram (EEG) and a Virtual Reality (VR) headset. The behavioral and emotional human responses concerning the representational features of urban graffiti are assessed objectively by measuring physiological variables, EEG signals and subjectively by behavioral variables, systematic behavioral observation and self-report variables, Self-assessment Manikin (SAM) questionnaire. Additionally, correlational analyses between behavioral and emotional results are performed.
Findings
The findings of behavioral and emotional evaluations and correlational results show that specialized fear and pleasure response patterns occur due to the affective characteristics of the urban graffiti's representational features, supporting our hypotheses. As a result, the characteristics of behavioral fear and pleasure response and emotional fear and pleasure response are identified.
Originality/value
The present paper contributes to the literature on human-built environment interactions by using physiological, behavioral and self-report measurements as indicators of human behavioral and emotional experiences. Additionally, the literature on urban graffiti is expanded by studying the representational features of urban graffiti as a parameter of investigating human experience in the built environment.
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