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The purpose of this paper is to comment on Professor Ming-Jer Chen’s recent publication titled “Competitive dynamics: Eastern roots, Western growth” and present an asymmetry reversing perspective on the competitive dynamics between two nonobvious, invisible or indirect competitors, namely, how emerging market resource-poor firms compete and outcompete advanced country resource-rich rivals.

The author first identifies an important neglect in Professor Chen’s scholarship on competitive dynamics, i.e., the neglect of the ubiquity of the less visible competition between two actors who initially would not be considered as competitors. Then, the author proposes an asymmetry reversing theory (ART) of competitive dynamics to redress this neglect. The theory is presented in two parts. The first part describes the competitive dynamics between the two actors as a three-stage process of reversing the asymmetry in resource possession and market position between the resource-poor firm and its resource-rich rivals. The second part explains the key success factors for the resource-poor firm to go through each of the three stages.

The growth process of the resource-poor firm can be broadly divided into three stages: surviving, catching-up, and outcompeting. For ambitious yet pragmatic resource-poor firms, in the surviving stage, they often (have to) accept the asymmetry between themselves and their resource-rich rivals in terms of resource possession and market position, and try to avoid any direct competition with the strong incumbents. They often tactically appear to pursue different paths of development from those of the strong incumbents by focusing on particular product categories and market segments. Doing so allows the resource-poor firms to win times and spaces for non-interrupted growth. Once they have accumulated sufficient resources and market experiences, they start to reduce the asymmetry between themselves and their better-endowed rivals by entering the similar or same product categories and market segments. To effectively catch up and outcompete the incumbents, they often differentiate themselves from their rivals by offering cheaper products or services, adding new features to their products, providing extra services to their customers, inventing new business models, etc.

One limitation of this paper is that the ART framework has so far been built on anecdotal evidences. It needs to be tested by empirical studies and refined further in the future. Another limitation is that the proposed theory is based on competitive dynamics between emerging market resource-poor firms and advanced country resource-rich firms. It needs to be tested whether this theory has applicability to any other firms.

This paper fills an important research gap in the competitive dynamics literature by proposing an asymmetry reversing theory of competitive dynamics between a weak latecomer and a strong incumbent in a competitive field.

Managing resources is crucial for firms to gain competitive advantages and succeed, particularly for startups with limited resources. It is important to understand how digital startups in general and digital academic spin-offs (ASOs) in particular may orchestrate their resources to optimize value. This paper integrates the resource-based perspective with digital entrepreneurship to analyze the resource configurations leading to success of digital ASOs.

The paper adopts an inductive approach and applies qualitative comparative analysis (QCA) on a longitudinal dataset of digital ASOs to identify the resource configurations for a successful outcome.

The authors' paper identifies two main paths to success among digital ASOs, consisting of five distinct resource configurations. The first path is termed “market exploiters” that operate in favorable market conditions where specific technological resources and research collaboration resources are lacking. The second path involves “technology explorers” that combines both technological and commercial resources to achieve success.

By outlining distinct pathways to the success of digital ASOs, this paper contributes to the digital academic entrepreneurship literature and the resource-based view of entrepreneurial firms. The paper also suggests implications for policymakers and managers in managing resources for the success of digital ventures.

By exploring the resource configurations leading to the success of ASOs commercializing digital technologies, the paper shows that favorable market conditions and complementary resource configurations can be alternative pathways to success.

This study aims to investigate the relationship between market-oriented environmental sustainability (MES) and green export-related resources and capabilities, analyzes the impact of these resources and capabilities on the eco-friendly export marketing strategy and assess the influence of such strategy on export performance.

This study uses survey data from 241 manufacturing export firms analyzed through partial least squares structural equation modeling.

The results show a positive influence of MES on green export-related resources and capabilities. Further, while green export-related capabilities directly affect eco-friendly export marketing strategy, resources only influence it indirectly through capabilities. The results also show that the adoption of an eco-friendly export marketing strategy contributes to firm’s export performance.

This study makes an important contribution to sustainability and exporting literature by evaluating the behavior of firms in terms of MES and eco-friendly export marketing strategy.

This paper aims to study the impact of human resource heterogeneity on firms’ cash-holding policies.

The authors construct a proxy for human resource heterogeneity using the dissimilarity in employees’ skill structure between the firm and its peers in the same industry.

The authors report evidence that firms with heterogeneous human resources hold more cash than other firms. This effect is more pronounced in labor-intensive firms and firms more susceptible to hold-up by employees, i.e. firms located in regions with more labor disputes and firms surrounded by more external employment opportunities. In addition, the authors demonstrate that high cash holdings triggered by human resource heterogeneity reduce the scale and efficiency of firms’ capital investment.

This study highlights the role of human resource heterogeneity in determining firms’ cash policies. This paper adds to the understanding of labor adjustment costs within the firm and provides insights into firms’ cash-holding decisions.

This study aims to analyse the impact of the degree of internationalisation (DOI) on firm performance (FP), with the moderating role of organisational slack resources, namely, absorbed slack human resources, absorbed financial slack resources and unabsorbed slack resources, in the context of Asian emerging markets.

Data includes 45 companies and 225 observations in 2014–2018. The authors adopted the generalised least squares method to test their hypotheses.

DOI negatively influences FP, indicating that the link between DOI and FP is not U-shaped but relatively linear. Absorbed human resources and absorbed slack financial resources significantly enhance FP, absorbing resources associated with DOI and FP. Unabsorbed slack resources play a minor role in mitigating the deleterious impact of DOIs on FP.

Firms in an emerging market should begin exploring and expanding into overseas markets with characteristics similar to the domestic market. The firm should optimise the benefits of slack resources by appropriately allocating resources to strategic operations.

This study reveals the beneficial effect of organisational slack resources on the DOI-FP relationship via the lens of the resource-based view.

Advertising intensity is treated either as a resource that allows firms to create competitive advantages (intangible asset view) or as an investment to build advertising resource (investment expense view). This current research supports the investment expense view. The authors do so by examining the moderating role of firm age (a proxy for knowledge) in the relationship between advertising intensity and performance as well as the influence of cultural communication styles on this moderation.

Secondary data were collected from multiple sources. With a sample of 262 companies from 10 countries (149 firms from high-context cultures and 113 firms from low-context cultures), ordinary least squares was used to estimate the regression coefficients to test the hypotheses. An instrumental variable approach with two-stage least squares estimates was used to address an endogeneity bias. Average industry advertising intensity excluding the focal firm was used as an instrumental variable.

The findings demonstrate that firm age significantly moderates the advertising intensity/performance relationship, but this moderation is only significant in high-context cultures. These findings imply that firms within high-context cultures must continually invest in advertising expenditures, while firms in low-context cultures may not need to do so to increase performance.

The results of this study provide insight into the debate of whether advertising expenditures boost performance, as well as provide international marketing managers with a clearer picture on how to invest in advertising within their respective markets.

A majority of the studies that examine the advertising intensity/performance link rely solely on the resource-based view. The authors utilize a multi-theoretical perspective to provide a fine-grained understanding of this relationship. Moreover, the authors apply the investment expense view to examine advertising intensity as an investment to build advertising resources, rather than a resource. This investment must be incorporated with the knowledge to properly employ the investment to develop advertising resources. Further, the authors find that firms expanding into high-context cultures must devote more effort into developing advertising capabilities to properly employ advertising resources than firms in low-context cultures.

The purpose of this study is to examine what makes some firms, but not others, see a crisis as an opportunity to become entrepreneurial. Specifically, it examines how two key capabilities for durability—(unabsorbed) slack resources and external market networks—influence small and medium-sized enterprises (SMEs)’ “opportunity confidence”, a term recently coined to denote the subjective assessment of the extent to which a crisis is a good (bad) basis for entrepreneurial activities, such as the introduction of new products/services and new market entry.

Analysis of hand-collected survey data from 138 SMEs in Greece — a country hit hard by the 2008 economic crisis.

The findings reveal that an SME's number of network contacts has a positive effect on opportunity confidence, whereas firm slack resources lack a direct effect. It is, in fact, at low levels of firm slack resources that network returns are higher, especially for older firms. An extension to the main analysis also shows that opportunity confidence is linked to firm sales growth.

Understanding what makes some firms, but not others, see a crisis as an opportunity will help build an extensive and solid knowledge base and get ready for the next big (or small) crisis, which is inevitable to occur. Besides the grants and subsidies that policymakers often provide to SMEs in times of crisis, they may also need to consider organizing actions that support the extraversion and networking of SMEs—that can be done in a variety of ways due to the rise of teleworking and online collaboration platforms since the onset of the recent COVID-19 pandemic.

This paper draws linkages between the “external enabler perspective” and the burgeoning resilience literature and illustrates empirically what makes some SMEs, but not others, view an economic crisis as a good basis for entrepreneurial activities—that is a manifestation of early-stage entrepreneurial behavior and a necessary condition before taking entrepreneurial action in times of crisis. By so doing, this study extends research on resilience that has explained the role of “capabilities for durability” as a means of surviving through a crisis by revealing that these capabilities do not necessarily translate into capabilities for renewal that will help firms to bounce forward in response to the crisis. It also points to the “dark side” of capabilities for durability and, by implication, of resilience.

Empirical evidences support the benefits of environmental innovation to improve performance. However, previous research has not considered the role of resource alignment in green supply chain management. To fill the research gap, this paper aims to identify resource alignment as a potential moderating mechanism and to examine the relationships between environmental innovation strategy, resource alignment and green innovation performance.

The empirical study uses a questionnaire approach designed to collect data. Regression analysis is used for hypotheses testing.

The findings indicate that environmental innovation strategy and resource alignment between partners are positively related to green innovation performance. This study also provides considerable support to the key contingent moderator of resource alignment. The positive effect of environmental innovation strategy on green innovation performance is stronger under the conditions of a higher level of resource alignment between partners.

This study provides empirical support of the ecological modernization theory and integrates partner analysis literature and green management literature. Higher resource alignment may facilitate firms to develop environmental innovation strategy to attain green innovation performance.

Environmental innovation strategy enables firms to integrate ecological issues into their business operation. Managers could learn how to execute environmental incentive programs to promote sustainable development of green new product and green process. Managers need to pay attention to resource alignment that may have moderating influence on the performance outcomes of environmental innovation strategy.

This study highlights the importance of environmental innovation strategy and resource alignment in the process of green management and helps scholars and managers to better understand the moderator of resource alignment in quest of environmental innovation and green management.

The purpose of this study is to investigate the relationship between unexpected financial slack and small- and medium-sized enterprises’ (SMEs) diversification and growth performance.

Using the phenomenon of IPO over-financed in China as the empirical context, the authors constructed a firm-level measure of unexpected financial slack based on over-financed capital resources and extended the nascent inquiry on unexpected slack.

The authors proposed and tested that, with unexpected slack obtained from IPO over-financed, SMEs did not engage in diversification until slack was extraordinarily high (a curvilinear relationship). And in such cases, SMEs preferred geographic diversification rather than industry diversification. Moreover, SMEs were able to sustain growth performance both in the short term and in the long term.

This study had important implications for regulators and managers. The findings of this study suggested that proper regulations on usage of over-financed capital helped SMEs’ sustain their growth performance. Regulatory policies could curb managers from cognitive biases to behave more prudently and deploy the resources more consciously. However, with sufficient resources, managers should also consider more explorative growth drivers such as diversification.

This study joined the efforts of extending the antecedents of slack formation from internal managerial behaviors to external uncertain factors. As the first study to explore the role of unexpected slack at firm level, the results of this study shed more light on the effects of unexpected slack resources.

The purpose of this paper is to develop and test a model to analyze the relationships between three aspects of technical electronic commerce (EC)‐based information system (IS) resources; the supply chain process integration; and business value.

The paper is consistent with the perspective on IS‐enabled organizational capabilities and resource based view of the firm. A questionnaire‐based survey was conducted to collect data from 214 supply chain, logistics, or procurement/purchasing managers of leading manufacturing firms.

The findings suggest that supply chain process integration, a key EC‐enabled organizational capability, can enhance business value. We found that this capability serve as a catalyst in transforming technical EC‐based IS resources (technical quality of EC applications, EC advancements, and EC alignment) into higher value for a firm.

Among other limitations, this paper does not address human IS resources as the other potential determinants of firm's supply chain capabilities. Moreover, this study relies on cross‐sectional data.

The results suggest that supply chain process integration is an important intermediate organizational capability through which value of EC‐based IS resources can be materialized. The technical aspects of EC‐based IS resources need to be developed to effectively form supply chain capabilities.

The paper is perhaps one of the first to show theoretically and empirically how firms, in particular in developing countries, can generate business value from EC‐enabled supply chain process integration; also it broadens the scope of EC alignment in relation to process integration and business value to the entire supply chain.